If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior. And if you're new around the block, I NEED to break it to you: I'm a psychology freak. Here’s the thing…understanding human behavior can totally transform your business strategies! That’s why in today’s Shortie Episode, I’m dipping my toe into the fascinating world of neuromarketing strategies. By the time you're done listening, you’ll have a clear understanding of how to influence client a...
Sep 10, 2024•8 min
Be honest: Have you ever gotten business advice that sounded, well, like this… To get ahead of 99% of business owners, you must: …”ABC: Always be closing.” …”Eat your competition for breakfast, lunch, and dinner.” … ”Never take no for an answer.” I’m not saying the advice is wrong or even bad, but there are better and more enjoyable ways to get ahead (and stay ahead) in business. Spoiler alert: They have nothing to do with aggressive tactics or relentless hustle. Instead, in this episode, I’m sh...
Sep 05, 2024•50 min
“...well, it's just that your level of confidence...” Woah. I had to pause when my podcast mentor casually said these words on our call. And to be honest: they struck me deeply. Those words made me realize that while I often feel unsure, the version of me you see on the podcast or a stage is the amplified version of me—confident, outgoing, and unafraid. But in everyday life? It’s another story. What I’ve learned is that confidence is not the absence of fear but the decision to face it. True conf...
Sep 03, 2024•25 min
I created my first course in 2016, and hand-to-heaven, it changed my life. But lemme tell you this: there were plenty of questions I wish I knew the answers to before I created the actual content. How should I price it? How can I ensure a good completion rate? How should I distribute it? I want you to feel fully equipped and confident through every step of creating your digital offer. This is exactly why, in this episode, I'm taking you step-by-step through the (unsexy, yet necessary!) conceptio...
Aug 29, 2024•14 min
I’m not ONLY taking you behind-the-scenes in this episode… I’m bringing you inside of my brain. Lemme preface by saying this: I know how I think is different. And because of this, the way I see opportunities and investments helps me maximize my experience and find the hidden potential in every situation. I want to share my thought process with you because when you learn how other people think, you unlock new perspectives, gain insights you never considered, and find breakthrough moments that can...
Aug 27, 2024•37 min
Do you remember the “Share a Coke” campaign? It was iconic. (And yet, so simple?!) I mean, they put names on a can and boosted their sales by 2 Billion in just one summer. The lesson? Personalization works. Creativity works. Simple works. And this right here is exactly why, in this episode, you’ll learn innovative marketing strategies and key tips and ideas for creating effective guerrilla marketing campaigns that work. Click play to hear all of this and… (00:00:00) Discusses the importance of t...
Aug 22, 2024•20 min
Real talk: a strong personal brand can act as a protective moat for your business. Apple? Stronger because of the Steve Jobs brand. Tesla? Better known because of Elon Musk. Spanx? Iconic because of Sara Blakely. Yes. It’s that important. But here’s the deal: even high-achieving entrepreneurs struggle with impostor syndrome. In fact, it can be even more intense. As you gain visibility and achieve success, you might doubt whether you truly earned it, worry that others might see you as just lucky,...
Aug 20, 2024•35 min
If you’re in the thick of building, scaling, your pivoting your business or your career: LISTEN UP! (Yes, in all caps!) This episode is for you. Today’s guest is sharing a blueprint on how to grow, pivot, and scale successfully (even if you’re literally starting from scratch.) Nancy Twine is the founder of the natural haircare company Briogeo . She’s also an entrepreneur, investor, and advisor. She made a courageous pivot from a high-powered career on Wall Street to launching a successful beauty...
Aug 15, 2024•44 min
If you’re a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs, you must click >> HERE << to be added to the waitlist for my upcoming mastermind. You'll be first to hear when we open applications. ************ She started off buying my $12 digital downloads ten years ago, then she became a member of Social Curator, and last year she invested in my Mastermind...
Aug 14, 2024•34 min
Your team is mostly made up of two kinds of people: donkeys and unicorns. Lemme explain: Unicorns are high-achievers who can create and manage systems independently, while donkeys are reliable executors of the tasks within the systems (both are important to your organization). Most teams consist primarily of donkeys, and you know what? That's perfectly okay. The key is to build airtight systems and processes that allow everyone to excel. In this episode, you’ll learn how to tell the difference b...
Aug 13, 2024•25 min
Ever wondered what it takes to truly achieve greatness in your industry? Spoiler alert: it all starts with ONE IDEA. Today, I'm thrilled to bring back Will Guidara , a visionary whose journey to the top is rooted in the concept of " unreasonable hospitality ." What blew my mind was how such a profound concept was birthed through the power of collaboration. Will's story confirmed my passion for fostering a culture of feedback and growth. In this episode, you'll learn exactly how Will empowers his...
Aug 08, 2024•10 min
Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success. And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level. But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community! Michelle Cordeiro Grant went from founding (and exiting) the lingerie bra...
Aug 06, 2024•56 min
Can you think of one (yes, just one) business decision you’ve been avoiding? Hiring a team member? Rebranding your business? Raising your prices? Well, what if you took the expectation of the outcome away and just let making the decision be the win? Because here’s the deal: Making a decision, any decision, is a sign of progress, growth, and self-trust. It means you’re taking action and moving forward, rather than staying stuck in indecision. And once I learned how to trust myself to make decisio...
Aug 01, 2024•29 min
Have you ever wondered how extremely successful business owners develop and evolve their product suite? Well, you’re in luck, in a recent exclusive keynote session from the Increase Your Visibility Intensive, Julie Solomon , Visibility, Brand Strategy, and Brand Deal Coach so graciously shares how she did exactly that. And the best part? She not only shares how she created her product suite, but also how she strategically refined, priced, and sold each offering to align perfectly with her target...
Jul 30, 2024•15 min
Real talk: Influencer marketing is here to stay, there’s no doubt about it. But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?) That's just one of the many (MANY!) reasons I invited Dan Fleyshman , the youngest founder of a publicly traded company and a mastermind in the entrepreneurial world, as a guest on the show. In our conversation, Dan methodically walks us through his diverse portf...
Jul 25, 2024•52 min
I’ve always said that if I’m the dumbest, poorest, and least experienced person in the room then it’s the right room for me. Well…honey, in Gary Vaynerchuk’s Growth Accelerator Program (Vyve), I was in the perfect room. From watching Gary’s team and Chief of Staff facilitate the entire event to the hearing Gary’s state of the union talking about marketing, the experience was nothing short of transformative. And please believe: I’m sharing it all with YOU. In this episode, you’ll get a front row ...
Jul 23, 2024•40 min
"You have a choice. You can either get bitter or you can get better. It's up to you." These are the words that became a catalyst for her personal and professional transformation. When Cassandra Worthy , Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated, everything… well , changed. But when she reached out to a mentor, her words changed everything. Cassandra decided to turn her feelings into an oppo...
Jul 17, 2024•53 min
There is one content component that can (quite literally) make or break your searchability and discoverability: your titles . Titles are almost always the first impression your audience has of your content. And a well-crafted title can capture attention, entice curiosity, and drive engagement. (Yes, and amen!) The problem is titles often get little to no intentional thought. And without a proper framework to create them, your content doesn’t get the attention it SO much deserves. This is exactly...
Jul 16, 2024•25 min
What are you obsessed with right now? For 90% of things in life, being obsessed with someone or something is not a good idea. But then, as it usually happens… the remaining 10% doesn’t apply to business. Or at least it hasn’t been true for my own business journey. In this episode, I’m walking you through my very own framework (one I use often!) to turn obsessions into success. Every person has their own story, but in my experience, being disciplined, focused, and resourceful, is a byproduct of p...
Jul 11, 2024•42 min
Lemme deal it to you straight: I had so much resistance to taking on a leadership role in my own business. I know, I know, but you see, I grew up watching my dad get ridiculed in his transition to leadership and I knew dang well I didn’t wanna put myself in that same position. But when I finally decided to step up in leadership, I worked on developing my Emotional Intelligence. As a beautiful byproduct came increased talent retention and mental health in the team. (Hallelujah, right?) In this ep...
Jul 10, 2024•25 min
Hot take: The best investment you can make for your business is choosing to train your mind. I spent years eye-rolling this truth and then tried it - and I can’t even begin to explain the game-changer it’s been for me as a business owner. What exactly does “training your mind” look like? Don’t worry - I’m not gonna leave you hanging. In this episode, I explain the four cognitive biases that affect business owners AND how to shift each of them so you can get the success you deserve. Click play to...
Jul 09, 2024•18 min
Can you believe we’re halfway through 2024? (I’ll pause to let that sink in.) This is a moment to reflect on what’s worked so far and where adjustments may need to be made. I know I might sound a little crazy, but I believe reflection has the power to reshape your perspective and reignite your motivation…and that's EXACTLY what we’re going to do today. In this episode, I’m “bringing back” some powerful insights from two of the most popular guests we’ve had on the Jasmine Star Show this year: Sah...
Jul 04, 2024•14 min
Real talk: Do you ever feel like you’re climbing “Cringe Mountain”? You know, that overwhelming sensation when you’re pushing past your comfort zone, showing up online, and suddenly, it feels like you're under a microscope, with every move scrutinized? If you’re nodding your head in agreement, lean in and hear this… GOOOOOD. This means you’re almost to the peak of the mountain. And lemme tell you, honey, that slope down is much kinder than the ride up. How do I know? I’ve been there. We all have...
Jul 03, 2024•52 min
I’m fully convinced that the foundation for long-term success in business is not built through flashy tactics and quick wins. Years of success have taught me that big wins are built over time: brick by brick by brick. In this episode, I’m sharing the “brick building” actions I’ve taken in Q2 of 2024 to set up a strong foundation for future growth. Will all of them work in my favor? I don’t know. But I’m getting vulnerable and sharing them with you in real time so you can see what building a busi...
Jul 02, 2024•37 min
Have you ever wondered why some products fly off the shelves while others gather dust? Or why some services sell out in minutes and some…well, just don’t seem to move? What's the secret that makes customers say "I need this right NOW!" and reach for their wallets? Enter: The FBI Method. (Don’t worry, it has nothing to do with law enforcement. 😉) What the heck is the FBI Method, you ask? I got you. In this episode, I’m peeling back the curtain on the art of selling by sharing this psychology-bas...
Jun 27, 2024•6 min
As a child, he watched his mom wake up at 3:00 AM for her job at Costco… …and by his early 20s he became a self-made millionaire. WOW. So, what’s the tea? What happened in between those two periods of time? I got you. Think of this episode as the perfect blend of personal stories, business strategies, and insights into creating diverse and successful marketing strategies. Enter Blake Rocha , a young entrepreneur who accumulated 18 Airbnbs, educates in the short-term rental industry, and purchase...
Jun 26, 2024•50 min
Business Observation: Sometimes the best leaders had zero intention to become a leader. Lemme explain—better yet—lemme give you an example… When Jackie Robinson joined the Brooklyn Dodgers in 1947, he never set out to become a leader. However, his courage and resilience in breaking the color barrier in baseball made him an iconic figure and a symbol of the Civil Rights Movement showcasing how impactful leadership can emerge from unexpected places and circumstances. Now, courage and resilience ar...
Jun 25, 2024•24 min
“Oprah loves your cupcakes.” Imagine hearing THAT on the other end of the line… Candace Nelson , one of the incredible guests that Amy Porterfield curated as a guest for our co-hosting series, received this exact call from Oprah’s producer at Harpo Studios. Shortly after that call, Sprinkles became a worldwide brand with only one little (and new) location in Beverly Hills. But, she’s done many more iconic things—beyond the baked goods—Candace is a business mentor for women and a New York Times B...
Jun 20, 2024•41 min
Have you ever heard a presentation (or speech) that made you feel like you were listening to your favorite throwback—simply because your head was continuously nodding in agreement? If so, I’m gonna guess you felt yourself immersed in the stories the speaker was telling. And guess what? That wasn’t by accident. In this short-n-sweet episode, I’m going to teach you how to do exactly THAT. Get ready to learn the secrets behind crafting a speech that captivates, resonates, and leaves your audience n...
Jun 19, 2024•15 min
Have you ever wondered what made Starbucks such a cultural phenomenon? Hot take: it’s not the coffee. It actually has more to do with their atmosphere… why, you ask? Well, their comfy chairs, spacious layouts, and free Wi-Fi create a warm and inviting ambiance – a "third place” to be exact (what their customers TRULY wanted)… A place to go beyond work and home to relax, socialize, or catch up on emails outside of their typical locations. By tapping into this "why" behind customer behavior, Starb...
Jun 18, 2024•20 min
