Outdated legislation prevents sexually active gay or bisexual men from donating blood, even if it’s perfectly safe to use. In this episode, LADbible Group’s Nick Hodgkins and Freedom to Donate Founder Ethan Spibey discuss their award-nominated ‘Blood Without Bias’ campaign, which saw the social publisher use its mass reach to raise awareness of this discriminatory issue and galvanise a youth audience to take action. Hosted on Acast. See acast.com/privacy for more information....
May 18, 2020•31 min•Season 4Ep. 3
Nature is in real trouble and WWF is on the front line in the struggle to rebalance the relationship between nature and people. To the world’s leading environment charity, social media is the quickest way to mobilise billions of people. In this daily offstage session, find out how WWF and their agency Tug are using social stories to help save the world. Emily King and Emily Knox from Tug are joined by Alice More O’Ferrall, Acting Head of Global Digital at WWF. Hosted on Acast. See acast.com/priv...
May 15, 2020•32 min•Season 4Ep. 2
Having captivated Engage-goers with his provocative take on advertising for the post digital age back in 2018, Publicis Groupe’s enfant terrible Tom Goodwin returns to answer 50 of the IAB’s most pressing questions. No rehearsal, no advance peek and recorded entirely in a single take in a grilling by IAB UK CMO James Chandler. Hosted on Acast. See acast.com/privacy for more information.
May 14, 2020•36 min•Season 4Ep. 1
In this last episode of the IAB UK Connected Podcast series for a few weeks, James catches up with Bloom & Wild's Brand and Comms Director, Charlotte Langley. She shares a simple but super effective way of being sensitive to customers, rescuing tulips and using Slack to try and recreate a little slice of office life. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub . Ho...
May 13, 2020•25 min•Season 3Ep. 25
Sam Field, Head of Creative Technology, EMEA at RYOT, the creative arm of Verizon Media is James' guest on this episode of the IAB UK Connected podcast. They chat emerging tech, what lockdown has meant for the future of digital events and Sam explains what 5G is enabling in the real world. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub . Hosted on Acast. See acast.com/pri...
May 11, 2020•22 min•Season 3Ep. 24
On the day the government are expected to lay out a plan for easing lockdown, IAB UK CMO James Chandler talks to the CEO of tails.com, James Davidson, to hear how this DTC dog food company has been impacted by COVID-19. Tails.com are also offering IAB UK Podcast listeners a free month's trial with code 'IAB' at checkout. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub . Ho...
May 10, 2020•21 min
In contrast to much social media where people look back on what they've done, Pinterest is a place people go to plan, Louise Richardson, Pinterest's Director of Marketing, tells the IAB's James Chandler. Hear from Louise about why having something to plan for is so important right now, some of her favourite Pinterest boards, and the crucial role Stephen King is playing in her own lockdown. For more information about how we are supporting our members at this time, as well as resources and trends ...
May 07, 2020•25 min•Season 3Ep. 22
In the latest episode of the IAB UK Connected podcast, James chats to Jon Longhurst of LongTerm Digital about the latest findings from its most recent quarterly industry report for media owners, publishers and platforms based on insight from agencies. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub . Hosted on Acast. See acast.com/privacy for more information....
May 05, 2020•22 min•Season 3Ep. 21
All types of media have had their worlds shifted by COVID-19 and influencers are no exception. IAB UK's CMO James Chandler chats to TRIBE's UK General Manager about how influencers are finding new ways to work with brands and - like everyone - having to get creative with the tools available to them. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub . Hosted on Acast. See aca...
May 04, 2020•20 min•Season 3Ep. 18
One of IAB UK's newest members, Camilla Harrisson, CEO of Anomaly London, joins James for the latest episode of the IAB UK Connected Podcast. As well as helping their clients pivot and create meaningful campaigns for the current time, Camilla talks about company culture and Anomaly's own project ' Vir-us ", an open-source campaign encouraging people to practice social distancing during the coronavirus pandemic. For more information about how we are supporting our members at this time, as well as...
May 03, 2020•22 min•Season 3Ep. 19
In this second episode on trends during COVID-19 - check out our full Consumer Insight trends work here - James talks to Dentsu Aegis Network's Luke Aldridge. Luke has set out to make programmatic in gaming natural and accessible for advertisers, and in this episode he talks about how gaming is allowing people to socially connect during lockdown and shares some of his favourite gaming campaigns. Wendy's, anyone? For more information about how we are supporting our members at this time, as well a...
May 01, 2020•30 min•Season 3Ep. 18
In episode 14 of the IAB UK Connected podcast, James chats to Tom Pepper from LinkedIn about how the platform is supporting NHS and key workers, ways in which brands are using LinkedIn to share their lockdown best practices and life as a PE teacher. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub . Hosted on Acast. See acast.com/privacy for more information....
Apr 30, 2020•26 min•Season 3Ep. 17
A bumper episode with an industry legend: IAB UK's CMO James Chandler speaks to Godfather of Effectiveness Peter Field, co-author of advertising bible 'The Long and The Short Of It'. Listen as James and Peter discuss highlights from his latest paper 'Long, Short or Dark: a guide to advertising best practice in recessions', how the current crisis shapes up against previous economic recessions, the "bounceback", his take on brand building in digital, and Direct to Consumer brands. For more informa...
Apr 29, 2020•42 min•Season 3Ep. 16
James is joined by another Direct to Consumer (DTC) brand on the latest episode of the IAB UK Connected Podcast. Steph Douglas is the founder of Don't Buy Her Flowers a 'thoughtful gifting company'. She shares how lockdown has affected her business and how a small initiative to show love for key workers had a huge impact. Find out more about Steph and her business in this film , part of our Born Online study into DTC brands. For more information about how we are supporting our members at this ti...
Apr 27, 2020•23 min•Season 3Ep. 15
In our latest episode, and marking the first in a weekly series exploring consumer trends, James speaks to Flora Williams, Business Director at OMD and all-round audio expert. They discuss the impact that lockdown is having on podcast listening and how the role of audio is changing at a time when people are working from home. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub...
Apr 23, 2020•20 min•Season 3Ep. 14
With a vast range of clients - from small brands to global household names - data, insights and consulting company Kantar are well positioned to not only understand the COVID-19 crisis' impact, but also to help brands survive it. In this episode, James talks to Kantar's Jane Bloomfield about the seven point checklist they have developed for how brands can deal with this unusual, disruptive and rapidly changing global situation. For more information about how we are supporting our members at this...
Apr 17, 2020•32 min•Season 3Ep. 13
Coronavirus is impacting the way we live, work, shop and - of course - eat. One of the brands offering a crucial service throughout this is Gousto, the direct to consumer recipe box company. In this episode of the IAB UK Connected podcast, James speaks to Gousto's CMO Tom Wallis about the impact of COVID-19 on their supply chain, how its impacting their comms approach and why the nation's favourite PE instructor is the perfect ambassador for their brand. For more information about how we are sup...
Apr 15, 2020•27 min•Season 3Ep. 12
Facebook's Nick Pestell is the latest IAB member to chat to James on the IAB UK Connected podcast. After the COVID-19 outbreak hit companies hard, Facebook were quick to announce their support for small businesses. In this episode, Nick explains how Facebook's mission of giving people the power to build community and bringing the world closer together is the perfect mission for times like these. For more information about how we are supporting our members at this time, as well as resources and i...
Apr 07, 2020•19 min•Season 3Ep. 11
As we slide into week four of national social distancing, great original content created and curated by companies like LADbible Group feel like they might be what see us through all this. In our latest episode, James catches up with LADbible Group's Head of Agency Sales, Jack Cowin, to chat myth-busting, live streams and how - at times like this especially - young people are looking for ways to act rather than just watch. And if you have any light to shed on James' cheesy mystery please tell us ...
Apr 06, 2020•20 min•Season 3Ep. 10
With latest figures suggesting that the newspaper industry stands to lose £50 million due to keyword blocking during the Coronavirus outbreak, content verification is back in the spotlight. In this episode, James Chandler talks to BBC Global News' Programmatic Trading Manager for EMEA, Emily Roberts, about how the BBC's commercial arm are tackling this issue. Emily also discusses the role of trusted news at the moment and why social distancing might be the perfect time to borrow a dog... For mor...
Apr 03, 2020•17 min•Season 3Ep. 9
The latest guest to join James live from social distancing at home is Google's UK Director of Agencies Matt Bush. Whether via Joe Wicks' PE lessons on YouTube, a new reliance by teachers on Google Classroom, or a nation suddenly turning to Google Hangouts, there's a lot going on at remote Google HQ. As well as sharing some of his own working from home habits, Matt reveals some of the efforts Google is making to support the World Health Organisation and to keep public service information flowing....
Apr 02, 2020•29 min•Season 3Ep. 8
With the world united in isolation and facing an unprecedented period of social distancing, the mental health issues inherent in that speak for themselves. James Routledge co-founded Sanctus to make it easy for employees to talk to a professional about their mental health. At a time when it's critical we keep talking about how we're feeling, James Routledge joins the IAB's James Chandler to discuss the importance of discipline and self-motivation in looking after your mental health, why people w...
Mar 31, 2020•21 min•Season 3Ep. 7
As week two of the nation working from home comes to an end and Prime Minister Boris Johnson tests positive for Coronavirus, the IAB UK Podcast turns to the fountain of all media knowledge, Enders Analysis, for a frank assessment of the impact of COVID-19 on the media industry. In this episode, James speaks to Enders Analysis' Head of Tech, Joseph Evans, about who's up, who's down and why the app store charts are looking a little less than normal. For more information about how we are supporting...
Mar 27, 2020•18 min•Season 3Ep. 6
With the majority of the digital ad industry decamped to their studies - makeshift or otherwise - how are we all adapting to a new 9-5? And, from Zoom Zumba to Slack contests, what does the WFH routine consist of? James Chandler sat down with Digiday’s Senior Correspondent Lara O’Reilly to discuss how companies are coming up with innovative ways to engage and motivate their staff remotely. Plus, what brands are walking the walk when it comes to demonstrating genuine brand purpose during the COVI...
Mar 25, 2020•17 min•Season 3Ep. 5
As the digital ad industry navigates the COVID-19 outbreak and establishes a new WFH routine, we’re taking a break from our usual podcast format to bring you shorter, more regular episodes for the next few months. Coming to you from his makeshift recording setup in Berkshire, James Chandler will be getting news, views and advice from across our sector, starting with IAB UK’s CEO Jon Mew. Jon joins James (virtually) to explain how we will be working to support members during this period of social...
Mar 19, 2020•6 min•Season 3Ep. 4
Where can you get expert insight on content verification practices, the biggest industry news from the past week and a quickfire Q&A with Reach’s Piers North? Look no further. In this week’s episode of the podcast, we sit down with GSK’s EMEA Senior Media Director Jerry Daykin and Katie Grosvenor, Head of Sales for Northern Europe at Integral Ad Science, to talk safety, suitability and how brands can get the balance right. Channelling Andrew Marr, we also chat to Campaign’s Global Digital Ed...
Mar 05, 2020•30 min•Season 3Ep. 3
Does the Digital Skills Gap really exist? How can you avoid being a #clickhead? And just what do Paul Gubbins and Hugh Grant have in common? Some big questions on the IAB UK podcast this week and a host of wonderful guests to answer them. Following the launch of our Digital Skills Gap research with Middlesex University, we’re joined by MG OMD’s Kat Bozicevich and - from our new charity partner the Media Trust - Jasmine Dotiwala and recent grad and Gen Z rep, Tomi Ojo. From ensuring diversity in ...
Feb 20, 2020•30 min•Season 3Ep. 2
They say good things come in threes and they’re obviously right – season three of the IAB podcast kicks off with three fabulous guests in the form of futurist Tracey Follows, IAB UK chairman Richard Eyre and Buzzfeed’s Head of Buzz Remee Patel (who possibly has the best job title in existence). From space travel to the tech due a comeback, Tracey chats to host James Chandler about what digital innovations will take off in the 2020s. Meanwhile, following our Digital Trust Forum last month, the t-...
Feb 06, 2020•31 min•Season 3Ep. 1
Season 2 Episode 10: Emerging Digital The IAB’s Head of Marketing Tom Stevens takes the reins in the final episode of season 2, with a roundtable looking in more detail at two areas of emerging digital: emotional targeting and camera marketing. Unruly’s Becky Waring and Snap’s Ed Couchman help us understand these two areas in more detail and what to expect in future. Charlie Glynn from Havas shares a bitesize look at programmatic with Two Minutes on Bid Shading and the IAB’s Sophia Haynes lets u...
Jun 26, 2019•32 min•Season 2Ep. 10
“Know more than the next person.” So said Alex Jenkins, Editorial Director of Contagious at IAB UK’s Engage on Wednesday 5 June. And if you missed it, there’s no better way to know more about what happened there than the next person than by listening to this special episode of the IAB Podcast. Recorded on-site at the Barbican, host James Chandler, CMO at IAB UK, catches up with speakers from the day who tell us what they talked about on stage, how the internet lets them be their best selves and ...
Jun 13, 2019•18 min•Season 2Ep. 9
