The Karat Podcast - podcast cover

The Karat Podcast

Karat Financialtrykarat.com
Ever wondered what your favorite creators are like behind the scenes? Karat Financial co-founders Eric Wei and Will Kim talk with today’s biggest creators to get to know the humans behind the content. Tune in to go deep, with topics covering hopes, dreams, philosophy, and insecurities.
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Episodes

EP. 92 - Why Nihachu Quit the Internet… and Why She Returned

Get Karat Business banking with a signup bonus at https://link.trykarat.com/niki ‪@NikiNihachu‬ was one of the biggest female streamers in the world - then she quit. Today she shares what happened, why she's returning, and how to create from a place of joy.Note: this was recorded in at VidCon in June 2025. --------- 0:00 – Intro 1:16 – Why she stopped posting content 1:34 – Minecraft fame at 18 in COVID lockdown 2:12 – “If I die tomorrow, what will they remember me as?” 3:54 – her streaming orig...

Dec 18, 202538 min

EP. 91 - Zach Justice on building a media empire from nothing

Get Karat Business banking with a signup bonus at https://link.trykarat.com/justice ​ ⁨ Zach Justice grew up in poverty. Today he's built a YouTube comedy empire and talking with Hollywood studios - all through rizz and pickup lines- here's how he did it. Note: this was recorded in June 2025. 0:00 - Intro 1:23 - Zach wakes up at an ungodly hour 2:17 - how Zach started on The Vampire Diaries and cucked his gf 4:00 – how Zach broke into Hollywood as a nobody 4:48 - Zach's first place was a sh*thol...

Dec 02, 202545 min

EP. 90 - Mizkif on ego, pain, & cancellation (interview)

NOTE: this episode was filmed before recent events involving Mizkif. This podcast is not an endorsement of him or his action. We're keeping it up as historical context. Join Karat's Discord at https://link.trykarat.com/mizkif-discord Get Karat Business banking with a signup bonus at https://www.trykarat.com/10kboost-a?utm_medium=spotify Mizkif was a king of Twitch. Then he was cancelled. Today he shares how he's rebuilding his legacy by developing new businesses and projects. ------------ Follow...

Oct 16, 20251 hr 2 min

EP. 88 - How I Built a Billion Dollar YouTube Business: Alex Hormozi interview [VIDEO]

Join Karat's Discord for creator masterclasses every week at https://link.trykarat.com/discord-hormozi Meet Alex Hormozi: he's making $10M+ year from content and owns a portfolio of businesses making $250M/ year.In this pod - he shares 21 secrets on how he monetizes and scales his content- and why most creators are stuck in a broken business model. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Alex at https://www.youtub...

Mar 07, 20251 hr 7 minSeason 1Ep. 88

EP. 87 - Scumbag Dad on Why YouTube is Broken (interview) [VIDEO]

Join Karat Banking's perks program at https://www.trykarat.com/banking - first 1000 members to join the waitlist & be approved get the perks program for free for a year Why are so many YouTubers quitting or getting cancelled? @scumbagdadofficial aka Scumbag Dad knows why - how algorithms are breaking our minds- and how to fix it. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Scumbag Dad at @scumbagdadofficial https:...

Dec 04, 202445 minSeason 1Ep. 87

EP. 86 - How LaurDIY survived YouTube for 10 years (interview) [VIDEO]

Join the waitlist for Karat Banking's new perks program at https://link.trykarat.com/banking-karat-pod - first 1000 members approved get perks free for a year~ LaurDIY has done YouTube for over 10 years - and she's still relevant, active, and not cancelled! Today she shares her secrets on how to build a sustainable career as a creator. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow LaurDIY at @LaurDIY @laurDIYvlogs @Wild...

Dec 03, 20241 hr 10 minSeason 1Ep. 86

EP. 85 - Anthpo exposes why being funny on YouTube sucks (interview) [VIDEO]

Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT @anthpo 's videos make people laugh - but @anthpo works incredibly hard behind the scenes to make them. Today he shares why he quit YouTube last year before mysteriously returning - how he balances his art with making money - and what it was like working for MrBeast. Note: we filmed this at VidCon live in June 2024 ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric Wei at https://www.insta...

Sep 30, 202431 minSeason 1Ep. 86

EP. 84 - OfflineTV’s Creative Genius: Brodin Plett interview [VIDEO]

Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT @OfflineTV is a content powerhouse featuring streamers like @DisguisedToast ,​⁠ @LilyPichu and @MichaelReeves , now meet their creative director who helps make the magic happen, @Brofain . Today Brodin shares his creative vision for OTV and the thought process behind OTV’s viral video- along with his own inspirations across music, modeling, film, anime, and more! ------------ Follow Karat at https://www.instagram.c...

Aug 02, 202448 minSeason 1Ep. 84

EP. 83 - I spent $2M on a YouTuber science fair: William Osman interview [VIDEO]

Karat Banking waitlist: https://link.trykarat.com/yt-banking @williamosman just hosted the world's coolest science fair with top creators like @NileRed & @MarkRober - and it cost him $2M and his sanity. Today - he shares the real story behind his event Open Sauce, what it was like working with MrBeast, and why he's quiet quitting his main channel. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at htt...

Jul 04, 20241 hr 1 minSeason 1Ep. 83

EP. 82 - i faked a relationship to sell clothes: Frugal Aesthetic interview [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @FrugalAesthetic got a new girlfriend, moved in with her, then tragically broke up & got jacked - except it was all staged. Today Christian shares why he did it, how he pulled it off, and how he almost lost his mind. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Christian at...

Jun 19, 20241 hr 14 minSeason 1Ep. 82

EP. 81 - I got laid off & went viral: Chloe Shih interview [VIDEO]

Subscribe to our new pod together at @jomopod ! and try our new Karat Insights tool at https://link.trykarat.com/yt-insights ~ @chloeshih lived two lives: by day she was a PM at Discord, by night she was a YouTuber. Then Discord laid her off. She made videos about it and went viral - getting over 25M views and coverage in the Wall Street Journal. Today she shares what that was like - and her journey going from tech worker to empowered creative. ------------------ Follow Karat at https://www.inst...

Jun 08, 20241 hr 12 minSeason 1Ep. 81

EP. 80 - Internet Shaquille On Making $250K/ yr without selling out [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @internetshaquille makes over $250K on YouTube without selling out his soul - because he relies on his Patreon community & selling handmade ceramic cookware. He's actively turned down chances to make 3x more - join us today to learn why and how he does it! ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.ins...

May 30, 20241 hr 21 minSeason 1Ep. 80

EP. 79 - Asian Gang Members to YouTube Kings: JustKiddingNews interview [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @JustKiddingNews cofounders Bart Kwan and Joe Jitsukawa grew up working in gangs in the "pharmaceutical industry" - but wanted to be better and make good. In 2007 - they started the Just Kidding YouTube empire. 17 years later - despite fellow creators quitting & AdSense dropping - they're still going strong- and today share the secret to their success. ------------ Follow Karat at https://www.instagram.com/tryka...

May 16, 20241 hr 18 minSeason 1Ep. 79

EP. 78 - Hollywood Actor on Getting 150M views/ month (Adam Rose interview) [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @realadamrose never had a normal life - from playing Robin William’s son at just 9yrs old, starring in an Oscar nominated film, to going viral during the pandemic and landing a Fortnite brand deal. Today Adam talks about the secret to gaining 150 MILLION views monthly online and how he’s returning to Hollywood to produce his first film. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available o...

May 10, 202433 minSeason 1Ep. 78

EP. 77 - Steezy Kane on Quitting YouTube & Collabing w The Weekend (interview) [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @steezykane is done. He's quitting his Youtube channel with over 3 million subscribers. Steezy Kane was a fake persona created by Isaiah Shepard to get famous. Now, Isaiah is moving onto Hollywood. Today he discusses his collaboration with The Weeknd, his new show "Views" that will change Youtube, and why he's afraid of AI. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify htt...

May 01, 20241 hr 4 minSeason 1Ep. 77

EP. 76 - Avatar Star Michaela Murphy (Toph) on Netflix’s Reboot & Growing Creatively [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @michaelamostly voiced Toph in Avatar. Then she quit acting to go to Yale and become a doctor and live what she thought would be a "normal" life- but that's not what happened. Today she shares what post-Avatar life looks like, how she really feels about Netflix's Avatar, and her own creative dreams. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric Wei at https://www.instagram.com/erictway...

Apr 24, 20241 hr 6 minSeason 1Ep. 76

EP. 75 - How He Built YouTube’s Biggest Dating Show (Jubilee CEO interview) [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @jubilee produces crazy videos - like 'Speed dating 30 people IRL' or 'Flat Earthers vs Scientists' - now meet Jubilee's founder Jason Y. Lee on *why* and Jubilee's real mission to spread empathy. Today Jason shares why he's focused today on love & relationships - and why Jubilee just launched its new relationships app! ---------------------- Check out Jubilee's new relationships app at https://apps.apple.com/us...

Apr 17, 202459 minSeason 1Ep. 75

EP. 74 - Millionaire Humphrey Yang on How to Get Rich in 2024 [VIDEO]

Subscribe to our creator economy newsletter at https://news.trykarat.com! @humphrey became a millionaire by working normal jobs - and saving money - before taking giant risks like starting his own business and YouTube channel. Today - he shares how to beat the system and follow his footsteps. ---------------------- Follow Karat at https://www.instagram.com/trykarat/Available now on Spotify Follow Eric at https://www.instagram.com/erictway/ Follow Humphrey Yang at @humphrey https://www.instagram....

Apr 09, 20241 hr 12 minSeason 1Ep. 74

EP. 73 Billion Dollar Patreon CEO Explains How to Fix the Internet [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @Jackconte cofounded Patreon as a starving artist desperate to support himself - now he's trying to save the Internet from the algorithms running it. Today he shares why top YouTubers are quitting, how to rebuild a more sustainable Internet, and how to balance pursuing art with building a billion dollar business. ---------------------- Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.in...

Apr 02, 20241 hr 1 minSeason 1Ep. 73

EP. 72 - Part-time software engineer & part-time YouTuber: Jedcal interview [VIDEO]

Subscribe to Karat's Creator Newsletter at https://news.trykarat.com Check out Jed's new merch drop at https://ruleofthirds.com/! @jedcal got crazy views as a fulltime creator living in a creator house w friends like Kelly Wakasa & ur mom ashley. But he felt burned out. Today he shares why he decided to step back on YouTube and return to software engineering - and ensure that content is a small but meaningful part of the broader life he wants to live ✨ ---------------------- Follow Karat at ...

Mar 24, 202452 minSeason 1Ep. 72

EP. 71 - Asmon & Mizkif's Secret Weapon: Tips Out CEO of OTK [VIDEO]

Subscribe to Karat's Creator Newsletter at https://news.trykarat.com In just 3 years - OTK has grown into a top profitable content org that owns a gaming PC company, a videogame publisher, and a talent management arm - all managed by co-owners @AsmonTV @EsfandTV @MizkifYT @Emiru @sodapoppin @nmplol Their fearless leader? OTK's CEO - @TipsOutBaby . Today Tips shares why OTK has succeeded when other groups have failed, how he makes decisions with 6 other streamer co-owners, and OTK's ultimate drea...

Mar 20, 202459 minSeason 1Ep. 71

EP. 70 - I sold Quest for $1 BILLION after fixing my brain: Tom Bilyeu interview [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @TomBilyeu sold Quest Nutrition for $1bn. He used to hate his life & his own mom thought he'd fail - until he fixed his brain. Today he shares why you don't have free will & why that's ok, how to overcome the evolutionary impulses keeping you unhappy, and how to build a $1bn business. Check out Tom's courses at http://impacttheoryuniversity.com/ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric...

Mar 13, 20241 hr 15 minSeason 1Ep. 70

EP. 69 - How I built a $100M YouTube empire: Preston Arsement's story [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @PrestonPlayz made over $35M last year through YouTube. He's CEO of TBNR - a media empire with 100 employees, 9 channels and over 80M followers - but started as a kid making Runescape videos. Other top YouTubers are quitting. What keeps Preston going? Today he shares how he avoids burnout, how he scaled from creator to CEO, and he makes consistently compelling videos. ---------------------- Follow Karat at https://w...

Mar 07, 20241 hr 27 minSeason 1Ep. 69

EP. 68 - I quit my job in consulting for YouTube: Taylor Bell's story [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @TaylorBell just quit her prestigious six figure corporate job to do YouTube full time - because passion is more important than money and prestige. Today she shares when she knew she had to quit - how to make smart bets on yourself that payoff - and how to build a YouTube empire part-time. ---------------------- Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Fo...

Feb 28, 202442 minSeason 1Ep. 68

EP. 67 - I sacrificed everything to become a rap legend: Dumbfoundead's story [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights Jonnie Park grew up alone on the streets - so he hardened himself - becoming Dumbfoundead a battle rapper who'd *make* you respect him. In a life of machismo, partying, and clout - he got millions of fans, praised by Drake, featured in movies - but now he shares why he's going sober, reconnecting with family, and looking for his feminine energy. ---------------------- Follow Karat at https://www.instagram.com/trykar...

Feb 21, 202442 minSeason 1Ep. 67

EP. 66 - Why Graham Stephan is Quiet Quitting (interview) [VIDEO]

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights Graham Stephan is quiet quitting his main channel - and he's focused now on the podcast he started with Jack Selby - a former bus boy who cold emailed Graham in 2019 to work for him. Why is Graham quitting? How did Jack convince Graham to partner with him? How have they tripled the podcast's audience in the past year? Find out today on the Karat podcast 😉 ---------------------- Follow Karat at https://www.instagram...

Feb 14, 20241 hrSeason 1Ep. 66

EP. 65 - I nearly died but the theater saved me: Stanzi Potenza interview [VIDEO]

As a kid, @Stanzipotenza nearly died. She suffered PTSD but couldn't afford therapy - so she found escape in theater & comedy. Today - she's a top creator & comic with sold out shows, millions on TikTok, and a feature in the NY Times. She helped Biden win the Senate and successfully fooled Dr. Phil on national television. On the podcast today - she shares why you need therapy, how to channel emotional pain into creative work, and how to be funny! -----------------------------------------...

Feb 14, 20241 hr 26 minSeason 1Ep. 65

EP. 64 - This TikToker Joined the Ukraine War & Nearly Died: Phillip Vu interview [VIDEO]

@PhillipVu filmed TikToks on the frontlines of the Ukraine war to raise money for refugees. He nearly died when a bomb exploded 30 meters away- and suffered through PTSD to begin therapy and confront his demons & family trauma. Today he shares how to heal when you’re hurting, how he raised thousands of dollars for refugees thru TikTok, and why he wants to settle down to do laundry & taxes. ---------------------------------------------- Learn more about Karat at https://www.trykarat.com F...

Jan 31, 20241 hr 18 minSeason 1Ep. 64
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