[MONDAY MINUTE] GHOST Lifestyle x Sour Strips Collab Underappreciated Strategic Element

What’s up guys, it’s your boy Joshy Pooh! OK…OK…that poor attempt at copying Maxx Chewning was not authentic. So, I guess according to the famous Dan Lourenco saying "authenticity is undefeated," I'm taking a loss here. But let’s talk about the recent GHOST x Sour Strips collaboration a bit though. Tons of content out there already on the amazing taste of the products and overall cool factor, which is par for the course with GHOST, but here’s what I loved about the collab…the tactful ability of GHOST Lifestyle to navigate its two existing sour candy licensing partnerships. And I want to stress the word partnership, because without strong, trusting, and dare I say authentic long-standing partnerships with Impact Confections and Mondelez International…the Sour Strips collaboration is just another totally awesome idea that never sees commercialization.

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