About this episode: In today's episode, we're joined by Brock Johnson, a highly-regarded Instagram and TikTok growth strategist, to dissect the trends and shifts in the dynamic landscape of Instagram in 2024. Brock shares his innovative content system that lets him create in bulk, significantly reducing daily pressures while maintaining a high post frequency. He delves into his strategy of content repurposing, revealing that a staggering 80% of his posts are clever rehashes of previous successes...
Mar 13, 2024•54 min•Ep. 377
In today’s episode, we're joined by the remarkable Mayci Neely to discuss her transformative journey from sharing her life story on a blog to becoming a TikTok sensation with over 930K followers. Mayci breaks down her process for pivoting into the world of content creation, the importance of knowing your worth, and successfully pitching to brands using our program "Pitch It Perfect.” Together, we'll explore the importance of quality content over follower count, strategies for initiating brand co...
Mar 11, 2024•40 min•Ep. 376
In today's episode, we're diving into Cortney LaCorte’s journey from running a buzzing cheese board business in Nashville to becoming a full-time lifestyle and food influencer. Cortney talks about the challenges business owners face, like managing a team, motivating employees during difficult times, and the inevitable encounter with impostor syndrome. She shares her experiences in transitioning her business and her strategies for creating authentic content that resonates with her audience. We al...
Mar 06, 2024•48 min•Ep. 375
Today's guest is someone that I have long admired. She is such an inspiration to her community and dedicated to helping us all lead healthier lives. Jen Esquire is not like any fitness influencer out there. She found her niche in the fitness world as a doctor of physical therapy and uses her social media platforms to share educational videos on how to maintain mobility, increase strength, and prevent pain throughout the body. She is a former gymnast and Pilates instructor, and her vision is to e...
Mar 04, 2024•58 min•Ep. 374
Today, I had the pleasure of chatting with Janessa Storlie about her incredible journey of self-discovery and personal growth that led her to create a thriving online community: The Connection Chronicles. In this episode, Janessa opens up about her struggles with loneliness, finding her authentic self, and the profound impact The Brand Accelerator program had on not only her business but her self-acceptance as well. She also reveals the missing piece that helped her effortlessly communicate her ...
Feb 28, 2024•44 min•Ep. 373
Today, we are diving deep into the concept of alter egos and how they can transform your performance and mindset. And I cannot think of a better guest to discuss this with than Todd Herman, renowned coach for elite performers, who has mastered the art of tapping into the power of your alter ego to overcome self-doubt, unleash your true potential, and achieve success in any area of your life. Todd's expertise comes from years of working with athletes, leaders, and entertainers, helping them tap i...
Feb 26, 2024•58 min•Ep. 372
In this episode, I had the pleasure of chatting with the incredible Stacey Asis, a content creator and wellness enthusiast who has experienced tremendous growth and transformation in her journey. Stacey opens up about her struggles with finding her niche and shares how she eventually discovered her unique value proposition (UVP) through my Brand Accelerator program. This eventually helped her develop her brand, refine her messaging, and attract an engaged community! But the best part? Stacey wen...
Feb 21, 2024•45 min•Ep. 371
In this episode, I had the pleasure of chatting with someone whom I consider to be an Instagram icon, and that is none other than Tezza Barton! In this conversation, Tezza brings us along her journey into the influencer world, how she found her unique style by focusing on her love for creating visual content and storytelling, and how all this eventually led to her becoming one of the first influencers in the space to monetizing her brand! Tezza also talked about the challenges faced when launchi...
Feb 19, 2024•38 min•Ep. 370
In this episode, I had the honor of chatting with Marianna Hewitt, veteran influencer and co-founder of the renowned Summer Fridays skincare brand. Tune in as Marianna gets up close and personal with us and lets us in on her early days of blogging and YouTube to her rise in the creator economy as an influencer, which ultimately led to her successful launch of the Summer Fridays brand. We also talk about the evolution of content creation, choosing the right platform as a content creator, and how ...
Feb 14, 2024•53 min•Ep. 369
Welcome back friends! Today, we’re diving into the art of smart spending in your business. We’re going to break down the basics of where to place your hard-earned cash and, more importantly, how to overcome your fear of spending money. I’ll be sharing 3 key considerations to factor in anytime you’re deciding to spend money in your business, as well as 3 main areas I would focus my spending on coming into 2024. And if all this money talk is making you nervous, then make sure you stick to the end,...
Feb 12, 2024•32 min•Ep. 368
Today, we’re going to take a deep dive into the world of business growth and brand development! While there are countless strategies out there to choose from to accelerate your brand growth, I’m going to break this all down into a 6-step formula that is simple, foundational, and easy to follow, but is also incredibly powerful for your brand when you put it to action. I’m going to walk you through this formula step by step so that you can get started on setting that strong foundation for your sus...
Feb 07, 2024•32 min•Ep. 367
Hello my friends! Today’s conversation is with none other than renowned business and life coach Kelsey Murphy. Having been featured in publications like Forbes and Business Insider and worked with major brands such as Lauren Conrad, Kelsey spills the beans on the small but powerful steps she took to get from an introverted advertising professional to the owner of her now successful coaching business. Kelsey and I talk about the importance of embracing who you are (including your weaknesses!), ta...
Feb 05, 2024•46 min•Ep. 366
In this episode, I had the pleasure of welcoming back Allie Casazza, famously known as the Decluttering Queen and founder of Becoming Her Collective. I met Allie back in 2017 when we were in a mastermind together, and I have loved following her journey since. We talk all about the power of authenticity and building a community that is truly aligned with your purpose by ditching your people-pleasing tendencies and fear of judgment. And while this might sound scary, Allie’s experience of purging h...
Jan 31, 2024•55 min•Ep. 365
In this episode, I’m sharing an awesome conversation I had with Tyler J. McCall, speaker, consultant, podcast host, and someone I consider an expert in building a loyal & engaged Instagram community. We talk about why Instagram is such a great place for organic growth and connection with your audience, and the tools & strategies you can use to effectively connect with your following. Tyler also shares practical tips on getting started with Instagram Stories, especially if you’re unsure of where ...
Jan 29, 2024•46 min•Ep. 364
In this episode, I had the pleasure of chatting with Nicole Walters, an incredible entrepreneur, business strategist, and author of Nothing is Missing, a personal memoir on uncovering the truth about your inherent value and potential. Nicole dropped some serious wisdom about building a successful business, and hint: it’s got absolutely nothing to do with the latest online trends! We also take a quick look back in time as we chart the evolution of online business tools & strategies, and reveal th...
Jan 24, 2024•42 min•Ep. 363
Hello friends! In this episode, I am going to give you a step-by-step roadmap to building and growing a brand that will give you the potential for unlimited growth. I dive deep into topics such as identifying your purpose, creating a solid brand strategy, and narrowing down on your ideal audience. I also share valuable insights on how to do market research the right way, the importance of having an email list, and why you should be creating your own products and services. This is truly a roadmap...
Jan 22, 2024•34 min•Ep. 362
In this powerful conversation, I’m letting you in on how to shed old ways of doing things that no longer serve you, and more importantly, how to step into your decision-making power. From sharing my personal experiences on shedding old beliefs to uncovering insights on how I not only make but stand confidently in my decisions, this episode is going to show you just how impactful your decision-making can be on your business growth, visibility, and revenue. So if you’re looking to take inspired ac...
Jan 17, 2024•24 min•Ep. 361
As we’re riding the wave of fresh beginnings this new year, I wanted to reflect on 2023 and share some of the biggest lessons I’ve learned over the many iterations of myself and my business that I’ll be bringing with me to 2024. From getting back to basics in my business to prioritizing my health, I hope these strategies and insights give you the push you need to reinvigorate your passion for both your business and your personal life. So join me as I share the strategies that worked for me and h...
Jan 15, 2024•48 min•Ep. 360
Happy New Year my friends!! Today’s episode is continuing to kick our year off with a bang! Are you ready to break free from the norm and step into a world of creative expansion? In this episode, we're diving deep into the heart of creativity – and no, it's not about art. It's about redefining your business, brand, and thought leadership in ways that defy the status quo. We're living in a time where old norms no longer serve us, and clinging to them will only lead to repeated challenges and lack...
Jan 10, 2024•27 min•Ep. 359
In this Best Of Series, we’re talking about something that many of us find hard to keep up with because of the ever-evolving online space, and that’s content strategy. So if you’re feeling lost on what to do to boost your online visibility and grow your audience in 2024, don’t you worry - this episode is for you. From creating content pillars and narrowing down your content platforms, I’ll be letting you in on some of my top insights and strategies that you can implement to truly understand your...
Jan 03, 2024•31 min•Ep. 358
Welcome back to another Best Of Series - This one is a personal fave because we’ll be tackling all things productivity! I’m going to share some actionable steps you can take to structure your time more effectively and create better successful habits. I’m also revealing some powerful mindset shifts that you can start implementing today such as shedding outdated beliefs & habits that are slowing you down, as well as redefining what success actually looks like for you and your business. You don’t h...
Dec 27, 2023•38 min•Ep. 357
In this Best of Series, I'm thrilled to help you level up your monetization game. Today is all about spilling the secrets to pitching like a pro and securing those sought-after brand partnerships. I’ll also be debunking a big myth that suggests you need a massive following to land brand deals on platforms like Instagram. Spoiler alert: it's not all about the numbers game. I'll also share insights from over 4,000 successful cases that prove smaller followings can also cash in on brand collaborati...
Dec 20, 2023•31 min•Ep. 356
Hey there, and welcome to our Best of Series!! During this series, we will cover the best episodes from 2023 that touch on some of our most popular and in-demand topics. In this episode, I’m sharing some of my best advice and strategies for follower/audience growth in the online space. If you’re feeling overwhelmed by trying to keep up with the constant shape-shifting that social media does, you’re not alone. This collection of episodes is all about the tools, strategies, and even mindset shifts...
Dec 13, 2023•31 min•Ep. 355
In this episode, I had the pleasure of chatting with the incredible Suzy Holman and we talked about something that many entrepreneurs are afraid of taking the leap on - and that’s creating high-ticket offers. In this episode, we discuss high-ticket versus low-ticket offers, how to tell if you’re ready for high-ticket, the first steps you can take to start experimenting with high-ticket in your business, and secrets on leveraging Instagram ads to sell your high-ticket offers. So if you’re wonderi...
Dec 06, 2023•44 min•Ep. 354
In this episode, we're tackling the tough questions and growth challenges that often come with running your own business. From deciphering marketing options and overcoming business plateaus to mastering self-promotion in the digital realm, this Q&A episode will have you covered when it comes to growing your business. Tune in for actionable solutions and exciting updates as we navigate the unique journey of scaling your business together. Let's conquer those challenges together and set the stage ...
Nov 29, 2023•29 min•Ep. 353
In this episode, I had the pleasure of chatting with Molly Davis, a seasoned therapist and the brilliant mind behind the Boundaries Bootcamp, where she takes us through her inspiring journey of self-discovery and business evolution. Molly’s approach to cultivating community in the online space is truly unique! From creating cartoons for “Boundary Bootcamps,” Molly saw rapid growth in her community (while never ‘showing her face on social media’) and business as soon as she embraced her authentic...
Nov 22, 2023•55 min•Ep. 352
About this episode: In this episode, I had the pleasure of chatting with Mind & Body Transformation Expert and Founder Of The Wellness Revolution, Amber Shaw, where we talked about all things wellness, business, and mindset! Not only do we dive into the game-changing mindset shifts that Amber took to leave her corporate life and start her coaching business, but this interview is also chock-full of insights and personal experiences that truly define the worth of being part of a supportive masterm...
Nov 15, 2023•49 min•Ep. 351
Masterminds have been such a game-changer for boosting my relationships and revenue, which is why today I will be diving into various aspects of masterminds, such as how to know if you're ready for one, what to look for in a mastermind group, and the role of the mastermind leader. I'll share my own experiences in masterminds and unpack the benefits of being part of a mastermind, including turbocharged growth, invaluable connections, and the beauty of cultivating meaningful relationships within a...
Nov 08, 2023•34 min•Ep. 350
In this episode, I had the pleasure of chatting with Jen Gottlieb, the author of the upcoming book, “BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream” - where she opens up about her remarkable journey of overcoming her failures, rebuilding her courage after setbacks, and taking action to finally BE SEEN. Jen's insights are a refreshing reminder that you have what it takes to not only be seen but celebrated for who you truly are. This conversation is going to reveal the heart of "BE SE...
Nov 01, 2023•47 min•Ep. 349
Welcome back to another episode of The Influencer Podcast. Today, I’m going to introduce the concept of the 3 stages of business growth: undifferentiated, accelerator, and mastery, how to identify which stage you’re in, how to master each stage, and finally, how to advance the next. I also share how I advanced to the next stages in my own business and my recommended tools for each transition. 2024 can be your year of success if you align your goals and resources with your current stage of busine...
Oct 25, 2023•33 min•Ep. 348
