Crisis Management Communication: Principles and Pitfalls

This is the first of what will likely be a handful of episodes on crises and related topics. We are drawing DIRECTLY from some amazing resources from the Centers for Disease Control and Prevention, and we’ve included a link to all of these resources in the show notes. What we love about these resources is that it’s all evidence-based, drawing upon the relevant social science literature. And it doesn’t just have to do with public health emergencies. 

• The six principles of crisis and emergency risk communication
• The phases of a crisis and the communication rhythm
• Pitfalls to avoid and implications for everyone

Show Notes

CDC’s Crisis and Emergency Risk Communication (CERC) manual is based on psychological and communication sciences, studies in issues management, and practical lessons learned from emergency responses. The CERC manual is intended for public health response officials and communicators who have a basic knowledge of public health communication, working with the media and social media, and local and national response structures. Learn more and download it here: https://emergency.cdc.gov/cerc/manual/index.asp 

The Tylenol Case: https://www.biznews.com/thought-leaders/2013/11/15/five-key-lessons-from-tylenol-crisis 

https://www.nytimes.com/2002/03/23/your-money/IHT-tylenol-made-a-hero-of-johnson-johnson-the-recall-that-started.html