Week 12 - I Have Further Questions
Episode description
Did the Big Apple make a big mistake‽ Josh and Kyle are in a New York state of mind this week when they review the new "We Heart NYC" campaign. New York City had the chance to make it here, but instead chose to make it anywhere, and the guys are not impressed. Kyle suggests some New York-based type designers and foundries who could have given the rebrand a better local flair and Josh pitches a typography-based Seinfeld episode. Guess this is what happens when you are a city that never sleeps...
Font releases highlighted in this episode:
Ginka from Lift Type
Discotack from Blaze Type
CoFo Gothic from Contrast Foundry
Fonts you can turn to for your New York-based branding:
Name Sans from Arrow Type
Söhne from Klim Type Foundry
LaFarge from Typetanic Fonts
NYC Typewriter from Scott Vander Zee
Community Gothic from Frere-Jones Type
New York City foundries you should know more about:
Frere-Jones Type
Tipofili
Commercial Type
BSPK
General Type Studio
XYZ Type
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