Stay Engaged 2022: 'Online Advertising: How it started... how it's going'
Jul 26, 2022•20 min•Season 10Ep. 11
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Episode description
James Chandler, IAB UK’s CMO, takes a meme-focused look at the fortunes and fallacies of online advertising in its 27-year history. Join James as he looks at how it started, how it’s going for the internet - from “a passing fad” in 2000 to record online ad spend. He also breaks down some of the unintended consequences of digital advertising over the past three decades and what we can learn for the future.
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