Celsius Holdings Bypasses "the Moon" for a Bigger Target

During the last piece of Celsius Holdings content, I asked “what happens after you get to the moon”, which was a reference to passing the $100 million sales mark that’s elusive for energy drink brands that don't also have a national distribution contract or share a cap table with one of the five large beverage portfolios. At $50 million in 21Q1 net sales ($200 million run rate), I guess they have their sights set on reaching Mars to complete this space exploration analogy. Within the larger retail and distribution performance, I breakout three specific channels for different reasons that show why Celsius Holdings should have a lot of runway left to grow for many years in the energy drinks market. Celsius Holdings has proved over the last 15 months that it can compete on the same level with the big players in the energy drink space. It’s strengthened distribution channels combined and increased market awareness has positioned Celsius to take even more market share away from mainstream competitors. What’s next will be interesting for the brand, as they could grow organically to $250M in revenue over 2021, but still be at a crossroads that could see themselves readying for the sell-side of an M&A deal.