175. How the Media Landscape is Evolving with Edwin Wong | Digital Transformation
Episode description
COVID-19 has caused disruption like we’ve rarely seen. Media companies have had to adapt fast in our changing environment.
Edwin Wong provides a unique perspective on the media landscape. He’s led research and data-driven B2B strategies for various companies over the past 20 years, working with the likes of Pinterest, Yahoo!, Buzzfeed, Nielsen, and now Vox Media as their Senior Vice President of Insights & Innovation. He helps their advertising partners understand the value proposition of Vox Media, what’s happening in society, and why consumers behave in the way that they do.
We explore the ways in which media companies have remained relevant over the past year, and how brands are leveraging those communication channels to reach their customers in new and innovative ways.
Resources:
Learn more and get the full show notes at: 3PillarGlobal.com