FDA Guidelines & Design - what to know
Episode description
This week we're all about the requirements: statement of identity, net weight, nutrition facts panel, ingredients statement...and so on.
In this episode you'll learn why these annoying (but necessary) elements of packaging design are so damn important and hear a cautionary tale of an inexperienced packaging designer who didn't follow the guidelines (spoiler alert: they have to go back to the drawing board.)
We also share our tips & tricks so you never get tripped up by these regulations again!
These are the links from the episode:
A Food Labeling Guide from the FDA: https://www.fda.gov/media/81606/download
Examples of different Nutrition Facts Label formats: https://www.fda.gov/media/99151/download
34:17 - Copper Cow Coffee: https://coppercowcoffee.com/
35:37 - Dalci: https://www.dalci.com/
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work here.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work here.
About Kirk and Andy.
Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com.
Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he’s not working on packaging design he’s running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.
Music for Kirk & Kurtts intro & outro: Better by Super Fantastics
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