The Insighter's Club Podcast - podcast cover

The Insighter's Club Podcast

Stravitowww.spreaker.com
What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact?

These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry. 

Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.

Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.

Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Insight as Competitive Advantage with Dr. Graham Kenny, Managing Director at Strategic Factors

If yIf you’re looking at a problem from your customers’ point-of-view and your competitors are looking at those problems from their own point-of-view, then you’ve got a breakthrough. And if you’ve got a breakthrough, you’ve got an advantage. And that’s just one of the reasons why insights are so important. In this episode of the Consumer Insights Podcast, Thor is joined by Dr. Graham Kenny, Managing Director at Strategic Factors, renowned author, and regular Harvard Business Review contributor.

Dec 01, 202240 minEp. 14

Agile Insights in a World of Probabilities with Anup Pradhan, VP - Head, User Research, Insights, and Behavior Science at Swiggy

How do you balance agility and precision when making insights-led decisions? And how can you walk that line while learning to do more with less? There are no easy answers. But living in today’s world of probabilities, it’s essential for insights leaders to stay close to their consumers, their stakeholders, and most importantly, to not be afraid of taking calculated risks. In this episode of the Consumer Insights Podcast, Thor is joined by Anup Pradhan, VP - Head, User Research, Insights, and Beh...

Nov 17, 202236 minEp. 13

Nuggets of Truth: Making More Human-Centric Decisions with Nikki Lavoie, EVP Global Experience Strategy at Savanta

Not all data leads to insights, and not all insights make an impact. The deciding factor is the human touch. Uncovering the nuggets of truth that lead to deeper understanding and better decisions requires human expertise, empathy, thoughtful questions, and a willingness to listen. In this episode of the Consumer Insights Podcast, Thor is joined by Nikki Lavoie, EVP of Global Experience Strategy at Savanta.

Oct 20, 202235 minEp. 11

Knocking Down the Ivory Tower with Dan Kellett, Chief Data Officer at Capital One

The only thing certain is change – even more so in today’s current macro climate. And that’s why there’s never been a greater need for data and insights professionals to help business leaders understand how to prepare and react. But to achieve this, it’s essential to build meaningful connections and to truly dig deep into what matters to stakeholders and customers. In this episode of the Consumer Insights Podcast, Thor is joined by Dan Kellett, Chief Data Officer at Capital One.

Oct 06, 202232 minEp. 10

From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn

As organizations grow, so does the importance of well-researched decisions. But how can you ensure that insights continue to make an impact, as the stakes and complexity increase? Digging deeper into the problem space, honing your sense of intuition, and maintaining conviction are all key for continuously turning insights into action. In this episode of the Consumer Insights Podcast, Thor is joined by Rogier Verhulst, Head of Market Research at LinkedIn and author of The Business of Marketing Re...

Sep 22, 202245 minEp. 9

Scaling Consumer Centricity for Business Impact with Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair

How do you turn consumer-centric vision into impact? And more importantly, how do you build a consumer-centric culture for the whole organization, especially when you’re working with limited resources? The right priorities, an open mind, a clear road map, and an appreciation for nuance can go a long way. In this episode of The Consumer Insights Podcast, Thor is joined by Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair.

Sep 08, 202228 minEp. 8

People, Data, and Insights: Connecting the Dots with Gilad Barash, VP of Analytics at Dstillery

“When you’re telling data stories, you’re affecting people’s lives.” Data is generated constantly in today’s digital world. But to truly get value from that data, it needs to be turned into actionable insights that foster meaningful engagements with both stakeholders and consumers. In this episode of the Consumer Insights Podcast, Thor is joined by Gilad Barash, VP of Analytics at Dstillery.

Aug 25, 202225 minEp. 7

The Insight of Empathy with Rob Volpe, CEO of Ignite 360

How easily can you see the point of view of other people? Empathy is critical to both society and business, and it often requires us to dig deeper — to not just ask “why”, but to truly understand “why”. It’s a tall order, and luckily Rob Volpe, CEO of Ignite 360 and author of “Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time”, is here to help. In this episode of the Consumer Insights Podcast, Rob joins Thor to discuss how empathy can unlock deeper insights and help ...

Aug 11, 202234 minEp. 6

Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting

Big players in market research today seem to be losing control of the space as new businesses emerge with innovative solutions. But it's no longer about being bigger, faster, and less expensive. Artificial intelligence, machine learning, new data sources, and analytics tools all have the potential to open up unique insights and opportunities for development. In this episode of The Consumer Insights Podcast, Thor is joined by Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consu...

Jul 09, 202237 minEp. 4

Leveraging insights to challenge the status quo and unlock opportunity with Kyle Papanikolas, Global Insights Senior Director at McDonald’s

Understanding the exact wants, needs, and desires of consumers is one of the hardest tasks in business. By mixing quantitative and qualitative data with human understanding, organizations can identify meaningful insights that present big opportunities to accelerate business growth. In this episode of The Consumer Insights Podcast, Thor is joined by Kyle Papanikolas, Global Insights Sr Director at McDonald’s.

Jun 30, 202228 minEp. 3

How to Conduct Meaningful Market Research with Annie Pettit, Chief Research Officer, North America, at E2E Research Services

The only thing certain is change. From evolving trends to market landscapes, everything is dynamic. The ability to adapt to changing circumstances is a major factor in determining a company's long-term success. And that’s why market research is essential in order to keep up with trends and make more informed decisions. In this episode of The Consumer Insights Podcast, Thor is joined by Annie Pettit, Chief Research Officer, NA, at E2E Research Services.

Jun 16, 202234 minEp. 2

The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux

Nielsen research estimates 85% of new CPG product launches fail within a year of launch. To avoid this, businesses need to ensure every innovation is grounded in insights. By doing so, and positioning insights as a strategic function rather than a service function, organizations can achieve long-term and sustainable growth. In this episode of The Consumer Insights Podcast, Thor is joined by Edwin Taborda, Global Head of Insights at Electrolux.

Jun 16, 202238 minEp. 1

Trailer

Welcome to The Consumer Insights Podcast. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.

Jun 11, 20221 min
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast