Episode 57 – Unboxing internal comms at IKEA

In episode 57 of The Internal Comms Podcast, listeners can take a peek inside the world of IC at IKEA, as host Katie Macaulay chats with a dynamic duo from the multinational furniture brand. The infectious energy of CEO Communication Leader Daniela Rogosic and Global Head of Co-Worker Communication Guy Britt is apparent from the off. In this spirited episode, the pair shed light on their experiences working for an historic business with a unique culture and values, as well as the challenges of communicating to 170,000 colleagues in 32 countries – the majority of whom are ‘unplugged’. Daniela and Guy outline how keeping comms strategies fresh and maintaining internal engagement from their CEO has led to increased employee engagement, as well as share insights from their hugely successful Flatpack TV – an IC-owned show watched by IKEA colleagues worldwide every fortnight.