Chris Walker is the founder of Advocate SEO, which focuses on helping law firms, especially small firms, improve their search engine optimization. They are very transparent in their approach, from what goes into determining and improving your SEO and how they do it, and they offer to either educate you so you can do it yourself, create a shared arrangement, or have them take care of it all on your behalf. He talks about what it takes to improve your SEO results and some of the challenges attorne...
Dec 14, 2020•44 min•Ep. 244
Michael Quartararo is the President of a company called the Association of Certified e-Discovery Specialists (ACEDS), a company owned by BARBRI, a name well known in the law space. e-Discovery is the electronic aspect of identifying, collecting, and producing electronically stored information for any lawsuit or investigation. Today, nearly all documents are stored on computers, which means that there needs to be ways of retrieving documentation and evidence correctly in a way that does not alter...
Dec 07, 2020•44 min•Ep. 243
Shawnna Weber is the CEO of Edgewood Business Solutions which provides a number of financial services to the legal community and more. They provide not just bookkeeping and accounting services, but “virtual CFO” services and a range of other financial services. Attorneys often overlook the financial aspects of our business if we’ve outsourced all of our bookkeeping, but there’s much more that can be provided that you may want to take advantage of. Resources: edgewoodbusinesssolutions.com linkedi...
Nov 30, 2020•44 min•Ep. 242
Megan Zavieh recently published an article with Attorney at Work about everything a lawyer needs to know when drafting fee agreements , and as soon as I read it, I knew that I needed to invite Megan back on the show to talk about this. An improperly drafted fee agreement can create a lot of problems — and put you at risk as an attorney — but a lot of people, like myself, are using templated agreements that may not be sufficient. I’ve already started making some changes to the way I do things aft...
Nov 23, 2020•52 min•Ep. 241
Nick Leydorf recently made the transition from being a criminal defense attorney to being an estate planning lawyer — but he also has a very active and successful career as a stand-up comedian. We talk about legal funnels, the importance of presence as an attorney (and comedian), and the paradigm shift from criminal defense to estate planning. Resources: Instagram: @comedianatlaw Listen: Free Consultation LinkedIn: linkedin.com/in/nicholas-leydorf-21977115 Join Lawyer Club FREE, where lawyers an...
Nov 16, 2020•55 min•Ep. 240
Carly Valancy comes from a background of musical theater acting and she has co-created a program with Molly Beck, a previous guest on the show, called The Reach Out Party. It’s all about creating a network by reaching out to people on a consistent basis, and it’s a fantastic resource solo and small-firm practitioners can use to overhaul or create a referral marketing program. Resources: valenceandco.com valenceandco.com/reachoutparty Instagram: @valenceandco Read: "Friend of a Friend" Join Lawye...
Nov 09, 2020•45 min•Ep. 239
Martin Belisario is a patent law attorney out of Philadelphia, and he’s different from our typical guest. The firm he works at is more of a mid-sized firm compared to the usual solo or small firm practitioner, and he’s gone back and forth from boutique to giant international law firm and back again, growing the firm to the point it has 20-25 employees. I loved hearing his approach to staffing, remote work, marketing, and all of the other things that any firm owners have to deal with, and I think...
Nov 02, 2020•51 min•Ep. 238
Sam Mollaei has been running a program recently called LegalFunnel, which helps legal professionals build sales funnels to generate new legal clients. We’re going to talk all about the course, what it consists of, and how you can take advantage of technologies old and new to acquire and nurture new clients. Sam shares a lot of his insights and gives actionable advice that you can put to work right away. Resources: legalfunnel.com Facebook Group: facebook.com/groups/legalfunnel Join Lawyer Club F...
Oct 26, 2020•54 min•Ep. 237
Maddy Martin is an active voice for a company called Smith.ai, which started as a virtual receptionist service and has since branched out to provide a range of services for solo and small firm practitioners. They identify themselves as “the inbound sales team for your firm.” She outlines the combination of services they provide, from answering phone calls all the way to booking consultations with potential clients. Find out how their well thought-out platform can help you and your firm. Resource...
Oct 19, 2020•54 min•Ep. 236
Thomas Howlett is a catastrophic injury attorney in the state of Michigan. We talk about being an attorney general for the government in a small island nation in the South Pacific, his perspective as an attorney joining an established firm, how the practice of law has changed, and how he’s adapted to the realities of the new situation with the pandemic and the technology we’ve had to adopt. Resources: googasian.com linkedin.com/in/thomas-howlett-879b082 thowlett@googasian.com If you’ve enjoyed t...
Oct 12, 2020•50 min•Ep. 235
We’re going to stray a bit from our typical approach to The Law Entrepreneur and focus a bit more on the law than building a law practice. Specifically, the social issues around military law and veterans’ needs. It’s a subject that doesn’t get talked about enough, and our guest Michael D.J. Eisenberg has devoted his life to helping those who have given so much. However, we do still talk about how he became a solo firm, the tools he uses, and how he staffs his office. Resources: eisenberg-lawoffi...
Oct 05, 2020•45 min•Ep. 234
Chad Sakonchick is the founder and creator of the company BetterLegal, which seeks to provide a one-stop-shop for business and entity formation in all 50 states. If you are a business law attorney or solo practitioner that wants to offer services to your clients to help them create legal entities for their businesses, this can save you time, money, and effort. Resources: https://partner.betterlegal.com linkedin.com/in/chadsakonchick chad@betterlegal.com Join Lawyer Club FREE, where lawyers and l...
Sep 28, 2020•42 min•Ep. 233
Lauren Sanders is the manager of the office of the CEO at Clio, a practice management software platform. I’m a proud client and advocate of their product and have been very happy with them. We’re going to talk about the upcoming Clio Cloud Conference coming up in October. Whether you’re a Clio user or not, you will get tons of value from attending the conference or even listening to this interview. Resources: Cliocloudconference.com Twitter: @xenophiler Join Lawyer Club FREE, where lawyers and l...
Sep 21, 2020•47 min•Ep. 232
Devin Miller is the founder of a small firm practice out of Utah that focuses on intellectual property. He started off as a patent attorney, has a background in electrical engineering, and studied Chinese before he arrived at doing what he does now: serving clients all around the world who are seeking to obtain intellectual property documents and services such as patents, trademarks, and more. He talks about some of the products he’s personally launched, marketing a firm that serves clients all ...
Sep 14, 2020•40 min•Ep. 231
Erik Pickering is the owner and president of Tracers, the number one trusted cloud-based investigative and data search software platform that’s designed to help you find key pieces of information in the public domain. We have an interesting discussion around privacy concerns and how to best gather the information available in the public domain, and how this can be a differentiating feature for you as a small firm practice. Resources: Learn more at: tracers.com Follow: linkedin.com/in/erik-picker...
Sep 07, 2020•36 min•Ep. 230
Seth Price is the founder and principal behind the wildly successful law firm Price Benowitz, as well as the founder and creator of a spin-off company Blue Shark Digital. He’s a leader in the legal space, having been featured in several platforms and venues regarding digital marketing for law firms. We talk all about digital marketing, how he grew his practice, and where he thinks the future of the legal space is headed after the pandemic. He’s a visionary worth listening to. Resources: priceben...
Aug 31, 2020•59 min•Ep. 229
Mike Morse is a superstar personal injury attorney out of Detroit, and he runs one of the biggest and most profitable law firms in the state of Michigan, doing millions of dollars worth of business annually. So what does that have to do with small solo practitioners trying to grow their businesses? Mike has written a book called "Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable," and it outlines the system he used to take his successful law firm to strat...
Aug 24, 2020•1 hr 4 min•Ep. 228
David Notowitz is the founder of the National Center for Audio and Visual Forensics, based in Los Angeles. In a previous life, he was an Emmy-award winning producer, and his current company produces video and audio for use by attorneys at trial and all of the events leading up to it. If you’re not sure what’s what in the A/V arena or you just want to add another tool to your arsenal, this is a really interesting and useful conversation for any attorney. Resources: ncavf.com linkedin.com/in/audio...
Aug 17, 2020•41 min•Ep. 227
One of the best ways to learn how to run a successful business is to study those who are doing it right. Ryan McKeen is a personal injury attorney out of Connecticut who built his solo practice into a thriving business. We talk about how he came to be an attorney, how he grew his practice, how he staffed his office, what technology he used, and everything else we’d like to learn from someone who’s seeing success in their business. Resources: Learn more: cttrialfirm.com/team/ryan-mckeen Read: "Ti...
Aug 10, 2020•43 min•Ep. 226
Tejus Karia was going to law school and, like many of us, started to realize, as he got closer to graduation, that he may not want to be an attorney. Instead, he started an offshore outsourcing company for legal work—while still in law school—and marketed it to law firms in and around his area. He did end up graduating from law school, passing the bar, and becoming a practicing attorney, but he also still runs that business today. We talk about how to identify what work can be offloaded and how ...
Aug 03, 2020•37 min•Ep. 225
Alison Henderson is an advanced body language expert—in fact, she’s one of only 26 individuals worldwide who are certified in the field of subconscious behavior observation known as movement pattern analysis. We’re going to learn about the message that’s conveyed through our body movements and how that works in conjunction with oral communication, whether in an open-air setting or over video conferencing. She offers some tips for what to pay attention to in others, the use case of body language ...
Jul 27, 2020•45 min•Ep. 224
Today’s guest is three-time returning champ Michael Mogill. He’s the CEO and founder of Crisp Video, which made the brand video for my law firm, as well as for thousands of other attorneys. Michael has grown his business from a video production company to a full legal coaching and services enhancing provider. Besides his video company, he is also known for writing the book “The Game Changing Attorney” and running the Game Changers Summit . He joins us to talk about branding, topping yourself, an...
Jul 20, 2020•49 min•Ep. 223
Greg Garman is CEO and founder of LAWCLERK, a company that provides outsourcing of legal services, specifically freelance attorneys, to either hire or offer your services. It’s an incredibly useful platform for people on both sides of the fence. We talk about how the platform has evolved from its original mission to now providing the support many small firms need to grow. Resources: www.lawclerk.legal Listen: The Successful Business and Practice of Law - Presented by LAWCLERK Twitter: twitter.co...
Jul 13, 2020•44 min•Ep. 222
Ryan Wilson was thrust into the world of solo law at the tender age of 50, and we have an interesting discussion about what it was like for both of us to enter a new stage of our career, an entirely independent one, at that stage in life. Ryan is also the host of a local talk radio show, Lawyer in Your Corner with Ryan Wilson, and he shares how attorneys might be able to leverage that opportunity in their own communities. You might be surprised by how many AM talk radio stations are looking for ...
Jul 06, 2020•43 min•Ep. 221
Krista Mashore is a digital marketing expert who took what she learned in the real estate space to create a wonderful coaching program and comprehensive book describing how to market your business using digital marketing products. She shares the best strategies for becoming an authority in your field through digital marketing, the importance of consistency, and how to reach the widest potential market. Resources: Learn more: kristamashore.com For a digital copy of her new book, “The Ultimate Dig...
Jun 29, 2020•40 min•Ep. 220
Joey Coleman is an author, keynote speaker, advisor, coach, and a former attorney. He wrote a book called “Never Lose a Customer Again” — and if you only read one book this year, it should be that. It was a Wall Street Journal best-seller and lays out a remarkably clear description of the customer experience from when they first came into contact with you to when they become a raving fan of yours. He gives you a structured approach to this process that is incredibly easy to follow, and I think i...
Jun 22, 2020•56 min•Ep. 219
If you’ve done any poking around on social media trying to learn about how lawyers can market in the digital age, you’ve surely come across Andy Stickel. He’s practically ubiquitous on social media, particularly the video content he produces. He’s a digital marketing strategist whose aim in life is to help lawyers get more clients through creative marketing. In this conversation, he’s going to show you exactly how he does that. Resources: Learn more: www.socialfirestarter.com Read: "How to Get M...
Jun 15, 2020•50 min•Ep. 218
Nakia Gray has an interesting tactic for marketing: She uses an online summit to promote her law practice and build her mailing list. She’s the perfect person to speak to on this subject, as her practice is a virtual practice that addresses the legal needs of entrepreneurs. She also has a coaching business that helps attorneys brand their firm and practice. All of these come together with the development of her legal summit that appeals to a wide array of practices and interests. This is an oppo...
Jun 08, 2020•42 min•Ep. 217
Robert Wright is an intellectual property attorney out of Louisville, Kentucky. Intellectual property is not a discipline I’m terribly familiar with, so I’m excited to discuss the intellectual property as it pertains to a small firm business. We talk about what your intellectual property actually is in reference to your brand, how you can protect it, and the five legal mistakes most entrepreneurs make — and how you can avoid them. Resources: Learn more: counselinthecloud.com LinkedIn: linkedin.c...
Jun 01, 2020•50 min•Ep. 216
Today’s guest is literally from the other side of the world. Catherine O’Connell is a New Zealander by birth, but she moved to Japan to study the language and worked as a practicing attorney there for years. But she recently opened her own solo practice, which is actually a first in the country. We discuss the differences in requirements between different countries, how she is making history as the first foreign female to establish a solo practice in Japan, and much more. Resources: Learn more: ...
May 25, 2020•37 min•Ep. 215
