Prove and Improve: Mindshare's Andy Bellis talks measurement
Feb 11, 2021•24 min•Season 6Ep. 4
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
IAB UK's annual National Anti-Click-Through Rate Day returns on Friday 12 February and once again we're putting the focus on measurement, and placing clicks firmly in the past. In this episode, James talks to Mindshare UK's Director of Performance Analytics about left-side versus right-side metrics, digital’s brand building capabilities and how Purple Bricks became the UK's number one agent. Check out all things National Anti-Click-Through Rate Day at iabuk.com/measurement and remember: Don't Be A Clickhead!
Hosted on Acast. See acast.com/privacy for more information.
For the best experience, listen in Metacast app for iOS or Android