Our latest IAB UK Podcast guest is Claire Marker, Head of Client Service at media agency MG OMD. In this episode, James and Claire talk about the launch of Friends of MG Academy, a media foundation course created specifically for those in the ad industry who have lost jobs through redundancy and are looking to re-skill and effectively get back in the game. The conversation covers everything from the early days of MG Academy through to the impact it’s having today as well as how MG OMD have fared...
Jan 28, 2021•25 min•Season 6Ep. 2
In the first episode of 2021, the IAB UK Podcast returns with Trevor Johnson, Head of Marketing, GBS (Europe) at TikTok. Johnson joined the platform just before the first lockdown in 2020, and in this wide-ranging chat with IAB UK's James Chandler looks back at a year of phenomenal growth, Black Lives Matter, the critical difference between diversity and inclusion, and what makes TikTok a place full of joy and creativity. And for his top tip on who to follow, check out @bomanizer on TikTok. Host...
Jan 21, 2021•34 min•Season 6Ep. 1
Amid all the stories of recovery, growth and adapting, there's been one major global story that’s not been getting as much attention as usual this year - ad land's responsibility as an industry when it comes to the climate emergency. In this episode, James speaks to Mindshare's Rob McFaul and The Comms Lab's Jonathan Wise, co-founders of Purpose Disruptors, a group of people setting out to increase awareness of the impact our work is having on the environment. Much of what they have to say will ...
Nov 19, 2020•27 min•Season 5Ep. 12
In this episode of the IAB UK podcast, James is talking all things eCommerce, an area of digital marketing that has seen huge growth throughout 2020 as public reliance on online shopping rockets. To help understand what's driving this, James speaks to Nestlé's Humaira Mahmood, eBusiness & Commercial Insight Lead and Axelle Fillaudeau, Senior eBusiness Development Manager, along with Gavin Stirrat, Chief Operating Officer at Adimo. Hosted on Acast. See acast.com/privacy for more information....
Nov 17, 2020•30 min•Season 5Ep. 11
Trust, transparency, crumbling cookies and increasing regulation. Buckle up as we get into the hard hitting topics with our Display and Data Steering Group. Tune in for an honest discussion about mistakes made by our industry and what is being done to build a sustainable ad-funded ecosystem with the consumer at its heart. Hear from Matt Bennathan from Oracle, Sara Vincent from Index Exchange and Michael Simpkins at Xandr on what they’ve learned from working in display and what emerging formats -...
Oct 28, 2020•31 min
All digital video should be created for a sound-off environment, all mobile video should be vertical and the six second creative is the holy grail for digital advertisers … right? We’ve all heard these one-liners about digital video advertising, but how true are they for your brand? To find out, we’ve gathered some of the brightest minds in video advertising to offer nuanced insights across creative best practice - debunking some of the most common myths buzzing around the industry while they’re...
Oct 27, 2020•27 min
What are the benefits of mobile app vs mobile web advertising? What can you measure in-app? Is it all just gaming? And what on earth is an SDK? If you’ve ever found yourself pondering these questions, fear not. We’ve gathered experts from our Mobile In-App Steering Group to give us a key insight into how to use in-app advertising - from those in the know. Featuring Sandra Schneider from ironSource, Russell Burden from AppsFlyer and Richard Smith at Adjust. Find out more about our Mobile In-App S...
Oct 26, 2020•27 min
Autonomous sensory meridian response, or ASMR as it's more commonly known, will send a shiver down your spine. This unique form of audio can cause a tingling sensation that typically begins on the scalp and moves down the back of the neck - and has been used by influencers and musicians for purposes of meditation, therapy or simply performance. In this special episode, Red Apple Creative's Creative Director, Kath Moroney, experiments with some ASMR sounds on James, explains how it could work for...
Oct 15, 2020•30 min•Season 5Ep. 10
After a short break for a less-than-ordinary summer, James Chandler is back behind the mic for another season of discussion, insight and inspiration from across digital advertising. In this episode, James chats to Samsung Ads' Alex Hole about their new white paper 'Behind the Screens' which reveals that during the first half of 2020, streaming accounted for more TV time than linear. Alex also gives us a 101 explainer on AVOD versus TVOD and shares why he found himself briefly living the life of ...
Sep 23, 2020•22 min•Season 5Ep. 9
Following the Government’s announcement that it will be introducing a 9pm watershed on High Fat, Salt and Sugar online ads - and potentially an outright ban - we know that our members will have a lot of questions about what this means in practice and what the potential wider ramifications could be. In this special episode, James talks to the IAB's Head of Policy and Regulatory Affairs, Christie Dennehy-Neil, who explains what's actually been said so far, what it means for advertisers and the dig...
Jul 31, 2020•23 min•Season 5Ep. 8
They say you should never meet your heroes, but in our latest episode, interviewer becomes interviewee as James speaks to Rachel Humphreys, co-host and producer of his favourite podcast, The Guardian's Today in Focus . It was, Rachel tells James, a Guardian staffer who invented the word "podcast" and The Guardian has long been committed to using audio to tell its stories. In this extended episode, Rachel talks to James about how she and the rest of the Today in Focus team put together each episo...
Jul 29, 2020•40 min•Season 5Ep. 7
With holidays during lockdown out of the question, there are few industries that have been hit by COVID-19 as hard as the travel industry. In this episode, the IAB's James Chandler talks to Tripadvisor's Associate Director of Research and Insights, Shibani Walia. They discuss Tripadvisor's COVID-19 recovery white paper, new travel patterns already emerging and what consumers want from travel brands right now. Read Tripadvisor's resources here: https://www.tripadvisor.com/TripAdvisorInsights/w593...
Jul 23, 2020•25 min•Season 5Ep. 6
After many years working with media companies, Sarah Christie, a coach and hypnotherapist, bought Crockwell Farm in Cornwall where she set up a retreat to help people escape life and manage work-related stress. In this episode of the IAB Connected Podcast, Sarah joins James from here retreat (her description of which will whisk you away to rolling hills and blue seas) to take a different perspective on lockdown: how different types of people have coped, what we can learn from those who have adap...
Jul 15, 2020•24 min•Season 5Ep. 5
"Are our eyes really worth ten times more than our ears?" asked Daniel Ek, Spotify's Founder in relation to the comparable ad spend between video and audio. In this episode, Spotify's VP EMEA and Multi-Market Sales, Marco Bertozzi, discusses the trajectory of online audio, Spotify's work in podcasts and - in case you missed it - his lockdown garden marathon. Hosted on Acast. See acast.com/privacy for more information.
Jul 10, 2020•26 min•Season 5Ep. 4
Rocket are a youth and children's marketing business who help brands understand young people. Their lockdown diaries with children aged 5-11 reveal how kids have reacted to being stuck at home and in this episode James Chandler speaks to James Erskine and Sophie Thirlwell about some of the children's brands that have made a big impression - from Sea Life Centre's lesson plans to Fortnite putting on a concert for 27 million people. Find out more about them at wearerocket.co.uk Hosted on Acast. Se...
Jul 07, 2020•25 min•Season 5Ep. 3
IAB UK has been working with Callaly since they were named one of the 50 Leading DTC brands in the UK as part of our study Born Online in 2019. With a brand described as "chic" by Vogue, they are making waves in femcare and revolutionising how women buy period products. In this episode, Callaly's CMO Kate Huang discusses crowdfunding, B-Corps, influencers and the joy of convenience. Find out more about Callaly and watch their Unboxing video at www.calla.ly Hosted on Acast. See acast.com/privacy ...
Jul 02, 2020•33 min•Season 5Ep. 2
After a short break for our Stay Engaged daily offstage sessions, IAB UK's James Chandler is back in the busiest seat in digital advertising. We kick off this new series chatting to Ed Couchman, UK General Manager of Snap Inc. Ed and James discuss the small touches that make a big difference to staff and clients, the many shapes of recovery (upside down square root, anyone?) and the Snap 2020 Partner Summit. Find out more about everything going on at the IAB at iabuk.com Hosted on Acast. See aca...
Jun 30, 2020•21 min•Season 5Ep. 1
Relive the most talked about session in Engage history - 2017’s ‘Future of News’ presentation. In this final Stay Engaged Offstage Session, hear behind the scenes detail about Ken Fawes’ inception, preparations in the weeks leading up and how it all came together on the day. IAB UK's James Chandler is joined by award-winning journalist David Walsh, actor Bryan Torfeh who played Ken Fawes, the Guardian's Nick Hewat and News UK's Olly Lewis. Watch the full session here: https://youtu.be/YF0qk8__zZ...
Jun 05, 2020•38 min•Season 4Ep. 16
In today's Offstage Session, Jonny Protheroe and Justine L’Estrange of Google UK reflect on their extensive Google Trends analyses spanning April and May 2020 - interpreting what the nation has been searching for during the lockdown while inviting listeners to draw their own conclusions. They retrace something of an emotional memory rollercoaster of trends - from the surprising to the moving, reflect on the big open questions being asked at Google, and touch on the ways in which they are advisin...
Jun 04, 2020•17 min•Season 3Ep. 15
What will advertising look like in 2030? Will it even exist? In this Daily Offstage Session hear the results from Essence’s global study on what the next decade of advertising will look like. Key themes include increasing use of biometrics, technology’s impact on consumer behaviour and the deepening relationship between brands and consumers. Hosted on Acast. See acast.com/privacy for more information.
Jun 03, 2020•20 min•Season 4Ep. 14
Our relationship with social media has changed in the face of the crisis. Before the pandemic, experts raised concerns over the mental health of social media users, yet usage is up 40% and influencers are reporting exponential growth. As we connect more with our communities offline, perhaps the pandemic will encourage a kinder community online? The Fifth’s founder Olly Lewis is joined by Dr Sarah Vohra, Victoria Emes and Paula Akpan to discuss. Hosted on Acast. See acast.com/privacy for more inf...
Jun 02, 2020•28 min•Season 4Ep. 13
When it comes to having a tangible impact on society, many brands place too much emphasis on talk rather than action. In this daily offstage session, Samantha Williams, Facebook’s Global Category Director for Food, looks at household brands that have defined, built and communicated purpose to drive real-world change via Facebook platforms. Hosted on Acast. See acast.com/privacy for more information.
Jun 01, 2020•24 min•Season 4Ep. 12
Agitation and transformation are the lifeblood of our advertising. But what does it take to be a successful troublemaker? How do you become a fire-starter without starting actual fires? How do you build a career on being contrary, and lead your team to challenge consensus? Join Tor Thompson, EMEA Regional Director for Microsoft Advertising's Business Team as she shares her learnings from the last few years to inspire you to bring about change. Hosted on Acast. See acast.com/privacy for more info...
May 29, 2020•15 min•Season 4Ep. 11
Creating and interpreting sound has given humans a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise attention was refined well before the ‘battle for attention’ we all experience in the modern digital world. In this experiential session, Sam Crowther, Executive Creative Director at A Million Ads, explores how our evolutionary legacy can be harnessed by dynamic creative to help brands communicate instinctively. Hosted on Acast. See acast.com/privacy...
May 28, 2020•29 min•Season 4Ep. 10
With a Ph.D. in machine learning, what better person to guide Stay Engaged listeners through a cookie-less future than Quantcast’s Dr Peter Day? In this offstage session, he discusses the benefits of a new, more attractive advertising landscape and shares everything you need to be prepared for what comes next. Hosted on Acast. See acast.com/privacy for more information.
May 27, 2020•15 min•Season 4Ep. 9
The intimacy of podcasting creates engaged and loyal audiences, with listeners looking to their favourite podcasts to help them through tough times. In this session, Acast reflects on connections made, and to be made, through podcasting; featuring Emily Dean from ‘Walking the Dog’, James Barr and Dan Hudson of ‘A Gay And A NonGay’, and Caroline Foran from ‘Owning It: The Anxiety Podcast’. Hosted on Acast. See acast.com/privacy for more information.
May 26, 2020•40 min•Season 4Ep. 8
With hundreds of millions of Amazon Alexa smart speakers in homes worldwide and Google Assistant available on more than a billion devices, an assistant powered future is much closer than people think. This session, with Rabbit & Pork's John Campbell and Steff Preyer, analyses a day in the near future, envisioning how consumers will use virtual assistants to enrich their everyday lives and exploring what brands can do to get in on the action. Hosted on Acast. See acast.com/privacy for more in...
May 22, 2020•27 min•Season 4Ep. 7
What will the impact of this global pandemic be on the digital ad market? And how will it rebound? Join IAB Europe’s Chief Economist Daniel Knapp for expert insight into the relationship between economic trends and advertising growth, what we can learn from previous recessions, and what’s different this time. Hosted on Acast. See acast.com/privacy for more information.
May 21, 2020•25 min•Season 4Ep. 6
In trying times, ‘good business’ matters more than ever and actions speak far louder than words. In this session, Good-Loop's Founder and CEO, Amy Williams, shares how they are helping brands continue advertising with purpose, while also literally funding the front-line through immediate donations to vital causes. Hosted on Acast. See acast.com/privacy for more information.
May 20, 2020•15 min•Season 4Ep. 5
Join Red Apple Creative as Kathleen Moroney, Sam Dillon and Ben Bell take you by the ear with a complete guide to understanding music and sonic identity for brands. This offstage audio session - part of IAB UK's Stay Engaged - covers the language of sound, briefing in a request for audio branding, how to work with composers and why audio branding needs to be part of every advertiser’s plan right now. Hosted on Acast. See acast.com/privacy for more information....
May 19, 2020•25 min•Season 4Ep. 4
