The Kirk + Kurtts Design Podcast

Kirk Visola & Andy Kurtts•kirkkurtts.buzzsprout.com

Kirk Visola and Andy Kurtts take a fun look and analysis at branding and design. The fun nuances, textures, colors, and disruption that branding and all that goes with it may take on. Their insight is fun and honest with the hopes of educating those who tune in. And, being small business owners, they face many of the trials and obstacles that others face and speak towards that as well. No matter what, it's always a good time when these two get together and you might learn a little something new about that pretty little design or branding that you just saw.

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Episodes

Back of Pack Packaging Design

Send us a text Who else is obsessed with the back of packaging? Anyone? Just us? Well we're talking about it anyways! Because after this episode you'll be flipping over every bag, bottle and box you can find. Join us as we breakdown the elements on the back of pack and discuss the importance of it being well designed. We also share some great resources and examples - linked below: Miller Creative Pinterest Oatly Examples Support the show About Kirk and Andy. Kirk Visola is the Creative Director ...

Dec 07, 2021•40 min•Season 1Ep. 6

Packaging & Branding Redesigns

Send us a text Redesigns...can't live with 'em, can't live without 'em. Amiright? This week Kirk & Kurtts beat a few dead horses discussing redesigns that have launched recently. So pull up your arm chair creative director and join us for our lively discussion! Links in this episode: Campbell's Soup redesign Burger King redesign Anchor Steam redesign Chobani redesign Sakura Micron redesign (by Kirk!) Support the show About Kirk and Andy. Kirk Visola is the Creative Director and Founder of MI...

Nov 23, 2021•50 min•Season 1Ep. 5

Call Outs, Violators, and Bug Design

Send us a text Whether you call them callouts, violators, or bugs - we all notice them! They are a necessary evil on all packaging design and Kirk & Kurtts are here to break them down for you. These design elements can help you stake your claim in a crowded category and speak directly to you target consumer. But when is too much? Or not enough. Listen in as we dissect these creature features and give you the inside scoop from a packaging designer's perspective. Links featured in this episode...

Nov 16, 2021•39 min•Season 1Ep. 4

FDA Guidelines & Design - what to know

Send us a text This week we're all about the requirements: statement of identity, net weight, nutrition facts panel, ingredients statement...and so on. In this episode you'll learn why these annoying (but necessary) elements of packaging design are so damn important and hear a cautionary tale of an inexperienced packaging designer who didn't follow the guidelines (spoiler alert: they have to go back to the drawing board.) We also share our tips & tricks so you never get tripped up by these r...

Nov 09, 2021•38 min•Season 1Ep. 3

The Great Pumpkin Beer Design Review

Send us a text Oh man, it's that time of the year again. Get your PSL ready to go. Actually, get your PSB ready to go. That's right. We break down the time of year when all of the specialty pumpkin beers come out. What opportunities arise from doing this? What is the allure about pumpkin beer packaging? Below is the time when we break down some fun packaging and discuss key elements for each, how they are exacted in the design, and what is necessary to convey that it is a pumpkin beer. These are...

Nov 02, 2021•50 min•Season 1Ep. 2

Welcome to the Kirk & Kurtts Design Podcast

Send us a text In our first episode, Andy and Kirk talk about the brand Ugly Sparkling Water and Bruiladdich's Classic Lady Single Malt Islay Scotch . We also discuss and debrief Expo East and Andy's quick walkthrough. Listen in. Have some fun. And hope you learn a bit. Kirk & Kurtts is a fun and sometimes blunt discussion in regards to packaging, what it's like to be a small business owner, and life in general. Every week is different, and every week is fun. Support the show About Kirk and ...

Oct 25, 2021•30 min•Season 1Ep. 1

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