When you're selling, you should always strive to offer your audience the best possible products. One way to do that is to include bonuses that add clear value to your product. In this clip, I break down the bonus package I offered to buyers of The Wholesale Formula, and how to best present bonuses to your customers in order to provide more value for them and make more sales.
I was able to change my life for only $6.88, and you could, too. What was it that changed my life, you ask? It was a timer. In this clip, I explain why having short, accomplishable, and repeatable deadlines is essential for accomplishing projects, and how adopting those deadlines will make your productivity skyrocket.
Trying to sell based on product value alone can lead to failure. Value can be abstract, while price is concrete. Your customers will look at and focus on numbers. In this video, I’m going to break down how to properly sell using value, not just price, and how to structure your offer so that people will be able to see value in combination with concrete numbers, which will lead to more sales.
At the time of this recording (2022), we are in the middle of an economic recession. While a recession can be scary, it doesn’t have to be. Many people and businesses thrive during down times. Markets are always changing. They are either in expansion, contraction or equilibrium. In this video, I will tell you 7 things you MUST do to win during a recession, and how to not only survive a recession, but come out thriving.
Does NO always mean NO? Not necessarily. If you want to improve in sales, persuasion or in general, you’ll have to learn to overcome NOs. But first, you have to understand what NO really means. In this video, I break down the various contexts of the word "no" as it applies to sales, coaching and life. And how by asking the right questions, you can uncover what the actual objection is and help move people from NO to YES.
If you find that your potential customers aren't buying, it could be because a deep-rooted fear is stopping them. This means that you have to understand why they're so scared to buy from you, and sell with their perspective in mind. In this clip, I break down my strategy for changing customers' reality to put them in a better state to buy.
If you've ever sold something, you've probably heard some version of "I can't do it." This is the single biggest customer objection that I've encountered, and I've heard it all too often. It can be the ultimate sign that your customer has checked out of your sales pitch and is giving up on your product. But did you know that there's still a way to close that sale? In this clip, I break down the root of customer objections, and how it just might be the key to understanding customers and getting t...
If you face customer objections, don't view it as a lost cause; it's an opportunity to find out what they need to hear. In this clip, I break down different strategies that will frame your products in a different light for your customers, and get them to say "Yes" and buy instead of saying "No."
People always say you should learn from your failures (and you should!), but do you learn from your successes? In this clip, I break down how to build on your successes, how doing that has helped me succeed, and why you should be playing the long game instead of focusing on individual wins.
Many people ignore a certain percentage of their audience, but that percentage can actually provide the most useful information. In this video, I cover how potential customers can give you clues that you can use to improve your business, and why you shouldn't be afraid to ask them why they aren't buying.
If you don't understand this about your customers, then you might as well spin a wheel to see if you'll sell or not. I sell based off of the 10-80-10 theory, which helps me better understand my customers' decisions and why they do what they do. I also sell based off of the understanding that customers need to know the desired outcome of a sales pitch, webinar, or product in order to feel comfortable. In this video, I lay this framework out for you, so you can start empowering your customers and ...
I made most of my money by understanding the root of why people buy products. I've found that people primarily buy time and money, which is why I adapted my strategy around that and had so much rapid success. In this episode, I dive into the sales strategies I've used over the years, why they were so effective, and how they can make you tons of money, fast.
Do you ever feel overwhelmed by too much information? Whether it's in a meeting, a crowded room, or even just scrolling through social media, our brains can easily become overloaded with stimuli. In this episode, I explore the mental patterns our brains use to handle that stimuli, and how you can (ethically!) use those patterns to communicate more effectively and persuade more customers to buy.
My highest-converting webinar happened because of a mistake! I like to experiment with concepts in business to see what works and what doesn’t. But this mistake led me to discover something that has since made me millions of dollars. Does how you present the price in an offer lead matter? Does the price matter at all? In this video, I discuss the importance of price, how to present it and what makes people actually BUY. I also cover why the words you use matter, how to position your sales pitch ...
I don't believe in the saying "Work smarter, not harder." In fact, I'm a firm believer that you should work smarter AND harder... at least, until you secure the #1 spot in your industry. In this episode, I break down how I used strategy and pattern recognition to work smarter than my competition while also working harder than them, and why doing that can result in you no longer having to work hard at all.
What is the most important question you can ask? This question can be used anywhere, but is particularly effective in sales, coaching, and consulting. I have made millions of dollars using this question. In this video, I break down what the question is, how to use it, why it’s important to ask, and how it can break apart limiting belief patterns and help people solve their problems by looking at them from a different angle and getting to the true root of the problem.
You don't understand your customers. If you're not closing sales with them, you may not be speaking their 'language'. In this video, I break down my closing method that gets your customers to trust you, and puts you in a more favorable position to close.
What's my secret to driving customer traffic? I don't. In this episode, I share the secret method that gets other people to direct traffic to you, and allows you to form mutually-beneficial business relationships.
We've all looked at someone and wondered how they can get so much done in such a short span of time. In this episode, I show you how to get laser-focused on something, and explain why it begins before you even start on the task itself.
Your goal when dealing with customers is to empower them to the point where they feel like they're robbing you. In this episode, I talk about why you should let your customers think they're taking advantage of you, and how focusing on your toughest customers can help you succeed with all of them.
We all know Larry King as the king of interviewing others. Don't you wish you could do what he does? In this episode, I break down my experience working with Larry King, his interview patterns and strategies, and how learning them can benefit your business.
You probably want to be the best, but do you truly believe that you can be? In this episode, I show you how I became the best in my field, and break down 7 tips that can help you become the best and win at almost everything.
If you had 30 days to make $50,000, what would you do? In this episode, I break down this hypothetical question, what my strategy would be, and the #1 business skill you should focus on that could help you make $50k fast.
If you own a business, there are going to be people trying to tell you the 'right' way to manage it. Ultimately, that decision is yours alone. In this episode, I break down why you should set rules for how you do business, and why sticking to them no matter what will help you in the long run.
A lot of webinars rely on a bait-and-switch method, which does work... but only for a short period of time. In this video, I break down a strategy that will give you long-term success with customers—honesty.
This may or may not come as a surprise to you... but you're approaching money all wrong. In this episode, I break down why most people are bad with money, why you shouldn't judge yourself too harshly for it, and how to fix it.
Some people think an ADHD diagnosis is a wholly negative thing. I myself have ADHD, and I've been able to adapt to it over time to the point where it actually benefits me. In this episode, I break down some ways to minimize ADHD's downsides, and how properly harnessing your ADHD can make your life and your business more productive and successful.
I know what you're thinking: "Give stuff away to make money? You're insane, Jason!" But if you do it right, this strategy can be massively beneficial! In this episode, I break down how to tailor your advertising to your audience, offer them support, and provide them with valuable content for free—and how doing all of that will make you more money.
If you flip a coin and it lands on heads 20 times in a row, the odds of it landing on heads the 21st time are still 50-50. So why do we feel differently? In this episode, I talk about three different framing effects, and how you can use them to influence customers' willingness to buy your products and to fulfill your own potential.
It may sound strange, but sometimes in order to get your audience's attention, you just have to do what your competition isn't doing. In this episode, I talk about why you want to stand out when it comes to marketing, and what that has to do with my favorite fictional detectives.
