Leveraging insights to challenge the status quo and unlock opportunity with Kyle Papanikolas, Global Insights Senior Director at McDonald’s - podcast episode cover

Leveraging insights to challenge the status quo and unlock opportunity with Kyle Papanikolas, Global Insights Senior Director at McDonald’s

Jun 30, 202228 minEp. 3
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Episode description

Understanding the exact wants, needs, and desires of consumers is one of the hardest tasks in business. By mixing quantitative and qualitative data with human understanding, organizations can identify meaningful insights that present big opportunities to accelerate business growth. In this episode of The Consumer Insights Podcast, Thor is joined by Kyle Papanikolas, Global Insights Sr Director at McDonald’s.
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Leveraging insights to challenge the status quo and unlock opportunity with Kyle Papanikolas, Global Insights Senior Director at McDonald’s | The Insighter's Club Podcast - Listen or read transcript on Metacast