The evolution of omnichannel marketing
Mar 20, 2024•25 min•Season 15Ep. 9
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Episode description
On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more holistic one, to the activation of omnichannel campaigns and what opportunities advertisers can turn to in the absence of cookies.
Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024
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