005: Art Pricing Strategy by a New York Gallery

Charlotte Troisgros is Head of America for Carre d'Artistes. They have 4 galleries in America and 2 in Mexico. Charlotte selects artists for the gallery with the artistic team in France, hires and trains the gallery team and ensures the brand image is respected and customers have a great experience.

In this episode, Miriam and Charlotte talk about how Carre d'Artistes wants to democratize contemporary art by making original and one of a kind paintings accessible to all and have an unusual pricing system that allows people to buy an original painting from $150. 

• (01:36) How Miriam stumbled across the gallery in Greenwich village
• (02:25) How the pricing works in the gallery
• (04:50) The significance of the gallery’s name
• (06:05) How the art is displayed
• (07:01) What it means when they say they rotate the artists
• (07:56) How much art the artists need to produce for the gallery
• (09:04) Why the organisation was created and what makes it different
• (11:02) The most popular size they sell
• (11:51) How 4 times a year an artist will come to the gallery and paint live
• (13:36) How their artists are a mix of French, internationals and local artists
• (14:05) Why their prices are the way they are
• (15:27) How they market the galleries
• (16:33) Why they invest in location

Visit schulmanart.com/5 for full show notes

LINKS MENTIONED

Carre d'Artistes: https://www.carredartistes.com/en/

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