Why Value Doesn’t Always Beat Price
Dec 31, 2022•5 min
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Episode description
Trying to sell based on product value alone can lead to failure. Value can be abstract, while price is concrete. Your customers will look at and focus on numbers.
In this video, I’m going to break down how to properly sell using value, not just price, and how to structure your offer so that people will be able to see value in combination with concrete numbers, which will lead to more sales.
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