Episode 44 – How to prove your presence

Katie Macaulay’s guest for episode 44 of The IC Podcast is Canadian comms expert Prarthna Thakore. After beginning her career in Calgary and then moving to London, Prarthna has accrued more than 10 years’ experience working across sectors in business-to-business and business-to-consumer, developing expertise across the comms disciplines. Until very recently, she was the Head of Internal Communications at ISG, a global construction company employing 3,000 people across 24 countries. This conversation covers a lot of ground – from the strategic to the practical – including the best way to analyse and map your audience, three ways to think about content creation, how to design a successful values programme, a really smart structure for your line-manager briefing pack, and how to influence without authority. We’re sure you’ll enjoy the thoughts of this dynamic and highly articulate woman who seems destined to lead innovation in our industry for decades to come.