For almost a decade, Amazon staff went undercover on Walmart, eBay and other marketplaces selling products under the guise of a company called ‘Big River.’ WSJ’s Dana Mattioli reports on the secret arm of Amazon that surreptitiously gathers intelligence on its competitors.
Further Reading:
-Inside Amazon’s Secret Operation to Gather Intel on Rivals
-Inside Amazon’s Push to Crack Trader Joe’s—and Dominate Everything
Further Listening:
-TikTok Wants to Be More Like Amazon. Amazon Wants to Be More Like TikTok.
-What Is Amazon’s Secret ‘Project Nessie’?
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Amazon’s Secret Operation to Gather Intel on Rivals | The Journal. podcast - Listen or read transcript on Metacast
