https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the importance of getting your Clients to rebook, and what to focus on so this happens at the highest level. Client focussed communication, cleanliness and comfort is the key to the Client Experience and the foundation of getting your Clients to rebook. "Your Team needs to be able to nail every touchpoint with the Client to keep your rebooking rate high". ~ Lauren Lappin. Good vs Bad Customer Service - how many peopl...
Jun 01, 2023•26 min•Ep. 59
https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares 10 Proven Social Media Hacks for Salon Owners. (06:35) Reels & Carousel Posts are performing the best at the moment (as at mid-2023). (10:45) Hit One of the 4 Content Pillars - Education, Marketing, Personal or Connection, Entertaining and Inspiring. (17:10) If your content piece doesn't hit one of the 4 Pillars, Don't Post It. (19:20) You need to create content for the right people, Your Ideal Client. (21:55) Engag...
May 25, 2023•38 min•Ep. 58
https://www.instagram.com/laurenlappin_ In this week's episode Lauren answers Listener Questions taken from her @laurelappin_ Instagram account. If you want to be in-the-mix for getting your question(s) answered in the future, keep an eye out for Questions Boxes on Lauren's Instagram account. Listener Q&A #2. How do I move Clients to another/new staff member? How (as an employer) do I get my staff to follow instructions and do what I'm asking them to do? (for example: taking pictures of thei...
May 18, 2023•22 min•Ep. 57
https://www.instagram.com/laurenlappin_ In this week's episode Lauren answers Listener Questions taken from her @laurelappin_ Instagram account. If you want to be in-the-mix for getting your question(s) answered in the future, keep an eye out for Questions Boxes on Lauren's Instagram account. Listener Q&A #1. How do I compete in an Oversaturated Market? What is the ideal Rent-to-Revenue Ratio? What's your take on Employing Family and Friends? (In particular when you need to move them on, or ...
May 11, 2023•22 min•Ep. 56
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses essential self-care for Entrepreneurs and Business Owners. 5 Non-Negotiables That Helped Lauren Build a 7-Figure Business. Move your body every day. "If you feel like rubbish, go for a walk". Schedule Breaks! And take them. "I used to purposely NOT drink water, so I didn't have to go to the toilet during work hours". Don't respond to messages (or texts) outside of business hours. "People just assume that everyone is ...
May 04, 2023•18 min•Ep. 55
https://www.instagram.com/laurenlappin_ Having your social media content stolen can lead to reduced revenue and make you feel pretty crappy, but should you do anything about it? You can reach out to them - Politely yet Firmly. ( Consider sending audio messages. Your intent will be easier to understand if you send your words in audio, and not just text ). You can Report the post to the platform that the post is on. You can just move on ( although this is emotionally hard to do ). You can double-d...
Apr 27, 2023•23 min•Ep. 54
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses her feelings around Salons and Home-based Beauty Businesses charging After-hours and Weekend Surcharges. Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everything Lauren Lappin: https://www.laurenlappin.com.au .... This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com .... This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'. Check them out ...
Apr 21, 2023•12 min•Ep. 53
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses How to Handle Last-Minute Cancellations and Appointment Changes in your Salon Business. Lauren shares two great stories in this Podcast episode. One story around when to be lenient with Clients (it pays to remember, we're all humans and sometimes unexpected things happen) , and a second story around dealing with a difficult Client experience that turned into a positive learning experience. Allure's Instagram: https:/...
Apr 13, 2023•19 min•Ep. 52
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses the very important topic of building a business that's able to operate without you. If for whatever reason you can't continue to work in your business day-to-day, would your business not only survive, but thrive, without your physical presence? Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everything Lauren Lappin: https://www.laurenlappin.com.au .... This Episode was Recorded and Produced by Jos...
Apr 06, 2023•16 min•Ep. 51
https://www.instagram.com/laurenlappin_ In Episode #50 of The Lash Business Lounge, Lauren discusses why if you want your business (and freedom) to grow, you need to Stop Trying to be The Best. "Always trying to be the best, will keep you stuck on the tools". ~ Lauren Lappin. Investing in expensive and time-consuming skills-trainings (for yourself) may end up being a drain on the resources you could be investing in your Team's skills. Always wanting to be The Best, is purely Ego-driven. How do y...
Mar 30, 2023•27 min•Ep. 50
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses what to do when a Team Member resigns. When it comes to employees resigning: "It's happened before, and it will happen again" . Even though it may really hurt at the time, try not to take it personally. People move on. Be as transparent as possible with your Team. Keeping morale high is particularly important when someone resigns. Be transparent with your Clients. You need to plan for the transition. Put pen to paper...
Mar 23, 2023•22 min•Ep. 49
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses why you need to Stop People Pleasing if you want to be both more successful, and happier in your Beauty Business. "You are giving too much of yourself away, if you're saying Yes all the time" ~ Lauren Lappin 3 Tips for Setting Boundaries in Your Business. Make sure your booking system or physical bookings book can't be seen by your Clients. Celebrate when you do say No. Share with a trusted-confidant about how you su...
Mar 15, 2023•21 min•Ep. 48
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses 5 signs that you need to be more consistent with your Salon's Social Media Marketing. The 5 Signs. You are only posting one to two times per week, and when you do post, you're Panic-Posting. You have no idea what your audience wants to see and hear from you. (Lauren's Secret Weapon = go to your DM's and look for questions that regularly come up and make content to answer those questions). You too often pick content t...
Mar 09, 2023•20 min•Ep. 47
In this week's episode Lauren discusses How to Make $1 Million a Year in Your Beauty Business. You Need to be focussing on making at least $84,000 per month to turnover $1 Million per year in your Beauty Business. To achieve this figure you will need 6 full-time Employees working full-time hours 5 days per week. You need to have a strong Retail Focus in your Salon. You need a dedicated Customer Service Specialist in your business to drive positive Customer Experiences, and to optimise your Booki...
Mar 02, 2023•27 min•Ep. 46
https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares # ways that you could be sabotaging your business, and your Salon's success. You're not using an Online Booking System. You don't have a website, or you don't have an effective website. You don't have a proper domain name for your website - a .com.au if you're based in Australia. You need a work email address with your domain name. So something like yourname@yoursalonname.com.au (not a gmail, hotmail, outlook or Yahoo e...
Feb 23, 2023•38 min•Ep. 45
https://www.instagram.com/laurenlappin_ Revenue Goals are a key pillar to growing your Salon Business, but what do you do when you and your Team are a little off-track with making the goal? In this week's episode Lauren discusses how she motivates her Team when the Salon is behind with getting to their Monthly Revenue Goal. She shares several key strategies you can implement right now to get your Revenues back on track. Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everythin...
Feb 10, 2023•7 min•Ep. 44
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses Setting (and actually Hitting) Income Goals in your beauty business in 2023. Lauren lays out a practical step-by-step process for setting realistic yet inspirational Income Goals for your Salon business, and then she shares some information about her upcoming Master Class - which is focussed on taking this process (and your profitability) to a whole new level: https://laurenlappinpl.samcart.com/products/increase-your...
Feb 02, 2023•27 min•Ep. 43
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses her Premier Group Coaching Program, SALON GOALS . This episode describes not only the style of delivery and the content inside the course, but also (and more importantly) how the course can help your grow and profit from your Salon business. Lauren herself has taken many online trainings and courses that weren't all they were cracked up to be, so she has meticulously designed SALON GOALS to be everything she thought ...
Jan 26, 2023•12 min•Ep. 42
https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares her current thoughts around the Pre-made Volume Fans vs Handmade Volume Fans. Regarding the increased quality of Pre-made/Pro-made fans: "Honestly, they look so good! They look better than my fans". ~ Lauren Lappin. Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everything Lauren Lappin: https://www.laurenlappin.com.au .... This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.co...
Jan 19, 2023•14 min•Ep. 41
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses some crucial Don't Do's if you want to grow your Salon Clientele in 2023, and beyond. Don't Do's. Giving Rubbish Customer Service! No or Rushed Consultations with Clients. No or Low Quality Replies to Messages and DM's. Poorly executed (or negative) social media posts. Not taking the time to fully understand your Customers evolving wants and needs. Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Ev...
Jan 12, 2023•34 min•Ep. 40
https://www.instagram.com/laurenlappin_ In this week's episode Lauren is joined by Multi-Award Winning Salon Owner and Lash Trainer, Katie Godfrey from the UK. @KG_katiegodfrey on Instagram. How Katie got started in business. And how she discovered Lashing. Winning Awards and how-to keep the focus on your Team, and your Brand. How did becoming a Mother for first time change Katie's approach to life and business? Katie's biggest challenge when she first stepped away from her business. "Delegation...
Jan 05, 2023•49 min•Ep. 39
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses: 6 Things You Should Be Focusing On If You Want To Grow Your Salon Business in 2023. Stop Doing Time-Consuming Tasks (00:55). Looking Inward and Focusing on Your Own Business and Goals (07:00). You Don't Need to do Another Lash Training or Course (11:00). You Need to Understand All of Your Numbers (incl. per-service costs) (14:15). Allocate Time for Growth-Based Tasks (17:55). Over-consuming Content. Create Content I...
Dec 30, 2022•25 min•Ep. 38
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses what to do when your partner (or spouse) is unsupportive of your beauty business. Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everything Lauren Lappin: https://www.laurenlappin.com.au .... This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com .... This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'. Check them out on YouTube here and Sub...
Dec 22, 2022•26 min•Ep. 37
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses three things she would do differently if she was to start over today. Increase her prices earlier, and by a larger amount to accomodate for increasing overheads, and GST. Hire staff earlier, so you're hiring from a position of patience instead of a place of desperation. I'd say NO more often. And I'd set and maintain solid boundaries with Clients. Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Eve...
Dec 16, 2022•23 min•Ep. 36
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses some of the Client Communication Mistakes salons have been making during this holiday season. Sending Clients and Potential Clients to the website booking system. Making Clients feel disorganised ( and out-of-the-loop ) when they're trying to book-in during busy periods. Telling Clients that if they don't pay their deposit or booking fee (in particular for longer more involved appointments), that their appointment is...
Dec 11, 2022•21 min•Ep. 35
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses how she approaches the busiest time of the year in her Salon (being November and December). She shares some super valuable tips for thriving during this period, keeping your Team motivated, and your Clients happy. Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everything Lauren Lappin: https://www.laurenlappin.com.au .... This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.c...
Nov 18, 2022•27 min•Ep. 34
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses how to get started in Beauty and Lashing, and the first steps you need to take to start your own Beauty Business. Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everything Lauren Lappin: https://www.laurenlappin.com.au .... This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com .... This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'. Check ...
Nov 03, 2022•23 min•Ep. 33
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses one of the most important questions that all Beauty Professionals must face: Should you work in Someone Else's Salon or should you Work for Yourself? Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everything Lauren Lappin: https://www.laurenlappin.com.au .... This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com .... This episodes theme music (Title: 'Highlander'') is from...
Oct 27, 2022•25 min•Ep. 32
https://www.instagram.com/laurenlappin_ In this week's episode Lauren discusses some of the fears that Salon Owners (and/or the people around them) have when The Fears. Your New Hires will eventually leave and take all their regular Clients with them. It's Hard to have employees, and it's not worth the additional stress in training, managing and administering those employees. Some people are just scared of Fast Business Growth and the speed of decision making that comes with accelerated growth. ...
Oct 20, 2022•25 min•Ep. 31
https://www.instagram.com/laurenlappin_ In this week's episode, Lauren discusses why collecting and evaluating Customer Feedback is one of the key growth-drivers inside any thriving Salon business. Lauren shares 4 important factors that you as the Business Owner (or Manager) need to keep in mind when considering when and how to follow up with Customers and Clients, and what to do with their feedback. It shows that you care about your Customers and Clients. Time passes quickly, and your Clients m...
Oct 13, 2022•16 min•Ep. 30
