You won’t believe this… The CEO of Google said that AI is fundamentally more important than fire and electricity. (Excuse me, come again…?) As a SaaS (Software as a Service) Founder who even has an AI feature as part of my service, I learned so much during this conversation with Chris Winfield and Jen Gottlieb. Whether you’re brand new to AI, logged into ChatGPT a few times, or use it in your everyday work — this episode is for you. In this episode, you’ll learn practical tips on utilizing AI to...
Mar 27, 2024•55 min
Did you know that a big (BIG!) chunk of sales actually comes from existing customers? How big? Well, I’m so glad you asked. Think of it this way: research shows that, while most businesses make sales to anywhere between 5-20% of NEW customers, they close deals with 60-70% of EXISTING customers. This means your likelihood of making a sale is doubled when targeting existing customers compared to acquiring new ones. This is why your Customer Lifetime Value is so important to figure out and I’m lite...
Mar 26, 2024•29 min
What if you treated your life like a puzzle? Allow me to explain: when you approach a puzzle, you typically start by identifying the corners or edges. Once you have your corners in place, you begin filling in the pieces, one by one. Each piece represents a small step or task that contributes to the larger picture. Well, in life, progress is made by breaking down big goals into manageable tasks and tackling them one at a time. By focusing on completing one piece at a time (and not the whole pictu...
Mar 21, 2024•57 min
Wanna know the most important move you’ll ever (EVER!) make in business? … The first move. … And then it’s the next move. … And then it’s the one after that. Here’s the thing: I know ( I know, I know ) that making business moves before you feel ready FEELS very counterintuitive… and that’s why few people do it. But it’s necessary. And one of my favorite examples of this is Jason Phillips , CEO and founder of the Nutritional Coaching Institute . When he started his business, he didn't wait for th...
Mar 20, 2024•56 min
Have you ever been captivated by a pitch? Like, you couldn’t look away even if you wanted to? And I’m sure while keeping your attention the presenter just effortlessly wove in and out of a narrative making you forget you were even being pitched to. Well, I hate to spoil the enchantment for you, but it’s not effortless. The preparation, the storytelling, the follow-up: It’s all VERY strategic. So, ready to learn how to create a pitch that converts (or just helps you get your way in life?) Ahhh, I...
Mar 19, 2024•32 min
Be honest: have you ever felt so closely tied to something… … and then it was just, well, gone? poof If so, then you know it can feel like your identity is being stripped away from you, forcing you to start over...again. This is what I’ve learned: if something is being taken away from you, it’s because it’s time for you to let go for something bigger (and more aligned with your future). It’s hard to leave situations (willingly) when they’re comfortable, familiar, and certain—so, sometimes you ar...
Mar 14, 2024•40 min
Have you ever wondered how to get into “those” rooms? Become friends with “those” people? Find “those” opportunities? Here’s how: build the room. These types of connections are rarely formed serendipitously. They come from taking intentional ACTION. My brilliant/kind/incredible friend, Jen Gottlieb (The Connection Queen) says it best. She says, “You’re one connection away from getting what you want.” (Phew. Write that on a Post-it and stick it on your mirror. Eh?) In this episode, you’ll learn J...
Mar 13, 2024•26 min
Do y’all remember when Michael Jordan quit basketball? (Hi, am I showing my age?) Anyway, I’ll never forget that October day in ‘93 (mainly because my dad’s jaw looked like it was glued to the floor). And, it wasn’t just my dad. It was, well… the whole world. Long story short: Michael Jordan returned to basketball, and when he did - boy, he led his team to not one, but THREE consecutive championships. Why am I telling you this? Because if one of the most legendary people in the world, like Micha...
Mar 12, 2024•29 min
Picture this… You’re having lunch with Oprah at her house (yes, you read that right!) and when you leave, you hug each other, and she gives you her phone number, encouraging you to call her sometime… But you don’t. Why on God’s green earth not , you ask? Because you don’t feel worthy enough to be Oprah’s friend and colleague. (Y’all I couldn’t make this scenario up if I tried…) This is exactly what happened to my dear friend Jamie Kern Lima , co-founder of IT Cosmetics (which she sold to L'Oréal...
Mar 07, 2024•27 min
You might know this about me by now, but I believe the best way to learn in your industry is to learn outside of your industry. This way we aren’t just passing down the same old information again, and again. And when we have experiences that teach us lessons and we apply those lessons in business… Well, then we’re cooking with fire. And for me, one of the most pivotal times in my life was being a law student. And even though I dropped out, I truly (truly!) believe that I wouldn’t be the entrepre...
Mar 05, 2024•37 min
I remember it like it was yesterday… Feeling exhausted. Frustrated. Over-worked. Like a frenzied hamster on its never-ending wheel of doom. There has to be a better way, right? I thought a gazillion times a day. The answer: Precisely. And I’ll share what I've learned with you. (Me? Gatekeep?... NEVER!) In this episode, you’ll learn the exact 4 pillars that I use for my 7-figure launches — and you’ll understand how to implement them, too. So, prepare your hearts because we’re covering everything ...
Mar 01, 2024•1 hr 6 min
Harsh reality: 44% of sales conversations fail due to unhandled objections. This is almost half. Hot dang. But the good news is that objection handling is a skill that is learned, practiced, and refined over time. (Just like anything else in business, eh?) And because I truly (TRULY!) care about you and your business, I’m sharing all of my objection-handling secrets with you. Tea? Consider it spilled…. Because, in this episode, you’ll learn how to handle five of the most common objections busine...
Feb 27, 2024•40 min
Did you know that our brains are literally wired to not only LOVE but to remember stories? Cool, huh? This collective love for stories makes storytelling one of the most POWERFUL content (and let’s be real, sales) strategies. It enables us to get our message across in a way that people want to receive it. And that’s magic. But when you tell the right story to the right people, they’re able to envision themselves in your story… And, well, that’s magic with a sprinkle of fairy dust – topped with u...
Feb 22, 2024•57 min
Have you ever wondered what makes someone choose one product over another? Well, it's not just about the price; it's about the perceived value. And as wild as this may seem, the perceived value is oftentimes associated with a higher price. Take it from someone who was in the luxury wedding photography industry… Some people would ask the price not to make sure they can afford it, but to make sure that very few people can. In this episode, you’ll learn my four-step framework for determining your p...
Feb 20, 2024•55 min
Can I be really real with you for a moment? Podcasting was starting to feel…well, lonely. As much as I love this creative outlet and especially the opportunity to go deeper with you – I was ready to spice things up. So, I started asking myself, how might I have a podcast host without having to change the nature of my show? This single thought led my team and I to the idea of having a temporary co-host. The co-host coordinates and curates the guests and contribute to conversational questions (whi...
Feb 15, 2024•55 min
I call it… “The Serena and Venus Williams Effect” . That feeling we get when we see someone claiming victory. We see the oh-so-prestigious-shiny trophy , but we don’t see what it symbolizes..the cold, dark, and silent work to get it. And lemme tell you, every olympic level athlete has one thing in common… they’ve had WAY more failures than championships and they kept going. And that’s what it takes for us as business owners. If you’ve launched a product or service and you didn’t get the results ...
Feb 13, 2024•26 min
I’ll NEVER forget the way they made me feel… We (JD, my business partner and husband, and I) went to Las Vegas with a 24-hour notice to meet our daughter, Luna, for the very first time. Knowing that this is undisputedly the most important **day of our entire lives, we wanted it to be an incredible experience. But the hotel that we originally booked reeked of decades-worth of cigarette smoke and dust-filled curtains… We simply couldn’t stay there… so we called the Four Seasons. AND THANK GOD WE D...
Feb 12, 2024•24 min
Believe me when I say that I immediately slammed my laptop shut the moment I heard him say $25,000… Several years back, James Wedmore (my now friend and mentor) was about to open cart for one of his masterminds. JD (my husband and business partner) and I were trying to guess the price before he mentioned it. “$5,000?”… “No way, $10,000?”… whatever it was, we knew it wasn’t going to be cheap. So, why did hearing him say that the price was $25,000 make me slam my computer shut? It’s because even c...
Feb 06, 2024•37 min
Quick question: Do you look at your business as a piggy bank or an ATM? Oof. When my kind/smart/generous friend, Brandon Kidd, asked me this question ya girl had to take a pause… During that pause, a cinematic flashback of fancy dinners, upgraded plane tickets, and unnecessary business purchases flew through my mind. It turns out that making business purchases can be a slippery slope to funding your lifestyle, and we NEED to have more conversations around that. This is exactly why I asked Brando...
Feb 01, 2024•1 hr 3 min
Real talk: You might believe that something is possible…but do you believe it’s possible for YOU? If not, it’s time to start. And you can do this by collecting and creating evidence proving to your “inner jury” that you’re capable of achieving whatever you want to accomplish. In fact, this is exactly what Heather Hansen, the incredibly talented and brilliant lawyer/advocate/author, explained so beautifully during our discussion (which I’m so EXCITED to share with you.) In this episode, you’ll le...
Jan 30, 2024•47 min
Have you ever had a conversation that changed your entire life? That’s exactly what happened the day I met Dr. Gabrielle Lyon … After facing health concerns (that seemed to be solution-less) I was ready to give up. I, Jasmine Star, had accepted my suffering… And when I openly shared my newly-accepted fate with Dr. Gabrielle… y’all she wasn’t having it. The words that came out of her mouth were “OH NO, WE ARE HEALING YOU” And, as you can guess, she delivered. If you don’t already know, Dr. Gabrie...
Jan 25, 2024•45 min
Y’all, I was FLOORED. $255,000? In one week? It all started in 2016, I realized my income was limited with photography and I needed to diversify my income… So, I created my first digital offer, “Insta 180” . It was an online store for photography resources like educational PDFs, templates, and short video tutorials. It was something I knew was a definite need in the photography industry. And I’ll tell you what, hand to heaven, that digital offer transformed my entire business, no scratch that, i...
Jan 23, 2024•41 min
There’s something we must do when creating a new offer. Rewire our brains to allow us to think differently. Here’s the deal: our brain wants a sense of security and safety and to do what has worked in the past (which is great for survival, but no bueno in business.) It will talk us out of experimenting with new ideas, testing different strategies, and creating something that isn’t yet proven. Ok, so how do you do this? That’s the question Blessing Richardson , one of our members on the inside of...
Jan 16, 2024•9 min
This is a full-circle moment right here… A podcast host that I listened to religiously (and helped me gain a deeper understanding of fundraising, company evaluation, and investing) is on the show! And lemme tell you - I couldn’t be more THRILLED . Listen y’all, my incredible friend Josh Muccio created a podcast out of sheer BOREDOM . And even though the podcast seemed like a failure at the time, it eventually led to * The Pitch* podcast , which has been downloaded tens of millions of times. (OK,...
Jan 09, 2024•56 min
It hit me out of nowhere like a drive-by bullet… “Selfish, money-driven women like you who adopt are shameful.” And that was just a small part of a lengthy DM I got after sharing my experience of being the only woman in a group of founders at a mastermind event to my stories. (I share the stories and full DM in this episode.) What I didn’t expect was that the very same experience at the mastermind that I was criticized for, prepared me to handle the DM in a way I wouldn’t have before. In this ep...
Jan 02, 2024•24 min
Do you want to learn how to hire, train, and retain high-performing team members? Then trust me when I tell you that you NEED the wisdom Natalie Dawson is dropping in this episode! She reveals the secret sauce to building a dream team that will skyrocket your business to new heights and breaks down exactly how you can align your team members' goals with your business goals in a way that makes everyone win. Listen now for all this and…. [00:01:23] Natalie's background as a co-founder, best-sellin...
Dec 26, 2023•49 min
Lemme tell you: it has been A YEAR. I recently took some time to reflect on the lessons I’ve learned over the past 12 months and, as I did, I noted the mindset shifts that I embraced along the way. These shifts were powerful tools in enabling me to move forward and grow, (regardless of how I FELT in any given moment), and I’m excited to share them with you today. Click play to hear about these mindset shifts and… [00:01:08] An overview of the mindset shifts I learned in 2023 and am taking with m...
Dec 19, 2023•26 min
If you’ve struggled with addiction to work and placing your value in the success of your business, this episode is for you. My amazing co-host, Lori Harder, connected me with the magical, mythical creature that is Chalene Johson. In this episode, we're lucky enough to hear Chalene's candid and fascinating entrepreneurship journey. From flipping cars as a teenager to navigating her husband's gambling addiction AND holding the Guinness world record for most fitness classes taught, Chalene's journe...
Dec 12, 2023•1 hr 1 min
Y’all, I’m getting real honest in this episode/audio diary. That’s right - you’re going to hear six real-time voice memos I recorded during my week as a way of documenting the (many) unexpected “flops” that happen in life and business. I hope it encourages you that these moments are VERY normal. Click play to hear all this and… [00:00:40] Why setbacks and challenges are neither good nor bad. [00:02:23] Why I’m normalizing flops/set-backs in business [00:04:37] Audio Diary entry #1: I share a sit...
Dec 05, 2023•42 min
Are you ready to let go of the thoughts that are no longer serving you and confidently move towards your full potential in business and life? ( yes or yasss? ) Grab your favorite beverage and settle in - the wisdom and insights shared on this episode just might change your life. In this episode, Lori Harder (my resident co-host) and I chat with Kathrin Zenkina, aka The Manifestation Babe, and hear her story of how she went from $25,000 in debt and sleeping on her grandma's couch to building a mu...
Nov 30, 2023•1 hr 3 min
