“Do you come from an immigrant family?” When my English Professor asked me this while critiquing my first college paper… I was shook. I’ve thought about this for years, decades, in fact. But in retrospect, it was a hidden blessing. It led me to discover passions I might have otherwise overlooked. (Ahem, like business!) Most importantly, it led me here, recording this episode for you. So, let me ask you. Have you ever caught yourself overthinking situations in your business? Inspired by wisdom fr...
Jun 13, 2024•20 min
Can you imagine being named the BEST in the globe at what you do? Well, That's exactly what happened to Will Guidara , the former co-owner of 11 Madison Park, and Amy Porterfield , my resident cohost, and I had the pleasure and honor to interview him. When I tell you he did NOT disappoint, y’all, Will graciously shared his philosophy of "unreasonable hospitality" and how it propelled the restaurant to be named the best in the world with us. Now you might be thinking, “Jasmine, sounds great but I...
Jun 12, 2024•53 min
You know who knew a thing or two about defying norms? Coco Chanel. In the 20th century in France, women wore corsets and frilly dresses (basically only clothes that were appealing to men.) So, what’d she do? She started designing clothes that were simple, sleek, and stylish with clean lines and timeless elegance. And let me tell you, the whole world took notice but she didn’t stop there… She went on to break even more rules. She chopped off her hair into a short bob, which was unheard of at the ...
Jun 11, 2024•33 min
You’ve heard me talking about “getting in the room”, right? Well, I gave some advice to a friend recently when she shared her challenge of finding a room that was the right fit for her. And I wanna share it with YOU, too… …“Pick a room, any room… Will it be the best room? Will it be the right room? Most likely not, but it's a muscle you build.” I get it. Trust me, I do. It seems counterproductive joining a room without being sure it isn’t a fit. But what if you got so good at making the wrong ro...
Jun 06, 2024•22 min
Have you ever wondered what go-to-market strategies smaller businesses use to compete with the BIG players? (like the coca colas of the world?) Because I have… In fact, that’s just one of the many, MANY reasons Amy Porterfield and I couldn’t wait to have this conversation with Fawn Weaver, CEO of Uncle Nearest Whiskey. Because when I say Fawn has given these bigger-name distilleries a run for their money… boy, just wait ‘til you listen. But that’s not all. In this episode, you’ll learn strategie...
Jun 05, 2024•1 hr 1 min
My mentor, Susan Sierota , introduced me to a concept that took me a hot minute to grasp…. But once it clicked, I knew I had to share it with y’all. She said, “Being a CEO requires thriving in the ambiguity of paradoxes and opposites.” If you’re wondering what the heck that means, you’re not alone. You’ll learn everything you need to know in this episode.** But one thing this mindset shift taught me is that the path to true profitability is about aligning with our purpose, not just the revenue. ...
Jun 04, 2024•25 min
Maybe you’ve asked yourself this question… …“What is THIS all for?” It's a question that digs at the heart of purpose, pushing you to consider the true meaning behind the endless amount of work. And to this day, I wonder if my grandmother asked herself this question. She moved to East LA to work in a sweatshop, taking three buses to work after dropping off her three kids at school, one with special needs—getting home with just enough time to put dinner on the table and send the kids to bed. Mayb...
May 30, 2024•10 min
Hear me out: What if you set the bar higher than you could ever imagine… What if you allowed yourself to dream so big that it terrified you simply because you knew you’d have to let go of the things (strategies, offers, businesses) that are currently working, to get there? This is what it means to “10x” your goals and when Dr. Benjamin Hardy explained how to do this and why it’s easier than just “2xing” them—my mind was blown. Perhaps one of my favorite moments of the episode was when he said, "...
May 29, 2024•1 hr 3 min
"Will this matter in 10 minutes, 10 months, or 10 years?" Asking myself this simple question has been a game-changer for me and I’ll tell you why… If it doesn’t matter in 10 months or 10 years, I simply don’t care. I don’t care about the reality show everyone’s talking about. I don’t care where we eat dinner. Basically, I’ve trained myself to not care about instant gratification or moments of temporary excitement. This is ONE of the five strategies that can get you out of analysis paralysis (whi...
May 28, 2024•28 min
Unrehearsed, unrefined, and completely from my heart… THIS is exactly what you can expect during the next six minutes together. You see, I love (like really love) researching, writing, preparing, and creating content for you. But this episode is different, it wasn’t done for the sake of creating content. This is actually a segment of a Q&A inside of Your Biggest Launch Ever . I was asked, “Do you ever get embarrassed creating content in public?” And in short: I do… (just ask my ex-neighbor w...
May 23, 2024•7 min
Real talk: Are you willing to get your hands dirty with the gritty, often overlooked tasks that lay the groundwork for your future? My resident co-host Amy Porterfield , our guest Gary Vaynerchuk , and I had a conversation about how important this mindset shift really is to become the person you need to be (so you can have the things you want to have and do the things you want to do.) But that’s not all… In this episode, you’ll learn the importance of authenticity in content creation, personal b...
May 20, 2024•51 min
Have you ever had something, someone, or even just a conversation light a FIRE in you? It's as if every atom in your being is telling you, ‘Hey, there’s something bigger than you that you’re supposed to be a part of now—mmmkay?’ Well, as an entrepreneur, the purpose and determination that feeling can bring is pure magic. So, if you're ready to be part of a conversation that's all about growth, strategy, and the beautiful dance between purpose and profit, then you simply can't miss this episode w...
May 16, 2024•27 min
"What if this doesn't work out?" That one lingering question that drives just about every entrepreneur crazy (like a fly at a barbeque). But what if—instead of letting it buzz around our heads—we reframed our mindset to see it as an opportunity for growth? “OK. Sounds great, Jasmine. But how?” I’m so glad you asked… In this episode, Lewis Howes shares strategies for overcoming fear and self-doubt. But that’s not all, you’ll also learn how to reframe your mindset by focusing on potential success ...
May 15, 2024•8 min
Real talk: there is nothing I want more (not even a lifetime supply of tacos y tapatio) than to see you build the business you so truly deserve. That's exactly why, in this episode, I’m answering questions from business owners just like you to help you reach that next level. From validating business offers through beta testing, to sharing strategies for building an email list with a personal touch, I've got you covered. Click play to hear all of this and… (00:01:13) What I personally recommend d...
May 14, 2024•39 min
If there was one discussion that could transform the way you view criticism and critiques, this is it. Because here’s the deal: feedback is a GIFT. It's a chance to learn, grow, and become the best version of yourself and create the best possible business. Yes. It might be uncomfortable at times. But not nearly as uncomfortable as wasting time, energy, and money doing things that don’t work or could’ve been done better/faster/smarter. This is exactly why, in this episode, you’ll hear strategies ...
May 09, 2024•10 min
Have you ever heard of the “Million Dollar Tool” ? It only costs about $2.25, but it saves chain restaurants over a million dollars in product a year. Can you guess what it is? It’s a rubber spatula. Just scraping out that little bit of dressing, sauce, or whatever from one pan to transfer it into the new pan (instead of the trash) saves them SO MUCH MONEY every single year. So, why am I telling you this? This is a testament that being more resourceful in business (almost always) leads to being ...
May 07, 2024•36 min
Wanna know what really holds entrepreneurs back? … it’s not lack of funds. … it’s not lack of time. … it’s not lack of influence. It’s the story they’re telling themselves around these perceived “limitations”.** But the good, no GREAT, news: You can tweak, change, and rewrite the story however many times you need to. In fact, in this episode, Megan Hyatt Miller, the CEO of Full Focus , shares exactly how to rewrite and believe your new story. (Because let’s be real: if you don’t believe your new...
May 02, 2024•13 min
I have four words for you… GET. IN. THE. ROOM. Doors locked? Go through a window. No windows? Climb to the roof and go through the vents. And once you do get in the room (because if you want to bad enough, you will), remember: you belong there just as much as anyone else does. This is just one of the many, MANY mindset shifts I’ve made over the past couple of decades. And in this episode, you’ll learn my top five mindset shifts that have transformed my business. Click play to hear all of this an...
Apr 30, 2024•47 min
Ever wonder what it's like to build a team that's as passionate about growth as you are? These are the kind of people who don't just clock in for a paycheck; they're invested in the journey and ready to make a difference. Lemme tell ya, those team members are out there. It just might take some extra effort to find them. In this episode, Leila opens up about the process of hiring, building, and leading such a passionate team, especially when faced with challenges. Click play to hear all of this a...
Apr 25, 2024•12 min
Tell me if you can relate to this… When I get obsessed with something, I start to see a new level of results. But I have to fully immerse myself into that ONE thing and give it my all. You see, being obsessed helps you narrow down your focus and allows you to dedicate more mental energy (and time) to make quicker progress. In this episode I’m spilling the tea on my latest obsession, what I’ve learned and realized in quarter one, and the most creative way I’ve ever pitched myself to be on a podca...
Apr 23, 2024•38 min
Can I be real with you for a moment? I mean, you listen to the podcast so I already know you’re a real one. OK, here I go: I'd rather have someone disappointed, upset, or disliking me for being 100% true to myself, than being a mere carbon copy of who they think I should be. And that’s a special kind of peace that I wish for you, too. In this episode that originally aired on the "I Dare You" podcast with Darrin Johnson , I spill the tea on how I was able to adopt this mindset. You’ll also get a ...
Apr 18, 2024•47 min
When it comes to building a *GREAT* team, let’s just say there are some lessons that I learned the not-so-easy way. But that’s ok… because now I’m able to share them with you. (worth it!) Some lessons were as simple and light as implementing mental health days (and scheduling them strategically.) Others, well, let's just say they stung a bit. In this episode, you’ll learn the exact strategies my team and I use to create a more productive, feedback-driven, and mentally healthy team culture. (Psst...
Apr 16, 2024•33 min
STOP: you’ll need to prepare your hearts for this one… You’re about to experience an inside look with some of the most brilliant minds discussing business, entrepreneurship, and development. How brilliant you ask? Well… Jocelyn Moore: Jay Rockefeller, (the U.S senator) pulled up a seat at the table for her, literally . Chelsea Grayson: American Apparel and True Religion recruited her to be their CEO, and she made them profitable again. Susan Sierota: built and sold a billion-dollar business, and...
Apr 11, 2024•56 min
Have you ever wondered how struggling companies turned things around to be successful again? I know I sure have. I always wonder what the bottleneck was… Was it the leadership? The products? The operations? The experience? This is why I was THRILLED to bring on Chelsea Grayson to hear all about her experiences doing this exact thing! Chelsea was sought after and brought in as the CEO of True Religion and American Apparel to make them profitable again. Think: bar rescue, but for renowned retail c...
Apr 10, 2024•54 min
Ever heard of Satya Nadella, the CEO of Microsoft? Well, let’s just say that back in 2014, Microsoft was well, struggling hard. Their market shares were down, they had a not-so-stellar team culture, and they simply just lacked innovation overall compared to their competitors. When Nadella took over, he knew things had to change. And, so you know what he did? He started with himself, focusing on empathy and humility. He listened to his team and customers and made sure everyone had exactly what th...
Apr 09, 2024•25 min
¡Es mi cumpleaños, y’all! I think it’s safe to say that the past 12 months have been a potent cocktail of necessary uncomfortability, massive growth, and beautiful challenges. (shaken not stirred) And as I blow out the candles on yet another year, I'm filled with hope, determination, and a deep sense of purpose for the year ahead. But instead of the usual birthday wishes for myself, this episode is all about YOU! In this episode, you'll hear my very transparent and specific goals for the next 12...
Apr 06, 2024•54 min
Ever wondered what it's like to sit on a board? Or, better yet, where to even begin when you're interested in serving on one? Well, wonder no more because Jocelyn Moore is here to share her own personal insights when it comes to all things boards. Jocelyn is a Startup Advisor, and C-Suite Strategist, and check it… she left a role in the U.S. Senate for an unexpected (and pretty-freaking-phenomenal) opportunity with NFL executives. In this episode, you’ll get insider tips on how to secure a board...
Apr 04, 2024•46 min
I generated an additional $555,000 in revenue with the advice she gave me for free. That’s when I knew I needed her in my sphere. And her mentorship has been, dare I say, life-changing . Everything from helping me empower my team to run the operations to handling (many) business curve balls. In this episode, you’ll learn how to handle tough situations in entrepreneurship, get more by doing less, and build confidence in yourself as a leader. Click play to hear all of this and… (00:00:15) The back...
Apr 03, 2024•49 min
If I’m being honest: I’ve reinvented myself more times than I can count…. and I’m certain I’m not done, yet. You see, every pivot, shift, and transformation led me to this very spot, here with you today. And what I’ve learned about the reinvention process is this: if you find yourself constantly feeling disconnected or thinking about the “next thing” you want to pursue, it's a sign that your current path may not be serving you as it should. Unsure where to even begin the process? Well, my friend...
Apr 02, 2024•27 min
She was denied a business loan again, and again, and again. Until she got her grandma to loan her some cash and she started her digital advertising business right at her kitchen table. Long story short: Kim Perell is now a best-selling author, CEO, and a VERY prominent angel investor. Y’all she sold her last company for $235 million And she does it all with… no, not one… but TWO sets of twins. In this episode, you’ll learn what criteria investors are looking for in companies and founders, the th...
Mar 28, 2024•1 hr
