On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more holistic one, to the activation of omnichannel campaigns and what opportunities advertisers can turn to in the absence of cookies. Tickets for IAB Eng...
Mar 20, 2024•25 min•Season 15Ep. 9
IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry. While we were there, we took the opportunity to speak to some of the 150+ delegates for The IAB UK Podcast. In this special episode, we speak to Sky News’ Political Correspondent, Sophy Ridge, Ipsos' Chief Executive, Kelly Beaver, 4 Day Week Gl...
Mar 14, 2024•25 min•Season 15Ep. 8
Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024. Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keeping an eye on, in what looks set to be the biggest ever year for democracy. Find a summary of all the sessions at Leadership Summit 2024, including Soph...
Mar 12, 2024•10 min•Season 15Ep. 7
To coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manager, Patricia Tarson, the Responsible Marketing Agency's CEO & Founder, Hannah Mirza and The Trade Desk's Lead Associate Account Director, Nadia Sultana. Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the pressing issue of gender pay disparity, a lack of meritocracy in hiring, and the...
Mar 06, 2024•27 min•Season 15Ep. 6
On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, covering how AI is advancing accessible advertising, what smaller brands can do on lower budgets, and why accessibility shouldn’t be an afterthoug...
Feb 28, 2024•24 min•Season 15Ep. 5
Join James as he chats with Will Scougal, Founder & Managing Director of Make My Day, the first augmented performance marketing agency. Explore the world of AR and its game-changing role in brand communication, learn the origins of Make My Day, and discover Will's highlights from the IAB's first AR roundtable. Learn more about Make My Day at: https://www.makemyday.tech/ Discover our top takeouts from the IAB's inaugural AR roundtable here: https://www.iabuk.com/news-article/top-takeouts-iab-...
Feb 21, 2024•23 min•Season 15Ep. 4
It’s an IAB UK double-act this week on the podcast as James chats with our Chief Digital Cheerleader, Joy and Director of Marketing, Tom Stevens, about rediscovering the joy of digital . Discover the story behind the campaign’s inception, the creative magic that brought it to life, and Joy’s eclectic career path so far. *Spoiler* she may or may not have been the star of a well-known Christmas ad… Rediscover the Joy of Digital at: https://www.iabuk.com/joyofdigital Follow Joy on LinkedIn: https:/...
Feb 14, 2024•20 min•Season 15Ep. 3
With Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution for several years already. This week, James speaks to Teads’ Head of Data for the UK & Netherlands, Jamie Toward, about the Teads Media Barometer, the big calendar events in 2024, the level of preparedness for the post-cookie future, and how brands and agencies can maximise the opportunities. Explore the Teads Media Barometer here: https://www.t...
Feb 07, 2024•28 min•Season 15Ep. 2
To coincide with the latest instalment of IAB Compass, our report to help the industry navigate the future of digital advertising, IAB UK's CEO, Jon Mew, is joined live at IAB HQ by Mindshare's Head of Futures and Innovation, Sophie Harding; Carat Global's Head of Media Futures, Dan Calladine; and OMG UK's Head of Futures, Phil Rowley. Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the democratization of tech, social commerce, gentle ...
Jan 31, 2024•48 min•Season 15Ep. 1
Welcome back to The Crux - a three part podcast series in partnership with Google, taking on the big questions marketers should be asking themselves. In this third and final episode, James speaks to WACL President Nishma Patel Robb about closing the female leadership gap. The conversation is a fascinating journey through the evolution of women in advertising – from past stereotypes to present realities – as well as looking ahead to the future as we explore the need for balanced leadership right ...
Dec 11, 2023•39 min•Season 14Ep. 11
Welcome back to The Crux, an IAB UK Podcast mini-series in partnership with Google. Over three special episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 2, we're asking 'How can you build trust with customers through more transparent data practices?'. As conventional ad targeting methods become outdated, James investigates the strategies an...
Dec 07, 2023•34 min•Season 14Ep. 10
Welcome to The Crux , a new IAB UK Podcast mini-series in partnership with Google. Over the next three episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 1, we're asking 'What results do you want from your next campaign?', exploring the impact the shift away from linear consumption has had on content creators, and the opportunity for markete...
Nov 29, 2023•33 min•Season 14Ep. 9
With one of the more surprising government reshuffles seeing David Cameron make an unexpected return to front-line politics and with an election looming next year, James sits down with the IAB's Head of Policy & Regulatory Affairs, Christie Dennehy-Neil, to explore where all the uncertainty leaves digital advertising and to unpack the various regulatory activity which affects our industry. Christie chats about the Online Advertising Taskforce, the Online Fraud Charter and our public affairs ...
Nov 18, 2023•19 min•Season 14Ep. 8
Christine Armstrong is an expert and vlogger on the future of work. A regular on the stage at IAB UK Leadership Summit - and always an audience favourite - we wanted to bring her energy, humour and insight to a much wider IAB audience and so invited her to be a guest on the podcast, and she doesn't disappoint. In this chat with James, Christine shares some of the insight she's gleamed from her latest tranche of interviews with business leaders, giving her view on meeting culture, LinkedIn intera...
Nov 15, 2023•25 min•Season 14Ep. 7
Hot on the heels of our new event, Retail Media Upfronts, we are joined by Jill Orr, Criteo’s Managing Director for Enterprise in EMEA and Lee Roberts, Media Sales Director at Tesco Media & Insight Platform giving us the inside scoop on the opportunities this growing channel presents for advertisers Hosted on Acast. See acast.com/privacy for more information.
Nov 08, 2023•39 min•Season 14Ep. 6
DOOH accelerated during the pandemic, but its full benefits are only now truly being understood. The UK has been seen to lag behind Europe in untapping the true potential of programmatic DOOH, but are we now finally ahead of the curve? A big questions, and fortunately our member experts have answers... In this special LIVE episode recorded at October's Last Thursday Club at IAB UK HQ, Digital-Out-Of-Home experts from Global, VIOOH and Omnicom Media Group chat to James Chandler to unpack how prog...
Nov 01, 2023•36 min•Season 14Ep. 5
As Absolute Radio celebrates 15 years on air, Content Director Paul Sylvester looks back on a decade and a half of the growth, brand extensions and long-standing commercial partnerships that have defined one of the UK's most popular radio stations. Chatting to James Chandler fresh off the back of a month of 15th birthday celebrations, Paul discusses how shifts in digital listening have brought about new opportunities for brands to sit alongside the trusted content, shares his highlights from ove...
Oct 18, 2023•30 min•Season 14Ep. 4
In an extended episode of The IAB UK Podcast, Nicola Kemp joins James for a fascinating conversation about the business advantages of embracing flexible working, retaining and helping women to thrive in the ad industry, and the stereotype that having children kills career ambitions. Nicola - who is Editorial Director of Creativebrief and a member of WACL - addresses ME-EO culture (CEOs who mirror their preference to be in the office across the wider organisation), shares her own experience of co...
Oct 11, 2023•41 min•Season 14Ep. 3
With the average person being exposed to hundreds of advertising messages every day, how do you insert your brand into the "highlights reel" of a consumer's day? In this episode, Ian Forrester, founder of DAIVID, tells James Chandler that the key to being noticed, remembered and liked is all about emotion. DAIVID is one of the industry’s leading voices when it comes to creative effectiveness and is on a mission to redefine advertising research. Ian and James discuss emotion and people’s emotiona...
Sep 27, 2023•36 min•Season 14Ep. 2
Kicking off Season 14 of The IAB UK Podcast, and with one week to go until Digital Upfronts 2023 kicks off with Amazon Ads' Upfront, the IAB's CMO James Chandler chats all things live sport and fandom with John Paul James, Amazon Ads’ Senior GTM Strategy Lead for Live Sports in Europe. Talking about Amazon Ads & Twitch Ads' global study on fan culture, Anatomy of Hype, the conversation delves into how fandom is more than just a hobby, how different types of fans are motivated in different wa...
Sep 20, 2023•19 min•Season 14Ep. 1
Join Venatus as they explore the dynamics of trust in the ever-changing ecosystem of gaming and advertising. They will shed light on the challenges, strategies, and opportunities for the industry when it comes to building trust on both sides of the ad supply and demand chain. From understanding in-game audiences to viewability metrics, they will uncover how the industry can continue to grow authentically while driving revenue effectively and ethically. Hosted on Acast. See acast.com/privacy for ...
Aug 10, 2023•25 min•Season 13Ep. 9
As an industry we can get so caught up with shiny new tech that we forget what it means for the most important person, the customer. In this discussion, Spark Foundry's Chief Strategy Officer, Marcos Angelides, looks at how people are using Gen AI in their everyday lives. From accessing expert guidance, to expressing their deepest passions, he'll cover 3 trends that will reshape shopper behaviours over the next two years. Hosted on Acast. See acast.com/privacy for more information....
Aug 04, 2023•24 min•Season 13Ep. 8
AI, whilst not an alien concept, is still an emerging technology that adults are having to embrace and adapt to. Much like Gen Z have only known a world of smartphones and wifi, Gen Alpha will grow up accustomed to AI firmly embedded in many aspects of their day to day lives. It is currently adults that are planning the future application of AI, but surely “AI natives” will have a valuable viewpoint about how we enhance our every day lives through the use of AI. Join Generation Media as we prese...
Jul 27, 2023•23 min•Season 13Ep. 7
Interest in women’s football is at an all time high, with England’s Lionesses the most supported women’s national side in the world. To understand how this year’s Women’s World Cup is a key opportunity for brands if they play it right, Footballco's Meg Templeton and Head of INDIVISA Morgan Brennan join us for Stay Engaged. They share some of the amazing stories that led to the Lionesses engaging global audiences and investigate how Gen Z’s habits are reshaping the game. Indivisa’s Ultimate Guide...
Jul 19, 2023•28 min•Season 13Ep. 6
Join Index Exchange and Warner Bros. Discovery as they discuss building a better consumer advertising experience in CTV. In this informative and empowering discussion, Sara Vincent, Index Exchange managing director UK&IE, and Faisal Karmali, Warner Bros Discovery’s VP, Digital Business Operations, will discuss the current state of CTV in the UK, provide a better understanding of the UK consumer, and how we can build a better advertising experience in the future. Hosted on Acast. See acast.co...
Jul 17, 2023•17 min•Season 13Ep. 5
In this episode we delve into the experiences and challenges faced by Black women in the advertising and marketing industry. Lollipop Mentoring CIC is a groundbreaking mentorship programme dedicated to supporting Black women by providing guidance and invaluable networking opportunities with senior leaders from all races. Did you know that, on average, Black women earn £20,000 less than their white male counterparts in similar roles? Its founder, Maria McDowell, will be joined by Rachel Wilkinson...
Jul 05, 2023•36 min•Season 13Ep. 4
In this session, Gabriel Green, Creative Production Manager at AMA, showcases the power of audio and shares how brands can use Dynamic Creative in innovative ways. Hear how brands like Sky, Specsavers and Target use contextual and audience-level data in unique ways to serve the most relevant and actionable ad to each listener - from using a listener’s location to share the number of appointments available in nearby opticians to matching the products in an advert to the genre of a podcast that is...
Jun 29, 2023•13 min•Season 13Ep. 3
The advertising industry has undergone a massive transformation thanks to the adoption of AI, even before the advent of ChatGPT, the momentum towards AI-driven advertising has been gaining speed. Quantcast CEO Konrad Feldman and CMO Deb Stambaugh will discuss how humans are actively interacting with AI for the first time and how better computers and new algorithms have led to new breakthroughs. Hosted on Acast. See acast.com/privacy for more information....
Jun 22, 2023•27 min•Season 13Ep. 2
In this session you will learn how LADbible Group has been able to utilise the camera for entertainment experiences and how AI is being embraced to enhance the roadmap. The session will explore the themes of innovation through emerging technology formats, mastering prompts and understanding how capabilities have expanded. People will come away from the session feeling excited by the creative potential of AI as well as feeling confident in the advantages of testing such formats in the future. Hos...
Jun 15, 2023•19 min•Season 13Ep. 1
As he visited the UK for its 'Video Everywhere Binge Series', James Chandler sat down with IAB Tech Lab's CEO Anthony Katsur to understand Tech Lab's priorities and where he thinks the organisation can make the biggest and most profound change in the industry.Their conversation covers the sustainability of digital advertising, privacy in a new era of ad tech, the opportunities for the future of connected tv and, of course, supply chain transparency.Find out more about Tech Lab and its initiative...
May 11, 2023•22 min•Season 12Ep. 11
