IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com
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TripleLift explores how the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. Get an intro on the Essential Marketplace by TripleLift, offering advertising solutions for every channel and every objective. Hosted on Acast. See acast.com/privacy for more information.
The global pandemic rendered the past two years anything but normal. The way we work and where we work has gone through a transformation, not only in accelerating the digitisation of our lives, but also merging work with our personal life. How has this changed our habits as consumers? What does this mean for brands and advertisers? The team at Microsoft Advertising set out to understand the impact of these changes and how advertisers are adapting to this journey. What they discovered is a new co...
In this final episode of Season 9 of The IAB UK Podcast, James talks to the IAB's Policy team - Christie Dennehy-Neil and Beth Rogers - about the Online Advertising Programme, or OAP for short. The OAP has been set up by the Government to review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework. While it's very hard to predict what the outcome of the OAP will be, the fact that the consultation c...
As Ramadan 2022 nears its end and Eid al-Fitr approaches, James Chandler is joined by Meta's Zehra Chatoo and Modest Visions' Co-Founder Dina Basharahil to discuss how brands are approaching and celebrating Ramadan online. A year on from last year's episode with Miriam Faber and creator Basma Khalifa, we invited Meta back to discuss how different brands are approaching Ramadan and Eid, why the focus shouldn’t exclusively be around fasting, and how brands and planners can enrich what they're doin...
As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the last of three episodes this week, we relive the most talked about session in Engage history - 2017’s ‘Future of News’ presentation, although this podcast episode was actually first broadcast as part of Stay Engaged in 2020 as James Chandler gathered those involved in creating the session to share behind the scenes detail a...
As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the second of three episodes this week, we're returning to Engage 2018 when a pre-Dragons Den Steven Bartlett took to the stage to share the Social Chain story, aged just 25. Four years later and after a couple of years off, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get...
As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the first of three episodes this week, James revisits his conversation with Stacey Dooley which closed the show at Engage 2018. It’s a fascinating half hour not only from the point of view of understanding what she’s been up against in terms of not fitting the typical ‘documentary maker role’ - but how she balances her views o...
If you have even the most passing interest in digital advertising identity and targeting and a curiosity about what happens once third party cookies are phased out, you probably won't have been able to avoid the term 'clean room'. But WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this episode, Permutive's CEO Joe Root reveals all. From walled gardens to the open web and from big brands bursting with first-party data to advertisers with none,...
This week'e episode is focused on the industry’s talent crisis and how IAB UK members in the North West in particular are feeling the effects, exacerbated by the global pandemic. In this discussion, James talks to Manchester Metropolitan Uni's Jo Bodley and Jeff McCarthy who both lecture in Digital Marketing, as well as Ellie England, Commercial Director at Microsoft Advertising who is also based in Manchester and part of the IAB’s Northern group. In an industry where it might once have been con...
The Advertising Standards Authority (ASA) has launched a new pilot with IAB UK members - including Adform, Amazon Ads, Google, Index Exchange, Meta, TikTok, Twitter and Yahoo - that aims to bring more transparency to the digital ad industry. In this week’s podcast, James is joined by the IAB’s resident policy pro, Christie Dennehy Neil (official title: Head of Policy & Regulatory Affairs) for a hot off the press, 10-minute explainer on how the pilot came about, what it sets out to achieve an...
Peel back the sales pitch and carefully crafted PowerPoint deck and it’s always a founder's story that is the most intriguing. This week’s episode of The IAB UK Podcast, the latest in our Meet the Founder series, spotlights a founder who has channelled her passion to leverage positive change into her business. James chats to Sue Fennessy, Founder and CEO of WeAre8, a social app that pays you every time you watch an ad - aiming to provide a sustainable future for transformative change through bil...
After a year off, Leadership Summit, the IAB's annual gathering for industry leaders, returned to Sopwell House on the 10-11 March 2022, bringing senior decision makers together to debate the big issues and shape a sustainable future for digital advertising. In this special episode recorded live at Leadership Summit, hear from speakers, Townhall hosts and delegates as they share their highlights, priorities, what they're excited about and what they believe makes a great leader. This special epis...
This week’s episode is a special interview for International Women’s Day with Zara Gregory, Global Business Director at Anomaly London and member of Bloom, a professional network for women in communications. In the discussion, James and Zara talk about 'The Great Return', a practical guide on the return from maternity leave, launched by Bloom in 2021. A recent survey led by Rachel Stern for Bloom UK saw nearly half of first-time industry mums surveyed agree their maternity leave return was ‘more...
Across the IAB's membership of some 300 companies, it is the individual stories that are often the most interesting to tell, and today's episode is no exception. This week, James talks to MiQ’s co-founder and CEO Gurman Hundal, as part of our ongoing Meet the Founder series. From his early days in ad networks through to running a company in 30 different countries around the world, James and Gurman discuss leadership, over-delivery and psychological safety - all important aspects of MiQ's culture...
To mark National Anti-Click-Through Rate Day 2022, James Chandler speaks to Playground XYZ’s Head of EMEA, Ben Dimond, to discuss clicks, cookies, attention, and what this all means for the future of measurement. From exploring why clicks are so hard to shake to explaining what attention offers in a cookieless world, their conversation is a plentiful buffet of all things online ad measurement. Watch the IAB's NACTRD film and take the quiz to find your perfect metric match at iabuk.com/measuremen...
For our latest episode, IAB UK's CMO James Chandler chats to Blis' CMO Diane Perlman about their newest e-guide 'The insider report: by media planners, for media planners'. The report reveals the trends and insights – by media insiders – that will influence the path of a typical planning cycle in 2022. James and Diane's chat covers connected TV, ‘the forgotten audience’ and gets the inside track from media planners on how they’re thinking and feeling about life post-cookies. Read Blis' full repo...
In the first Policy Special of 2022, Christie Dennehy-Neil and James Davies of IAB UK's Policy & Regulatory Affairs Team bring you up to speed on the online ad ban for HFSS products, currently working its way through parliament, share updates on the Online Safety Bill and the OAP (the Online Advertising Programme), the lowdown from the CMA on the newly set up Digital Markets Unit, as well as looking at where the ICO are focusing their attention on all things relevant to IAB members. For all ...
In this week's episode, James talks to The Trade Desk’s UK Vice President, Phil Duffield about Unified ID 2.0, one of the solutions being developed to help prepare digital advertising for the post-cookie world. The future of user identity, privacy and targeting online can be a complex and often over-complicated topic, but Phil helps break it down in a really straightforward way, as well as giving his own take on what an open and thriving internet looks like. To find out more about User ID in the...
After a short break for Christmas, the IAB UK Podcast is back for Season 9 and in this episode we're doing what we do best in January: looking to the year ahead and helping IAB members cut through 2022 trends to help navigate what's hot (and what you need to know about it) this year. Bringing together some of the finest minds in trend-seeking, James chats to Carat's Dan Calladine; Marek Wrobel, Head of Media Futures at Havas Media UK; Liz Duff from Total Media; and Richard Kirk, CSO at Zenith UK...
In this final episode of Season 8 of The IAB UK Podcast, and the last episode of the year, James is joined by three familiar IAB expert voices to look back on the year: Christie Dennehy-Neil, Head of Policy & Regulatory Affairs, Elizabeth Lane, Head of Research & Measurement, and Tina Lakhani, Ad Tech Consultant. Recorded at our '2021 Wrapped' webinar earlier in the week, let this episode bring you up to speed on all the latest developments, innovations and insight from the world of digi...
This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past year. When are people doing things, what are they doing and crucially, how are they doing it? The research is a cumulation of four week-long specialism events we’ve run throughout 2021 with all of those deep dives laddering up to a set of brilliant insights relating to lockdown behaviour with our digital devices. In this episode, the IAB's Head of Rese...
In our latest episode, we get stuck into ethical advertising as James is joined by Stacey Delaney, Taboola’s UK & Nordics Country Manager and Deb Harper, Partner at Mindshare Worldwide. They discuss the role industry leaders must play in turning talk into meaningful change and why collectives and collaboration are so vital in creating action. As well as agreeing why an ethical media plan is great for business, Deb and Stacey also share some the initiatives they lead within their businesses a...
This week's episode continues our 'Meet the Founder' series, in which we speak to founders of IAB UK member companies about the highs and lows of starting a new digital advertising business, how true they’ve remained to their initial vision and what they might do differently if they had their time again. In this episode, James talks to Voiceworks founder Sophie Hind. Voiceworks is a voice technology and audio production company doing everything from creating skills for Alexa to entire sonic bran...
This week’s episode marks the finale of IAB UK's 2021 Specialism Weeks, focused throughout the year on Ecommerce, Gaming, Audio and - this week - Connected TV. In this special episode to celebrate the connected small screen, James chats to Rick Oakley, Digital Director for Northern Europe at Johnson & Johnson and Laura Belchier, Senior Sales Manager at Amazon Ads. In their chat about TV streaming and live sport, they cover the US Open on Prime Video and the phenomenal rise of Britain’s Emma ...
With COP26 just over a week away, we turn our attention to the climate crisis in this week's episode as James chats to Steve Pollack, Head of Media Communications at Nestle UK and Ireland to talk about his fight to tackle climate change within and beyond his role at Nestle. James and Steve talk about Generation Regeneration , encompassing Nestle’s actions and commitments on climate change, which companies he thinks are getting it right and having the biggest impact, plus - with COP26 happening i...
In this week’s episode James talks to Dr Daniel Knapp, Chief Economist at IAB Europe, about his recent paper, The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe, in which Daniel makes a compelling case against a Europe-wide blanket ban on targeted advertising. In this chat, James and Daniel talk in depth about SMEs who rely and thrive on targeted advertising and cover the role of relevancy, Europe’s ability to compete on a global scale with such a ban in place and why ...
In this special episode to coincide with IAB UK's third annual Podcast Upfronts , James gets a sneak preview from one of this year's partners, Global's Faye McDowall, Strategy Director for DAX . They look ahead to DAX's session with Vogue Williams and Joanne McNally, hosts of podcast My Therapist Ghosted Me , get into why comedy podcasts work so hard for advertisers and throw forward to all the latest innovations in digital audio from Global. Sign up to Podcast Upfronts before 2pm on Thursday 7 ...
In this episode, James welcomes back Rocket CEO James Erskine & Beth Oddy, UK Client Director at TRIBE to get into what’s changed in the world of influencer marketing since they spoke in 2020. This time, they are joined by blogger Lana,@thestylishvoyager on Instagram and YouTuber Evan Edinger. With Lara all about travelling and Evan a US expat living in Britain, they discuss how the last 18 months of lockdowns have impacted the content they make, ‘difficult second album’ syndrome and dispel ...
In this latest edition of our Policy Special series, the IAB's Christie Dennehy-Neil and James Davies get into what advertisers and members can expect from the government’s plans to change aspects of UK GDPR following Brexit and give an update on the ban on HFSS advertising online - everything from what’s exempt through to how it will actually be regulated. The Government has now published its public consultation on reforms to the UK’s data protection regime, closing on 19 November, so if you ha...
This week, James talks to UKOM’s CEO Ian Dowds and Tasneem Ali, Client DIrector at Ipsos about Ipsos iris, their new partnership to measure the size of the UK's online audience. They cover what UKOM is and why it has partnered with Ipsos iris, talk about who the audience measurement tool is for and what you can get out of it, as well as touching on the partnership’s potential for the future. Find out more about UKOM and Ipsos iris here: https://ukom.uk.net/ipsos-iris-overview.php Hosted on Acast...
