FitLife Brands Avoids GNC Bankruptcy Downfall

Even the GNC bankruptcy couldn’t take down the transformation plans that are in-process at FitLife Brands (OTCMKTS: FTLF). A national provider of nutritional supplements for health-conscious consumers, FitLife Brands markets under two brand segment names; NDS Products (sold through the GNC network) and iSatori Products (sold through a diversified retail mix of 17,000 locations). I'll utilize the recent 2020Q4 FitLife Brands  earnings report and any additional publicly disclosed information to discuss some broader strategic insights regarding the nutritional supplements market. I'll end the podcast by trying to answer the question, "where does the company go from here?"