Keurig Dr Pepper (KDP) and Red Bull Merger Speculation

We all know that the energy drinks market has been crazy these last few years. What if I told you though that I’ve got some mega merger speculation, that if it comes to fruition, would take things up a million notches on the craziness scale? What business highlights in the energy drink market have made things crazy? While the Keurig Dr Pepper (KDP) announcement that it had entered a strategic partnership with Red Bull to distribute the energy drink in the Mexican market is important, it's something new KDP CEO Ozan Dokmecioglu said in the press release that raised speculation in my eyes to a possible bigger transaction in the future…and by bigger transaction, I mean a mega merger! Can the JAB Holding Company (biggest shareholder in KDP) pull off another huge M&A transaction? Finally, I explain the power of this new combined company that will own two-thirds of the "energy everything" category and would create distribution, sales, and marketing synergies.

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