The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops - podcast cover

The LaunchNotes Podcast | Product Management, Product Marketing, Product Ops

Powered by LaunchNotes 🚀 Grow your product, your company, and your career alongside the world's best product leaders. Discussions with in-the-trenches practitioners building and launching products at some of the most exciting startups and SaaS companies around. For everyone working on a product team — whether you’re in Product Management, Product Marketing, Product Ops, or any other supporting function — you'll find battle-tested tips and actionable advice every week. ➡️ Join the community: launchnotes.com/launch-awesome 👀 Check out LaunchNotes: www.launchnotes.com
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Episodes

The new rules of product management with Tal Raviv (Riverside.fm)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Tal Raviv of Riverside.fm about all things how product management is rapidly changing. 🔗 Links Tal on LinkedIn: https://www.linkedin.com/in/talsraviv/ Tal’s favorite product: https://1writerapp.com/ Tal on Twitter: https://twitter.com/talraviv Tal’s company: https://riverside.fm/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on You...

Jun 02, 202340 min

Reinforcing positioning through product launches with April Dunford (Obviously Awesome)

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches. 🔗 Links * Apri’s website: https://www.aprildunford.com/ * April on LinkedIn: https://www.linkedin.com/in/aprildunford/ * April’s book: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome: https://www.l...

May 31, 202354 min

Playbook for implementing Continuous Discovery with Andy Yeo (Airbyte, Segment)

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Andy Yeo (Airbyte, Segment) about Andy’s experience standing up Continuous Discovery during his time as a product manager at Airbyte. 🔗 Links Andy on LinkedIn: https://www.linkedin.com/in/andycpyeo/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the Launch...

May 17, 202354 min

Product management lessons from Stripe, Meta, and Microsoft with Vivek Sharma

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vivek Sharma of Stripe (formerly of Microsoft and Meta) about how being a generalist has helped him navigate a career in product. Vivek also shares 3 things that make Stripe unique in the way they build products. 🔗 Links Vivek on Twitter: https://twitter.com/pucknorris Vivek on LinkedIn: https://www.linkedin.com/in/vivsha/ Vivek’s favorite product: https://chat.openai.com/chat 🚀Check out LaunchNotes: https:...

May 11, 202342 min

Product building methods that work with Sam McAfee (Startup Patterns)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Sam McAfee about his experience in the early days of tech and how he came to write a book about the working methods of good startup teams. Sam also shares his favorite books related to the world of startups. 🔗 Links Sam’s company: https://www.startuppatterns.com/ Sam’s book: https://a.co/d/1kehttN Continuous Discovery Habits: https://a.co/d/iPhopiY Escaping the Build Trap: https://a.co/d/an3of1K Team Topolog...

May 09, 202349 min

Standing up and scaling Product Ops

Steve Klein (@stevenklein - https://twitter.com/stevenklein) of LaunchNotes talks with Graham Reed about his experience standing up Product Ops in his last two roles. 🔗 Links Graham on LinkedIn: https://www.linkedin.com/in/grahamreed/ Graham’s company: https://www.cobalt.io/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podc...

May 05, 20231 hr 6 min

Lessons from coaching 200+ product teams with Vidya Dinamani (Product Rebels, Intuit, Lash.Live)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Vidya Dinamani of Product Rebels about her experience consulting over 200 product teams. Vidya shares tips for how product teams can stay close to customers and she breaks down some of the common problems she sees product teams facing today. 🔗 Links Vidya’s company: https://productrebels.com/ A 6-part formula for developing a customer problem: https://productrebels.com/a-6-part-formula-for-developing-a-custo...

Apr 14, 202345 min

Office Hours Live 018: How to become a Chief Product Officer

Blake and Steve talk about the Chief Product Officer report published by LaunchNotes. The report covers a wide range of data pertaining to individuals who have held the role of CPO. Blake and Steve talk about the average age of CPOs, some common career paths, promotions, and higher education.🔗 Links * How to become a Chief Product Officer: https://www.launchnotes.com/blog/become-a-chief-product-officer * Loop by Microsoft: https://www.microsoft.com/en-us/microsoft-loop 🚀 Check out LaunchNotes:...

Apr 10, 202329 min

How to Build a World-Class New User Onboarding Experience with Ramli John (Appcues)

Steve Klein from LaunchNotes talks with Ramli John about his EUREKA framework that companies like Appcues use to build world-class new user onboarding experiences. Ramli and Steve also talk about how to keep users motivated and engaged throughout the onboarding process. 🔗 Links Onboarding Iceberg: https://www.appcues.com/blog/the-onboarding-iceberg Bj Fogg behavior change model: https://behaviormodel.org/ The EUREKA framework: https://productled.com/blog/the-eureka-framework-to-improve-user-onb...

Apr 04, 20231 hr

AI-powered product thinking and selling to the Fortune 500 with Artem Koren (Sembly AI)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Artem Koren ( https://www.linkedin.com/in/akoren/ ) of Sembly AI about transitioning from consulting Fortune 500 companies to becoming a co-founder. Artem shares his tips on how to sell to large companies and they discuss the excitement around AI in tech. 🔗 Links Koren’s company: https://www.sembly.ai/ Koren on LinkedIn: https://www.linkedin.com/in/akoren/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏J...

Mar 24, 202343 min

Office Hours Live 017: Every product launch tactic we could think of

Steve, Teddy, Blake, and Jake discuss a variety of product launch tactics, including waitlists, beta programs, communities, and cold outreach for getting the word out. They dive deep into how and when to use Product Hunt, and Jake shares some outside-of-the-box ideas to help move the needle on product launches. 🔗 Links * Product Hunt: https://www.producthunt.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTub...

Mar 22, 202350 min

Office Hours Live 016: The future of product management

Blake and Steve discuss some of the findings in the recently published 2023 Future of Product Management report. They specifically talk about the downturn in hiring, average working hours, the cost of replacing a product manager, and more. 🔗 Links The future of product management benchmark report: https://productschool.com/future-of-product-management/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://...

Mar 20, 202328 min

Why PMs make great founders with Dani Grant (Jam, Cloudflare)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Dani Grant (co-founder of Jam, previously of Cloudflare) about the transition from product manager to founder. Dani share’s some of the things you miss when you become a founder, and she explains how her small team works quickly by leveraging internal betas. 🔗 Links Dani’s company: https://jam.dev/ Dani’s Tweet about transitioning from PM to founder: https://twitter.com/thedanigrant/status/162914735988302233...

Mar 16, 202344 min

Head of product to GM with Rian van der Merwe (Postmark, ActiveCampaign)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Rian van der Merwe (Postmark, ActiveCampaign) about his journey into product management and transitioning into a GM role. Rian also shares how they close the loop with customers on feature requests. 🔗 Links Rian’s personal website: https://rianvdm.com/ Rian’s company: https://postmarkapp.com/ Rian’s book: https://www.amazon.com/Making-Right-Product-Management-Startup-ebook/dp/B00M0KTVTO The Design Of Everyda...

Mar 13, 202341 min

Office Hours Live 015: Know your competition

Blake and Steve chat with Blake Ziolkowski (of LaunchNotes’ sales team) about competitive intelligence. Blake Z. also shares his number one question to ask competitive customers. 🔗 Links LaunchNotes ROI Survey: https://www.launchnotes.com/blog/roi-of-launchnotes 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://...

Mar 10, 202343 min

Competitive Intel for Product Managers with Andy McCotter-Bicknell (ClickUp, ZoomInfo)

Steve Klein (@stevenklein - https://twitter.com/blakethorne ) of LaunchNotes talks with Andy McCotter-Bicknell (Head of Competitive Intel @ ClickUp) about how competitive research can help sharpen your product strategy, and how to effectively do it at your company. 🔗 Links Andy on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell Andy on TikTok: https://www.tiktok.com/@healthycompetition Andy’s competitive intel course: https://competitiveplaybook.com/ Andy’s podcast and community: h...

Mar 08, 202354 min

What the CEO wants from product leaders with Fran Rosch (ForgeRock, Symantec)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Fran Rosch ( https://www.linkedin.com/in/franrosch/ - CEO of ForgeRock, previously of Symantec), about what he expects from product leaders. They discuss important traits of product leaders, and Fran shares his thoughts on defining vision, purpose, mission, and strategy. 🔗 Links Fran’c company: https://www.forgerock.com/ 🚀 Check out LaunchNotes: https://launchnotes.com 🙏 Join Launch Awesome: https://www.la...

Mar 06, 202338 min

Building a product audience from scratch with Yi Wang (Journeey, Plaid)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Yi Wang of Journeey about her path to becoming a founder and how she has built an audience by creating a dialogue early on. Yi also shares some tips for new founders who are getting started with building a product. 🔗 Links Yi’s startup: https://journeeyapp.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.y...

Mar 02, 202327 min

Product lessons from Uber, Linear, and more with Daniel Liem

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Daniel Liem about his experience working on products at Uber and Linear. Daniel shares insights on how Uber managed to ship fast while scaling quickly and he gives listeners tips on how to work smarter by leveraging automation. 🔗 Links Daniel on Twitter: https://twitter.com/dcliem 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on Yo...

Feb 28, 202344 min

Space cameras, 18-wheelers, & product management with Rahul Chhabria (Apple, Atlassian, Sentry)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Rahul Chhabria ( https://www.linkedin.com/in/rahulchhabria/ ) of Sentry (formerly Atlassian and Apple) about the diverse career path that lead him to tech, including roles in product, marketing, and growth. 🔗 Links Rahul on LinkedIn: https://www.linkedin.com/in/rahulchhabria/ One of Rahul’s favorite products: https://feedly.com/ Another one of Rahul’s favorite products: https://www.sonos.com/en-us/ Rahul’s h...

Feb 26, 202343 min

The product strategy framework that changed everything with Chris Mann (LinkedIn, Bizo)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Chris Mann ( https://www.linkedin.com/in/chrismannlinkedin/ ), founder of GrokAI and previously of Bizo and LinkedIn, about how to align teams around a product and company strategy. 🔗 Links Chris on LinkedIn: https://www.linkedin.com/in/chrismannlinkedin/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube...

Feb 24, 202337 min

Office Hours Live 014: When do companies add a second product?

Steve, Adam, and Blake chat about a recent AMA they did with Dave Schools from Hopin, a company known for building and acquiring multiple products. They also discuss other companies that have grown their business on the success of multiple products. 🔗 Links 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the LaunchNotes Podcast: https://launc...

Feb 23, 202332 min

Unlocking a new phase of growth by going multi-product with Dave Schools (Hopin)

Steve Klein (https://twitter.com/stevenklein) of LaunchNotes talks with Dave Schools of Hopin ( https://twitter.com/daveschoools ) about Hopin’s journey acquiring and building new products to unlock their next phase of growth. 🔗 Links Dave on Twitter: https://twitter.com/daveschoools Dave’s company: https://hopin.com/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGD...

Feb 22, 202351 min

Office Hours Live 013: Product roadmaps!

Blake, Steve, and Jake talk about product roadmaps and some of the anxiety that comes with sharing a public roadmap with customers. They also share some examples of public roadmaps from well-known SaaS companies. 🔗 Links 30 product roadmap examples from real products: https://www.launchnotes.com/blog/product-roadmap-examples Using product roadmaps as a strategic growth tool: https://www.launchnotes.com/blog/product-roadmap-strategy 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch ...

Feb 06, 202339 min

Letting engineers call the product shots with PostHog CEO James Hawkins

Steve Klein (twitter.com/stevenklein) of LaunchNotes talks with James Hawkins ( https://www.linkedin.com/in/j-hawkins/ ) of PostHog about how they found product market fit after pivoting several times and how they support 23,000 customers through a community without a dedicated support team. They also discuss tips for prioritizing roadmap items and the delicate balance of performance improvements and new functionality. 🔗 Links James on LinkedIn: https://www.linkedin.com/in/j-hawkins/ James’ com...

Feb 03, 202351 min

Office Hours Live 012: What product managers can learn from chefs plus how to get promoted

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) and the LaunchNotes team chat with Josh Herzig-Marx about the similarities between cooking and building products and how frameworks can help you work smarter. They also talk about the career paths of individual contributors vs. managers and share tips for getting promoted. 🔗 Links Should management be your career path? https://medium.com/smells-like-team-spirit/should-management-be-on-your-career-path-a6aa6b7aad0a Josh on LinkedIn: h...

Feb 01, 202347 min

Nailing the transition from IC PM to product leadership

Steve Klein (twitter.com/stevenklein) talks with Josh Herzig-Marx (linkedin.com/in/joshuaherzigmarx) about the new things you’ll be expected to do when transitioning to a Product Leadership role, and how you can accel at them. 🔗 Links Josh on LinkedIn: https://www.linkedin.com/in/joshuaherzigmarx/ 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check o...

Jan 31, 202354 min

Office Hours Live 011: How we landed on a company strategy framework

Blake Thorne (@blakethorne - https://twitter.com/blakethorne ) and the LaunchNotes team talk about a recent podcast recording with Des Traynor from Intercom. Tyler shares how they landed on their company strategy framework, and they discuss a product that Spotify quietly shut down. 🔗 Links 🚀Check out LaunchNotes: https://launchnotes.com 🙏Join Launch Awesome: https://www.launchnotes.com/launch-awesome 📺Follow on YouTube: https://www.youtube.com/channel/UClgMZx0kGDSSBAQG0wkDRyg Check out the L...

Jan 27, 202344 min

Mastering Async: How to build an all-star remote product team with Justin Gallagher (Trello, Hoop)

Steve Klein (twitter.com/stevenklein) talks with Justin Gallagher (twitter.com/justingallagher) about how synchronous work and communication in a remote company is a recipe for burnout. Teams should work more asynchronously by having better documentation around how to get work done, and by communicating with more intentional long-form written content. 🔗 Links Justin’s company: https://www.hoop.app/ Justin on LinkedIn: https://www.linkedin.com/in/justinjgallagher/ 🚀Check out LaunchNotes: https:...

Jan 25, 202346 min

What the C-suite wants from product leaders with Des Traynor (Intercom)

Blake Thorne (@blakethorne - https://twitter.com/blakethorne) of LaunchNotes talks with Des Traynor of Intercom about their successful journey from one product to multiple products, knowing when to sunset a product and what they look for when hiring product leaders. Des also shares his thoughts on the fast-moving adoption of AI in products today. 🔗 Links Des’ personal website: https://destraynor.com/ Des’ company: https://www.intercom.com/ Des on Twitter: https://twitter.com/destraynor Des on L...

Jan 23, 202338 min
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