I might be going out on a limb here… But I’m going to say you’ve evolved since first starting your business. And since evolving, you might have noticed yourself getting pulled back down to who you once were or who people WISH you were. (Because it feels safe and cushy!) But holding yourself back to those previous versions of yourself is playing small which serves… Well, absolutely no one. What DOES serve your people well is playing bigger, living to your fullest potential, and embracing the grow...
Nov 28, 2023•38 min
If you’ve been thinking I’m ready for my next thing, but I don’t know what it is… well, buckle your seatbelts and hang on tight. Brit Driscoll is about to come in HOT with advice and guidance just for you! If you haven’t heard of Brittany Driscoll, you’re in for a treat. She’s a friend of Lori Harder’s (my co-host for this episode) and spent years learning business and marketing as a key leader at Drybar. More recently, she co-founded Squeeze and in this episode she shares how she built it into ...
Nov 23, 2023•54 min
I’m thrilled to share the latest episode of the Jasmine Star Show with you! Not only did I have the pleasure of sitting down with my dear friend and fellow entrepreneur, Lori Harder, I also had the privilege of introducing her as my co-host in a series of upcoming episodes. Over the coming weeks, we’ll be dropping new episodes with several other powerhouse female entrepreneurs that I can’t wait for you to hear. Lori and I first met at a mastermind event hosted by Lewis Howes. Lori, with her kind...
Nov 21, 2023•40 min
“Jasmine, should I start a podcast?” Ahh, a question I’ve gotten countless times since I started The Jasmine Star Show in 2019. And this might come as a surprise (since I’m pro-long-form content) … but the answer isn’t always yes. In fact, depending on your business goals, sometimes it can distract you from your most urgent business needs (meaning it isn’t always the best use of your time/energy/effort.). Now you might be thinking… ‘but how do I know if it’s the right time, and if it is, how do ...
Nov 14, 2023•44 min
Can you imagine Beyoncé wanting to be a part of your marketing campaign? (Yes, THAT Beyoncé!) This actually happened to a client of Denise Lamberstson (aka the “Godmother of Influencer Marketing” and founder of the LMS Agency and Constellation Capital ). But before Denise started her own influencer agency, she was Madonna’s right-hand woman where she learned what made really GREAT partnerships between celebrities and brands. Today, she uses the knowledge she gained to help brands find their drea...
Nov 09, 2023•43 min
I REALLY don't want to share this story… But I think it's important that we normalize failures in business. So, here I go… In October of 2022, the Social Curator team and I hosted a week-long social media challenge…and we shut it down within the first 48-72 hours. We knew very quickly it wasn’t going to work. We’ve hosted very successful challenges in the past, but this time we did things differently ( without testing it…*sigh* ). And as a result, we confused our challenge participants. I was em...
Nov 07, 2023•44 min
She sold the proposal of her book… and then changed the title. She bought a domain… and then decided not to use it. She spent hours creating her book’s outline… and then she scratched it. And it was the absolute BEST use of her time. Sounds crazy? Lemme explain… When Jen Gottlieb , co-founder of Super Connector Media decided she was going to write her book, Be Seen , she took immediate action. She just started. And because she took fast/messy/imperfect/scary action, she was able to improve, get ...
Oct 31, 2023•37 min
Have you ever felt stagnant in your business? Like no matter how much you do/give/teach/share things just… don’t move. And even though this is so common in business, it doesn’t make it any less frustrating. Does it, friend? And before anything else, I want you to know that YOU are not the problem. But there are things you can do to jump over your revenue hurdles - which is why I had to bring Dan Martell (someone who’s mentored me) on the show to share his wisdom and strategies on how to break th...
Oct 26, 2023•44 min
“Serve, serve, serve.” “Serve before you sell.” “Just give value.” Sound familiar? We hear a lot about WHY we need to give value, but when it comes to the HOW - the only thing really taught is to post educational content (totally fine by the way!) But in a world where information is SO easily accessible, you must lean into the other ways to serve your audience as well. Not sure where to start? I got you, friend. In this episode, I’m giving you four specific strategies so you can serve your audie...
Oct 24, 2023•23 min
“Jasmine, they're selling for me…” That’s what my brilliant speaker/author/master community builder of a friend replied when I asked her questions about her ad spend, list-building, and marketing tactics. The answer to her wildly successful business wasn’t more marketing… It was that her community was selling for her. You see, when you make people feel like they are contributors to the community, they take ownership and eventually start to introduce the community to new people. And honestly, I’v...
Oct 17, 2023•50 min
I wasn’t born a determined person… And I definitely wasn’t born a patient person (oldest siblings, stand up.) These are skills I became aware of, practiced, measured, and eventually developed. But some of my favorite skills are the underrated ones… why you ask? You see, the only thing I love more than underrated skills is being underrated. There's something about walking into a room and having people glance at you and then look away to carry on in a different conversation... And then they hear t...
Oct 10, 2023•33 min
Lemme tell you one of the best gifts I’ve gotten this year… The opportunity to rediscover who I am and what kind of business I want to have. And this started because of something my team said… “Let us run the operations”. You see, the business had reached a point where we had a strong team in place, and they generously offered to handle the day-to-day, giving me the freedom to focus on casting the vision for Social Curator and deciding our next moves. After making what felt like a “selfish decis...
Oct 05, 2023•47 min
‘You're not doing enough.’ ‘Couldn’t you have avoided this? I'm sure you could have avoided this.’ ‘Why couldn't you see this coming six months ago?’ I came across these words I journaled last year and cringed. Now that I’m in a place where I’m able to reflect without being so self-critical, I realize that I did do the best I could with what I had and what I knew at the time. The thing is… in business, the unexpected is inevitable. But if I could go back in time, I would have reacted to the unex...
Oct 03, 2023•13 min
Have you ever had one of those big lightbulb moments when creating an offer? One of those moments where the pieces all seem to fall into place and you’re figuring out how a new revenue stream is about to make a big impact for your people? This is exactly what happened on one of my consulting calls with a client when she hashed out the details of her new membership program (including a six-week launch plan!) . And lemme tell you, by the end of the call… we were lit. In this episode, I’m sharing t...
Sep 28, 2023•18 min
Do you ever feel like it's difficult to stand out online? If so, I feel you. The online space can feel…well, crowded. But, I often hear entrepreneurs say the reason they aren’t getting the results they WANT and DESERVE is because of the over-saturation in their industry… And I don’t think that’s the case. So, what is? Business owners don’t know how to identify the deepest needs and desires of their ideal clients - the things their ideal client REALLY wants, but might not even know how to express...
Sep 26, 2023•24 min
Have I told you about the time someone tried to copy Social Curator? I’m talkin’ they were stealing our content, resources, Action Plans, the whole nine-yards… AND I even think they called it something like “Socially Curated.” I felt angry. Disheartened. The team and I had poured so much time, energy, and money into making Social Curator something that was truly magical… and someone was COPYING it?! But I couldn’t let those copycats consume my thoughts and energy. Instead, I had to focus on how ...
Sep 21, 2023•20 min
Is it necessary for me to be in that meeting? Is it necessary that I'm in that Slack channel? Is it necessary I’m cc’d on that email? These are some of the questions I’ve been asking myself lately… but it took me a long time to even know to ask these questions. (Like years and years!) Why? These are questions you learn to ask when you know you’re in the stability phase of a business project. ( More on that phase in this episode! ). You see, I had to learn to ask different types of questions in d...
Sep 19, 2023•22 min
“Jasmine, you need to take a break…” JD (my husband and business partner) said these words to me a few weeks ago. I immediately replied, “No. I need to work more. I need to do more.” (Can you relate?) It was while recording this podcast series with my co-host Marcus Murphy , I realized it wasn’t the work that was keeping me from stepping away, it was the pressure of coming back and people asking what I was going to do/accomplish/create/build next. That’s right, the expectations of returning kept...
Sep 14, 2023•45 min
I’m a little skeptical when someone wants to sell me something. Back in college, I served tables at a steak and rib house and lemme tell you: I could rack up a receipt. Oh, I could not only sell you on the best steak, but I could have you upsize it, add on a loaded baked potato, and convince you that you couldn’t leave without trying the famous banana cream pie, served in a mason jar. I knew exactly what to say, exactly how to convince you that the loaded baked potato would uplevel your entire m...
Sep 12, 2023•52 min
He dropped out of college without a clear sense of direction. Then one day, while working in the “dish pit” at a restaurant, he received a call that Usher Raymond wanted to collaborate with him (cue the lyrics to Let It Burn ). It was a 7-year journey of financial struggles, latte-making shifts, and uncertainty that ultimately led to exhibitions across the globe – from the USA to Australia, Hong Kong, Finland, London, Berlin, Beirut, and Shanghai. In this episode, Marcus Murphy, my co-host, and ...
Sep 07, 2023•58 min
Around 2013, I completely tapped out my market. I was photographing luxury weddings for $15,000-$20,000 - but could only do 25 a year (due to travel). I was also hosting in-person educational events and creating digital products for other photographers. I wanted to do MORE… but I knew I needed to shift my strategy to scale (because there is only one of me!) So I did a business audit. I’m not gonna lie to you… It wasn’t the MOST FUN. You wanna know what IS fun? Running a growing business that ser...
Sep 05, 2023•17 min
“I’m having a Bianca on hurdles day.” I’ll text my sister this whenever it feels like nothing in life or business is going as planned. Let me explain. When we were in high school, Bianca, my twin sister, decided she was going to run the 300-meter dash with hurdles. After clearing the first three hurdles with ease, Bianca broke the number one rule from Coach Julia which was looking over at her opponents. Bianca then lost her cadence and fell over hurdles 4-10 in front of hundreds of people, but s...
Aug 29, 2023•38 min
In this episode of The Jasmine Star Show, there are sensitive topics mentioned related to suicide, mental health struggles, and emotional distress. The content may be triggering for some listeners. If you or someone you know is currently struggling with these feelings, we encourage you to seek support from a mental health professional or call or text the Suicide and Crisis Lifeline by dialing 988 in the United States. Listener discretion is advised and I hope you realize how much that YOU MATTER...
Aug 24, 2023•49 min
Wanna know how to become someone that people WANT to work with? Build meaningful relationships. As a business owner, building and sustaining meaningful relationships will help you build trust and credibility, which can lead to more referrals, collaborations, and customers and clients. You might be thinking, ‘ Ok, I’ve heard this before, but HOW… how do I create and build these relationships with people?’ Lean in, this episode was made for you. I’m diving deep into four tried and true ways to bui...
Aug 22, 2023•52 min
How do you feel when you hear the term “paid ads”? I’m guessing that you feel one of two ways. Overwhelmed thinking about pouring money into something that may not pay off. Liberated at the thought of marketing passively to the right people. And either way is completely valid! There are numerous approaches to business and content creation and you have to choose what works best for you and YOUR business. This is why Marcus Murphy (my podcast co-host for the next few weeks) and I invited marketing...
Aug 17, 2023•46 min
Have you taken a leap of faith that felt scary at the time, but you just KNEW it was what you needed to do? In this episode, my friend ( and podcast co-host for the next few weeks ) Marcus Murphy shares his journey from the days when he was broke and in the trenches to leaving his dream executive job to become an entrepreneur. Marcus and I go way back (like, I photographed his wedding) and one thing I love about him is that he is as real and vulnerable as it gets. You’ll hear stories about askin...
Aug 15, 2023•37 min
Did I ever tell you that I IRONED my money? Yes, as in, I'd iron my dollars because I wanted them crisp and new. Then I would neatly fold them and keep them in a tin can BandAid container in my mom's closet under a pile of laundry that - despite her best efforts - just would never (ever) get folded. To say I was fascinated with money would be an understatement. Money wasn't something we had in my family, so whenever I got it, I hid it. Looking back, I now realize that hiding money made me feel s...
Aug 08, 2023•35 min
Do you ever want to give up and quit? Crithicca, co-host of the Motiversity podcast , recently asked me this question. My response was instantaneous: “Every single week.” You see, every single week I have my fair share of doubts… the nights of questioning what the heck I’m even doing. But here’s what I’ve learned: the doubt and the challenges don’t go away… we just get more resilient the longer we keep going. It’s like going to the gym, right? The weights don’t get lighter, we just get stronger....
Aug 01, 2023•49 min
Have you ever completed a big project and thought… I want to capture what I learned so I can make it better next time… but HOW? Enter the Post-Project Assessment Framework. What is that, you ask? This framework is something I use every time I finish a big project - it helps me to capture what I learned and provides me with key takeaways for next time. In this episode, I’ll walk you through HOW to use the Post-Project Framework, and then I’ll turn the tables on myself and use it in real-time to c...
Jul 27, 2023•31 min
Is it me? Am I the problem? Have you ever asked yourself questions like this when experiencing low conversion rates, stagnant sales, or when business was just…tough? In this episode, I share about a time when a launch was feeling disastrous. We spent tens of thousands of dollars on ads…and halfway through the launch, the sales were abysmal. I made a million mistakes. I felt humiliated, and worse, I was panicked. I kept on telling myself that I wasn't ready (or destined) to sell a two-thousand-do...
Jul 25, 2023•33 min
