Supply Chain Disruptions in the Functional CPG Categories

When Chinese businesses shut down last mid-to-late January for their 2020 New Year, it marked the end of “business as usual” for the functional CPG industry. Many shoppers still have a small hint of PTSD from seeing empty retail shelves caused by constant supply shortages of CPG essential goods in the early months of the pandemic. Despite being more than a year from those March and April 2020 pantry loading periods, another group of shoppers unfortunately could be facing an even worse (and potentially longer) period of supply shortages. This time it’s hitting really close to home, in the functional food, functional beverage, and nutritional supplement CPG categories.

The goal for this podcast episode is to:

1. Explain major macroeconomic variables that could be causing the current supply chain situation
2. Discuss the functional CPG market outlook for the next 6-12 months
3. Provide preparation strategies to functional CPG brands 
4. Touch on how the functional CPG industry can avoid similar future problems