The IT Experts Podcast - podcast cover

The IT Experts Podcast

Ian Luckett - The MSP Growth Hubinnovatetosuccess.com
The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit Builder System. Whether his guests are experts from large enterprises, established IT/MSP businesses, serial entrepreneurs, or world class techies, they all have great stories and content to share. So, if you are preparing your IT/MSP business for growth, then we will help by sharing what IS and what ISN'T working in business right now. Our outcome for you listening to this podcast is that we help you to spend quality time working ON your business rather than being consumed IN it!
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Episodes

EP090 - 9 Things That Grind My Gears as an MSP Coach with Ian Luckett

If you are struggling to understand what that means, they’re the 9 things that I hear where MSP business owners struggle with either their plan is not connected, or they do things but still don’t get great results. As a business coach, I understand that the way to grow and scale a business if you are an ambitious MSP business owner is to have a connected strategy that encompasses everything to build the maturity of your business. So this is where the 9 key things come in and make themselves very...

May 02, 202218 min

EP089 – MSP SOP Super Tips with Ben Spector & Ian Luckett

Speaking of SOP, Ben Spector shares with us who he is, what he does, and who he helps. He also shares with us a bit of the back history of his previous life. Before we dive into the main part of the show, I ask Ben what he would have done differently after knowing what he now knows today. Ben says that it will be delegating more effectively to the people you hired to do better than you. It was something he really struggled with especially in understanding that he didn’t have to do everything. Yo...

Apr 18, 202232 min

EP088 – Understanding the MSP Marketing Process with Ian Luckett

We share with you the three-step key structure and we will help you understand how this process links together to help you generate better leads, get a better bang for your buck, and build your own system that you can understand. The three steps to your MSP marketing process are: Gathering Data Identify your customer target and avatar. Understand the pain points they have. Link the pain points to real business outcomes. Ask yourself these 3 questions: Why are they going to buy from you? W hy are...

Apr 11, 202220 min

EP087 – How to Stand Out from Your Competition in 2022 with Richard Tubb & Ian Luckett

Like a standard operating procedure, Richard quickly shares who he is, what he does, and who he helps. He shares how his many mistakes as an MSP business owner are now helping MSP business owners now. We’re starting off the episode straight to the point as I ask Richard the two or three things that he thinks an MSP should master to stand out from the crowd and their competition. I also ask Richard about the landscape he sees in the MSP space this year. Richard says that first, we should go back ...

Apr 04, 202222 min

EP086 – MSP Mindset Magic with Richard Tubb & Ian Luckett

A lot of you already know who Richard Tubb is, I presume, but if you don’t, Richard humbly introduces himself. He briefly shares his journey, from selling his MSP business about 11 years ago to now helping MSP business owners avoid the many mistakes he made himself when he was running his MSP business. Kicking off this energy-filled episode, Richard and I started talking straight about the mindset of an MSP business owner. I asked Richard what things that MSP business owners need to get their he...

Mar 28, 202226 min

EP085 – Meeting Your Customers Where They’re At by Nate Freedman & Ian Luckett

As usual, Nate introduces and lets us know a little more about himself, who he is, what he does, and how he helps MSPs with Marketing. Kicking off the episode, we then go straight-talking about one of the strategies from the whole marketing toolbox. I ask Nate how he came about with this whole concept of meeting prospects and customers where they’re at. Nate says this is something that he’s learned seven years ago from his sales coach and his mentor. It’s something that he has seen being done by...

Mar 21, 202227 min

EP084 – BF Edition – Why Attend an MSP Event with Ian Luckett

One of the biggest reasons that people don’t attend MSP events is that they can’t see the value they will get from it. This is why we have come up with this short sharp blast to help you understand the value that you will get in attending an MSP event. Attending an MSP event is all about being purposeful, and I share with you my experience as well. This episode is short, but I hope this is enough for you to not only consider going to an MSP event this year, but I also expect to see you at these ...

Mar 14, 202212 min

EP083 – How to Buy Another MSP with Daniel Welling and Ian Luckett

If you are a new listener, I briefly mentioned the two pillar episodes that make this a brilliant trilogy series which are Episode 75 , where we talk about how to increase the value of your MSP and Episode 80 , the dos and don’ts when you want to exit your MSP. What a journey it has been indeed. As usual, again just for the new listeners who have yet to keep up with this series, I asked Daniel to explain briefly who he is, what he does, and who he helps. He shares his experience in the area of b...

Mar 06, 202227 min

EP082 - MSP LinkedIn Lead Generation Top Tips with Ian Luckett

This podcast episode is coming from the recent event that we delivered, the IT Experts LinkedIn Lead Generator Masterclass. Entering the world of LinkedIn and Lead Generation is like opening a pandora’s box full of overwhelming questions. How do I generate leads from LinkedIn? How can I help my clients here? What content do I put out there? How do I connect with people? What messages do I send? And how do I even start? First of all, do not think of LinkedIn as a spider web or a never-ending maze...

Feb 28, 202227 min

EP081 – BF Edition – Getting Out of the Weeds – 5 Tips to Reduce MSP Overwhelm with Ian Luckett

Most times, MSP business owners are so consumed in making sure the business grows technically and serve more clients, that they get themselves stressed and overwhelmed with everything that’s happening within the business. Although some of you might think that is a good thing, in this short and quick break-fix episode, I will tell you why it’s not and the 5 things you can do to avoid it. Here are my 5 tips to reduce that MSP overwhelm and free yourself from stress: Block your time. Change your en...

Feb 21, 202212 min

EP080 – Preparing to Exit Your MSP with Daniel Welling & Ian Luckett

Just five episodes ago in Episode 75, Daniel Welling helped us learn how to increase the value of your MSP especially in case you want to exit. So, this will be a second part of a trilogy episode with Daniel where the third one, coming up real soon is when we delve into how to buy an MSP. First and foremost, for those who haven’t listened to the previous episode, which I highly recommend you do, Daniel shares with us who he is, what he does, and who he helps. Kicking off the main discussion of t...

Feb 14, 202223 min

EP079 – MSP Success Stories – Vermont Systems with Chris Ward & Ian Luckett

Chris shared how stressful the first few years of the business were for him when he took over. He lost grip of the culture and the business, no KPIs to measure, and no core values to immerse themselves in. He didn’t know what success looked like and also didn’t know what a good customer looked like. It was because of football that made Chris think enough is enough and things need to change He saw how invested his people are in football more than the business. That’s when he made a decision that ...

Feb 07, 202234 min

EP078 – MSP Marketing Trends in 2022 with Paul Green & Ian Luckett

Kicking off this high-energy episode, Paul briefly talked about his pre-MSP Marketing career which went from his 13-year experience in the radio broadcasting industry to starting a PR agency to general Marketing and finally to ‘marrying’ MSP Marketing. Paul then continued to introduce and share what he does now with MSP Marketing. We went straight directly to MSP Marketing trends, and I ask him about the difference between generic Marketing and MSP Marketing. Paul briefly shares that this year, ...

Jan 31, 202232 min

EP077 – Mastering MSP Sales Success with Fiona Challis & Ian Luckett

To start with, Fiona introduces herself, what she does In the MSP Channel, how she started in the channel, and who she helps. Kicking off this value-loaded episode, I ask Fiona what she sees as the biggest blocker in MSP sales or the thing that scares MSP business owners the most. Fiona says it’s taking them out of their comfort zone, which is being technical. We both agree that just like they need to work on the technical side of their MSP business, they need to work on the sales and marketing ...

Jan 24, 202228 min

EP076 – MSP Website Success 101 with Mark Copeman & Ian Luckett

Mark starts off by sharing a bit about himself, what he does and who he helps, but this time, it’s all relating to MSP website success Kicking off this episode, I ask Mark why websites are so important in the sales process. Mark says that you are what you are online and unless you portray yourself in the right way, no one will know about you. If you portray yourself in the wrong way, people will get an impression of you that isn’t necessarily true. Mark and I then tackled the biggest mistake tha...

Jan 17, 202224 min

EP075 – How to Increase the Value of Your MSP with Daniel Welling and Ian Luckett

Normally, we’re talking about business growth, but in this episode, we’ll take a different turn and talk about some of the tactical things that MSPs need to do to build their business value so that when they exit, they have got a business that’s worth some money, and all the hard work, pain, and stress will be worth it. To start off, Daniel introduced himself, what he does in The MSP Finance Team, and who they help. Daniel and I will also do two more episodes, one about what to do when you actua...

Jan 10, 202224 min

EP074 – 12 Steps to MSP Success in 2022 with Ian Luckett

Happy New Year to you all! As you know, at IT Experts, we dedicate all our time and talent to help IT & MSP businesses succeed and we have put together these 12 steps to help you get 2022 off to a flying start!. With each step, you can do every month or once a week, as it is a straightforward guide that you can follow throughout the year to grow your IT & MSP business to your next level. Here are the 12 steps, and of course, I went on and discussed every single one of them. Have a compel...

Jan 03, 202224 min

EP073 – BF Edition – The IT Experts Podcast 2021 A Year in Review

It has been a long year, and it made perfect sense to look back at the most downloaded episodes that resonated with the MSP community the most. We have made so many connections over that last year and we didn’t let the travel restrictions get in the way! Many I am now proud to call great friends! Here's our top 10 episodes for this year, to listen to the individual shows, just click the titles. #10 - EP035- Getting Productive and Profitable with Your PSA with Chris Timm and Ian Luckett We had a ...

Dec 27, 202115 min

EP072 – Knowing Your MSP Numbers with Adam Morris & Ian Luckett

As usual, we kick off the episode with Adam sharing with us about who he is, what he does, and who he helps. Adams goes us through his journey from owning an MSP to running The MSP Finance Team, a company that helps MSP owners manage money. Adam and I quickly chat about how managing finances well in an MSP business is as important as the operations. Adam also shares that the most transformative thing that happened in their business was educating and bringing up to speed the service directors and...

Dec 13, 202128 min

EP071 - Understanding Help Desk Habits with Mark Copeman & Ian Luckett

Mark has been in the MSP channel for years and has written a book around help desk habits, and has developed and created online courses around it, as well as MSP website success. (Hint hint: our next podcast episode) Before we kick off the episode which is value-loaded about what help desk habits you should have, Mark tells us about himself, who he is, what he does, and who he helps. Then to start, I ask Mark first about service recovery paradox, what it is and why it’s so important in IT. Mark ...

Dec 06, 202132 min

EP070 – Coaching Calls – Closing 16 Seats at £3k per Month

In today’s episode, we share with you how to close 16 seats at £3000 per month. One of my clients had a situation wherein their client was in a somehow messy situation themselves. Now, my client had limiting beliefs around his abilities to sell and offer value, and he then phoned me for some coaching then I helped him get that confidence and successfully close. This episode is short but will surely offer you a ton of value. At IT Experts, we get up every morning to help IT & MSP Businesses t...

Nov 29, 202113 min

EP069 – MSS Keynote – The 3 Pillars to MSP Leadership Success

Now, first of all, I gave a brief overview of my background and how IT Experts came about. Then I shared some relevant statistics that correlate to why we need to improve the quality of Leadership in our IT & MSP Businesses. I also weighed in the difference between MSP Management and MSP Leadership, topics that business owners think might be the same, but isn’t. In short, the 3 pillars to MSP leadership success are: Personal Leadership Strategic Leadership Team Leadership I discussed and exp...

Nov 22, 202133 min

EP068 – BF Edition – Building MSP Leadership Confidence Part 3

This episode is brought to you after we ran a quarterly planning session with our IT Experts Mastermind Program Clients and in the previous episode, we went more detailed in terms of the business elements of being an MSP business leader. In this final part, we help you tackle the following key parts to MSP Leadership success.: Build your leadership self-awareness. Create expert events. Make sure to measure your employee engagement and understanding the measures. As usual, I expanded all these po...

Nov 15, 202111 min

EP067 - Creating a Thriving Company Culture with Kate Wood & Ian Luckett

First things first, I mention how Kate and I met which was during the previous Managed Service Summit in London where I attended her keynote speech and within about 10 minutes of Kate’s presentation I said, “You are coming to my podcast, so many more people need to hear about this.”, so here we are. To start with, Kate shares a little bit more about her, her career history, and how she became to be a company culture expert which now offers culture as a service to organisations. She shares how sh...

Nov 08, 202130 min

EP066 – BF Edition – Building MSP Leadership Confidence Part 2

Again, this episode is brought to you after we ran a quarterly planning session with our IT Experts Mastermind Program Clients and in the previous episode, we talked about how communication in general can help you build confidence. In this second part, we go more detailed in terms of the business elements of being an MSP business leader. Here are my next three tips for you in this episode to help you out: Get to know your numbers and metrics. Cascade your vision to your team. Build and measure e...

Nov 01, 202110 min

EP065 - Essential MSP Disaster Recovery Tips with Melvyn White from Axcient and Ian Luckett

We talked about how planning and processes play a critical role in disaster recovery, especially in this past year or so. Melvyn also mentioned about how important it is to "Plan for the worst-case scenario!". Your team should not be only thinking about point products and point solutions but how these products and solutions fit into a plan and how to execute this plan to counter disasters. He also shared with us his 4 step MSP business continuity and disaster recovery process. They are: 1. Creat...

Oct 25, 202122 min

EP064 - BF Edition - Building MSP Leadership Confidence Part 1

This episode is brought to you after we ran a quarterly planning session with our IT Experts Mastermind Program. As an IT & MSP business owner, we know that your happy place is in the tech, so, having difficult conversations with people like asking them for contracts or money might be something not easy for you to deal with. Before I give you my three tips for this episode, I remind you that understanding yourself through your DISC profile is one of the key things to do as any Business Leade...

Oct 18, 202112 min

EP063 – The Pillars to MSP Success with Karl Palachuk and Ian Luckett

First things first, Karl shares how he started in the IT & MSP space, how it all began for him, and how he got to where he is today. Karl says he has loved technology from day one and that took him to who he is now. Karl and I exchange sharing career experiences and he shares how he learned a lot about “the right way to do things”. We then briefly talk about one of Karl’s key pillars to his thinking which is around prioritisation of what you’re doing and not be interrupt-driven. Both of us a...

Oct 11, 202138 min

EP062 – The 3 Pillars to MSP Marketing Success with Dave Sutton

To start with, Dave introduced himself and shares what they do in Wingman MSP Marketing. I briefly ask him about his insights about lead generation and how Dave thinks the marketing has changed for the MSP over the last 18 months. He says that the most important thing now is to focus on how MSPs are going to pick apart their relationship now with their clients. MSPs have now got to own the market and be all over their clients. We also talk about niche marketing specializing in a particular secto...

Oct 04, 202129 min

EP061 - IT Channel Predictions with Jay McBain from Forrester

As usual, we kicked off the show with Jay sharing more about who he is, what he does, and who he helps. Jay shares a little more about his amazing career and experience over the years and how he has been in the middle of the MSP space. Jay also shares his DISC profile and how it contributed to his career experience at IBM. We then discussed the possible big changes in the MSP landscape post-Covid and how’s it looking for MSPs right now. Jay initially states that he thinks that with Covid, we all...

Sep 27, 202130 min
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