Lee Cockerell and I hosted a one-day Creating Magic Mastermind event in Orlando. In this episode, I share nine things I learned during the Mastermind. Here are the nine lessons; The opportunity is there if you are willing to take it. We are all surrounded by opportunities. You have to be open enough to see it and bold enough to act. Family comes first. Don't let your job get in front of your family. The work you do is not more important than the people in your house. An Organization will adjust ...
May 01, 2018•11 min•Ep. 89
It can be scary to try something new. What if you mess up? What if it doesn't go as planned? No matter what happens, there is one way to gain value from any situation. Reflection. Reflection is how you get the most out of any experience. The insight you gain from reflection can be used for anticipation. Mess up today, reflect on it, and you are more likely to be able to anticipate what will happen in the future. Exerpeince isn't worth much unless it is ran through the wash of reflection....
Apr 24, 2018•11 min•Ep. 88
Donald Miller built a reputation as an author with popular books like Blue Like Jazz and A Million Miles in a Thousand Years . Through writing books, Donald learned the elements of a great story. Now, in his book, Building a StoryBrand, Donald Miller helps businesses tell a clear and compelling story. StoryBrand has had an impact on nearly everything I do with my business. Once you understand StoryBrand, you will get clarity in your message. When your message is clear, your marketing and content...
Apr 04, 2018•31 min•Ep. 87
Lee Cockerell, retired EVP of Walt Disney World, and Carol Quinn, CEO of Hire Authority, team up to discuss hiring and employee motivation.
Mar 27, 2018•22 min•Ep. 86
If you want to stand out in your job and get noticed by your boss, there are 12 things you can do to set yourself apart from everyone else. 1. Do the job in front of you. 2. Be in service of the boss. 3. Remember, your boss has a job to do. 4. Think of your boss as a customer. 5. Consider if there is a difference between what your boss wants and what your boss needs. 6. Attitude stands out. 7. Raise your hand when something needs done. 8. Bring a solution not a problem. 9. Bake your bosses goals...
Mar 13, 2018•16 min•Ep. 85
If you want to have more impact, find someone who has had an impact and talk to them. On this episode of the podcast, we ask Dan Ashe, Director of the US Fish and Wildlife Service how we can have an impact. Director Ashe outlines three steps to have an impact; 1. Be engaged personally. Know your strengths and weaknesses. 2. Professional engagement. Think larger than what is around you. 3. Persistence. Pick a course and stick with it.
Mar 06, 2018•7 min•Ep. 84
Being married to an entrepreneur can give you heartburn. Being married is always work. Worthwhile work, but still work. Being married to an entrepreneur brings a whole new level of challenges. To help us navigate the tricky world of marriage and entrepreneurship, two special guests join the show. First, Joanne Miller gives encouragement to spouses of entrepreneurs. Next, Susie Miller offers advice for both entrepreneurs and their spouses. To help you have better conversations with your spouse, S...
Feb 27, 2018•35 min•Ep. 83
"Whatever self-inflicted crisis I find myself in, her assurance has always been true. It's okay. No matter how stressed or panicked I may feel, it has always been okay." Notable Moments 00:03 - An Arizona Adventure Ending in Chaos 02:27 - Unintended Bathroom Surprise 05:11 - Busted with Assurance 06:07 - When Challenges Take You Off Course 08:04 - It's Okay Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjm...
Feb 13, 2018•9 min•Ep. 82
"You only get one chance to make a first impression on a new employee." Notable Moments 00:00:03 – First-day excitement turns to confusion 00:01:35 – Discovering the “first impression” sign 00:03:12 – Heroic CPR efforts by Ranger Jalali 00:04:42 – Realization: Park ranger work is serious 00:05:25 – Reflecting on initial impressions 00:06:15 – Jack Hart’s personal tour and guidance 00:05:59 – Importance of engagement beyond manuals 00:04:11 – Understanding the deeper commitment required Connect w...
Jan 23, 2018•17 min•Ep. 81
Have you ever been lost in the woods? It has happened to me more than once. Once, deep in the wilderness of Wyoming, I was so lost I thought I may never find my way back to civilization. According to Jonathan David Lewis, there is little difference physiologically between people lost in the wilderness and leaders in a boardroom dealing with an unexpected challenge. In both cases, there is a predictable response to disruption. People make bad decisions when they are in a difficult situation. At s...
Jan 16, 2018•26 min•Ep. 80
Find your one thing to help you stand out. Be unique. Be different. Whatever is normal, do the exact opposite. Jesse Cole, often seen in a bright yellow tuxedo, wants you to understand you don't have to do things the same way everyone else does it. Jesse is the owner of the Savannah Bananas baseball team, author, podcaster, and business disrupter. When Jesse first became the owner of a minor league baseball team, he realized no one cared about the team. There were no fans at the games. There was...
Jan 09, 2018•21 min
I finished 2017 by staying at the Historic Davenport Hotel in downtown Spokane, WA. During my stay, I was reminded why it is important to focus on what is uniquely you. When I sampled the soft peanut brittle a chef was making in the lobby of the hotel, it set me off thinking about why they do it. Why do they make the treat in the lobby and give it out to guests? The peanut brittle is not about selling more of the tasty treat. It is about adding something special to guest's stay at the hotel. Som...
Jan 02, 2018•9 min
When my son was going to try out for the swim team, his self-talk began laying the groundwork for failure. "My legs hurt." "I am tired." "I probably won't make the team." Many of us do this. We say these things to make it easier, or more acceptable if we fail. But what we are doing is laying the groundwork to fail. We believe what we tell ourselves, but our self-talk is often not true. Until we make it true. In marketing, the words we use and the stories we tell the matter. The same is true for ...
Dec 26, 2017•13 min
Kevin Monroe found clarity through action. On this episode, Kevin will share his story of how taking action and trying new things allowed him to figure out what his higher purpose is. Action help Kevin discover that his higher purpose is higher purpose. Now, Kevin helps people find a higher purpose in the work they do. Kevin explains having a higher purpose puts meaning in even the most menial tasks. You have the opportunity to go deeper into discovering purpose with Kevin on the Higher Purpose ...
Nov 07, 2017•35 min
This week I will hit a milestone worth talking about. Six Hundred days ago I set out to walk 10,000 steps a day. Jared Easley asked me what impact my walking streak has had on my business. At the time, I didn't have a good answer. I hadn't thought about it. Thanks to Jared, I have put together thoughts and observations about the impact walking over 6 million steps in 600 days has had on me. The most obvious answer is exercise, but it is much bigger than that. Discipline. The ability to do someth...
Oct 31, 2017•32 min
Recently, I spent time touring with Lee Cockerell for presentations in Nashville, TN and Coeur d'Alene, ID. When I returned, someone asked what were my takeaways from spending so much time with Lee. Until I was asked, I hadn't taken time to document what I learned on the trip. Once I had considered what I had learned, I wanted to share it with you, too. Here are the seven lessons I learned about Creating Magic while touring with Lee Cockerell. -People need to hear your message. Many people want ...
Oct 24, 2017•13 min
John Nemo and I first met in the lobby of the Coeur d'Alene Resort. Immediately, we had a solid connection. I knew I would learn plenty from John, but I did not realize how much I would enjoy spending time with him. John is the author of LinkedIn Riches , but I learned about the value of connection from John before I learned about LinkedIn. Speaking of LinkedIn, check out John's LinkedIn Webinar . John taught me the more we can relate to each other as human beings, the quicker we can begin to kn...
Oct 17, 2017•49 min
Have you ever noticed how most organizations treat every customer the same? Even if the service is good, it is the same for everyone. Treating all customers the same is a missed opportunity. Jeff Noel gives us ideas from Disney so we can begin to deliver excellent service to every customer. -The customer will give you feedback on whether or not you are doing a good job. -Treat every customer like a VIP - Very Individual Person. -Ten seconds of unexpected service will create a moment a customer w...
Oct 10, 2017•11 min
Sometimes it is worthwhile to step away from business talk and just enjoy what we are doing. For this episode, I team up with Bryan Orr to create a story for you to enjoy. No business. No homework. No deep thoughts. Just a good story. Enjoy the Legend of the Spark Ranger.
Oct 04, 2017•16 min
It is common to want to avoid failure. Most people will opt for comfortable and safe rather than put themselves in a position where they might fail. But failure is a shortcut to success. It is not the only shortcut to success, but it is the best shortcut. Here are the four reasons you need to fail more often; You won't believe you can create until you have created. Even if your creation is a flop. You will appreciate success more when it comes if you have experienced a failure. You learn more fr...
Sep 26, 2017•14 min
After a recent trip to Disneyland, I have been thinking about how to delight repeat customers. It is one thing to make sure someone has a great experience the first time they do business with you, but how do you continue to create a great experience for repeat customers? No one delights the way Disney does, so I asked Jeff Noel how to make sure a returning customer still has a great experience. Here are the three points you need to know about creating a great experience for your customers. All o...
Sep 20, 2017•11 min
Mike Kim had a tremendous speaker line up for his Influence and Impact Conference. Sure, I was one of the speakers, but that is not the only reason it was a great line up. Mike was deliberate in bringing in a speaker to cover specific aspects of building a personal brand. Val Brown talked about looking great on camera. Michael Hudson gave insight into being a paid consultant. Jennifer McClure gave us a glimpse of the speaker life and how we can do it. Kary Oberbrunner talked about building a bus...
Sep 12, 2017•14 min
When Mike Conner and Mike Simmons launched their company, Catalyst Sale, they decided to use a podcast as part of their marketing and promotion. In this episode of the Jody Maberry Show, Mike and Mike discuss their business, why they chose to use a podcast, and how a podcast can help with sales. Catalyst Sale website - catalystsale.com Catalyst Sale on Twitter - @catalystsale Catalyst Sale Podcast - Catalyst Sale...
Sep 05, 2017•19 min
Lessons from a day at Disney Land.
Aug 30, 2017•9 min
I spent the day at Disney's California Adventure in Anaheim, CA. Here are the lessons I learned; It is better to experience with other people. I did California Adventure by myself, but just like most things in life, it is better to have other people with you. Look the part. At Disney Land, cast members have uniforms depending on where they work in the park. Uniforms help them look the part of the role they are playing. The way you dress and present yourself should have the same consideration. Be...
Aug 23, 2017•8 min
Not long ago I had the opportunity to interview Dan Tyre. Dan is the Sales Director of Hubspot . Dan was a guest on the Catalyst Sale Podcast , which I host with Mike Simmons and Mike Conner. Mike Simmons and I did an interview with Dan about sales and during the conversation before we recorded, and sometimes during the interview, I noticed how Dan would insert silence into the conversation. Mike Simmons and I did an interview with Dan about sales and during the conversation before we recorded, ...
Aug 16, 2017•7 min
One of my favorite business books is QBQ by John Miller. There are few books that have had such a direct impact on my career. QBQ stands for Question Behind the Question and it focuses on personal accountability. When I apply what John suggest in the book, good things happen. It is that simple. In my park ranger days, I used to give this book to people who worked with me. Their response to the book told me plenty about their personality and work habits. I had the opportunity to ask John Miller h...
Jul 11, 2017•10 min
As a former park ranger, it was a delight when I had the opportunity to have dinner with the Director of the National Park Service. Jon Jarvis, now retired, also took the time to sit with me and discuss parks and leadership One of the questions I asked Director Jarvis was how to have an impact. No matter the work you do, you should be more concerned with having an impact than you are with success. Director Jarvis how you should take the initiative to step up and take on hard issues. Pick an issu...
Jul 04, 2017•9 min
How to READ a solution to any problem R - Recognizee E - Execute A - Assess D - Deliver
Jun 27, 2017•12 min
Recently, I was a coach at Ray Edwards ' Copywriting Academy Live. As a coach, I had the opportunity to get first-hand experience with the questions and concerns people have about their business. In this episode of the Jody Maberry Show, I give you some of the advice I may have given you if you were at Copywriting Academy Live. You will get eight coaching sessions in a single podcast episode. Your story is the only thing that sets you apart. Everyone else is just as scared as you are. Cut out an...
Jun 20, 2017•11 min
