Celsius Holdings Should Acquire The Vita Coco Company

CELSIUS is climbing the energy drinks leaderboard, but to catch Monster Energy…maybe they need to think like Monster Beverage Corporation and The Coca-Cola Company. So, I’m scrolling through a slew of business news the other day and I see a Bloomberg article headline…seemingly taken from an interview with Celsius Holdings CEO John Fieldly that states “potential acquisition on the horizon.” While I'm quite certain John Fieldly wouldn't show his cards like that, I actually think a certain publicly traded beverage portfolio acquisition makes a lot of sense for Celsius Holdings (NASDAQ: CELH) to target in the near-term future. Just to finally rip the Band-Aid off, I’m suggesting that Celsius Holdings acquires The Vita Coco Company (NASDAQ: COCO). Throughout this content, I'll share my investment thesis on this super interesting beverage industry M&A prediction.

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