Since Coca Cola used Santa Claus to help sell Coke in the 1920s, advertisers have looked to trusted and influential faces to promote their products. 100 years on, influencer marketing looks very different and seeing #spon on more and more posts and platforms can be confusing. Luckily for us, we’ve got Olly Lewis, MD at THE FIFTH and Alice Audley, Founder and CEO of Blogosphere on this episode to help us understand how it works. Things get all international in Two Minutes On as James chats ‘down ...
May 30, 2019•34 min•Season 2Ep. 8
Tick, tock, tick, tock. There are just twenty short days until over 1,000 of media and adland’s finest minds gather at the Barbican for IAB UK’s annual event, Engage and in this episode James speaks to one of the speakers, Natalie Bell. The Managing Director of MG OMD gives us a sneak peek into the talk she’ll be giving on stage, “Advertising to four year-olds”. With more chat about the topic than ever before, we put Self-Regulation under the spotlight in Two Minutes On . The IAB’s Public Policy...
May 16, 2019•28 min•Season 2Ep. 7
In episode 6, George Bettany, Founder of Sanctus and Eva Grimmett, Group Chief Strategy Officer at Havas join the IAB’s James Chandler to talk mental health. In this frank and open conversation, George and Eva talk about their own struggles with mental health issues and the incredible work both have done to open up the conversation around mental health, especially in the workplace. Jon Hatfield, Head of Advertising Product & Technology at Shpock gives us a swift and brilliant Two Minutes on ...
May 02, 2019•31 min•Season 2Ep. 6
“In diversity there is beauty and there is strength”, said Maya Angelou. Building a strong, sustainable and – frankly – beautiful digital advertising industry is a priority for the IAB, and in this episode we focus on Diversity, Equality and Inclusion. James is joined by Sarah Barnes, People & Culture Director at Bauer, and Rak Patel, Head of Sales at Spotify for the roundtable, while the IAB’s Jane McNeill and Sophia Amin give an update on the work that the IAB specifically is doing on ID&a...
Apr 18, 2019•26 min•Season 2Ep. 5
Ad tech, advertisers, agencies, lend us your ears for Episode Four, as host James Chandler turns his attention to all things aural. Global’s Guy Jones and Acast’s Chris Wistow join our roundtable to talk all things audio, while sound connoisseur Sam Crowther gives us a whirlwind explanation of Sonic Branding in Two Minutes On . We can confirm that no blue hedgehogs were hurt in the making of this segment. The inside track on life at the IAB comes from our brand new Standards Manager Keren Tal ta...
Apr 11, 2019•31 min•Season 2Ep. 4
Order! There may be mayhem in the Houses of Parliament, and at the time of writing we do not know exactly when Britain will leave the EU, but this Brexit episode of the IAB UK podcast will be sure to bring a bit of calm into your lives. We should probably clarify this was recorded on 18 March and frankly by the time you listen, anything could have happened. We couldn’t bring ourselves to make a whole episode on Brexit, so we gladly turn our attention to Programmatic Guaranteed in Two Minutes On ...
Mar 21, 2019•23 min•Season 2Ep. 3
To quote Jimmy Cliff, “I can see clearly now, Episode 2 of the IAB podcast is here”. Yes, we’re tackling a big issue in digital advertising: transparency. Where is your money going when you buy ads online, and who is adding the most value? There’s plenty being done by the IAB to tackle it, but this episode gets the view of Rowly Bourne from Rezonence and Lauren Dick from MailMetroMedia to hear why it’s an issue they care so much about. The IAB’s Chief Digital Officer Tim Elkington boldly takes o...
Mar 07, 2019•22 min•Season 2Ep. 2
The IAB UK Podcast returns for 2019 and the only difficult thing about this ‘difficult second album’ will be getting your head around econometrics. In this first episode of Season 2, host James Chandler from the IAB tackles all things Measurement, chatting to Lolly Mason of Celtra and the IAB’s Hannah Bewley about our new Measurement Toolkit and the need to move on from click-through rates. Mindshare’s Arvind Kapavarapu blows our minds explaining Econometrics in just two minutes; and in Overhear...
Feb 21, 2019•23 min•Season 2Ep. 1
In this special one-off episode we bring to you the best of Nonference – hot off the press. Hear from the quiz masters at BuzzFeed on how they tackled running a session at Nonference, getting punters to make their own quizzes on crucial topics like ‘what type of garlic bread are you?’ for their different media brands. We caught up with Kathleen Moroney of Red Apple Creative and Jamie Morton from My Dad Wrote A Porno on podcast advertising and really knowing your audience. And we couldn’t resist ...
Nov 02, 2018•18 min•Ep. 12
Explore all the sounds of Nonference in true binaural style in this special one off episode produced in partnership with Acast. Hear interviews with Jamie Morton of My Dad Wrote A Porno fame, Spotify, RYOT Studio, Voxly, dunnhumby Media, Mindshare and many more of the session hosts and attendees from our first ever Nonference at London’s Tobacco Dock. If it’s voice assistant fantasies, liquid nitrogen meringues and the second largest gong (well, technically a tam tam) in Europe you’re after, the...
Nov 01, 2018•16 min
In this special one-off episode, we look back on the best bits from Engage 2018 while they’re still fresh in our memory. Christie & Jon sit down with James to reveal who impressed them the most on the Barbican stage and share their takeaways from another stellar IAB Engage. We also hear from a selection of speakers from the day including Polly Curtis, Tom Goodwin, Simon Gosling, Fleur de Force, Steve Bartlett, Lucy Jameson as well as the brilliant and newly minted MBE, Stacey Dooley. -- Tw: ...
Jun 15, 2018•29 min
In the final episode of Series One, we hark back to the best bits from Engages in years past with IAB UK BFF’s Amy Kean from Starcom and News UK’s Milton Elias. We reminisce about the inaugural Engage in 2005 with Bill Gates and discover something new about our CEO Jon Mew’s Mobile Engage event feedback scores. Our ad tech supremo Tina Lakhani gives a two minute explainer on RTB 3.0 whilst Sophia and Catherine from the IAB swing by to talk about Stacey Dooley’s book, Radio Audio Week and their h...
May 17, 2018•25 min
Hear a selection from our stellar line up of speakers that included rentalcars.com, Global’s DAX and the brilliant Tracey Follows. Plus we chat about the incredible power of voice, how DOOH is being weaved into the fabric of Manchester City Centre and how Dr Peter Day of Quantcast reached legend status on the day. Tw: @iabuk Insta: @iabuk podcast@iabuk.com -- Refresh your memory on who talked about what at Bridgewater Hall Don’t forget to book your tickets for Engage 2018, 7 June at the Barbican...
May 03, 2018•22 min
This week GroupM’s Bethan Crockett and Justin Taylor from Teads join our roundtable to debate whether digital advertising can ever be 100% brand safe. We cover the yeses, nos & maybes and get into the specifics on what can be done to make sure brands make informed choices about where their ads appear online. Unruly’s programmatic supremo Paul Gubbins fully dissects header bidding before serving it up as a two minute treat and Lizzie & Tom from the IAB drop in to eulogise about the Gold S...
Apr 19, 2018•27 min
In Episode 7, Rak Patel from Spotify & Clear Channel’s Cadi Jones join us to talk about the new spaces in which digital innovation is thriving. We talk data vs. creativity, what’s currently being over-hyped and some predictions for the future. Jon Markwell from our Industry Initiatives team sums up Blockchain in just two minutes whilst our measurement supremo Hannah and CEO Jon drop in to talk (you guessed it) measurement, the countdown to Engage 2018 and complain about the size of this year...
Apr 05, 2018•28 min
This week we’re joined by Creative Equals Advisory Board members Pip Jamieson (Founder of The Dots) and Cheyney Robinson to discuss how diverse digital advertising actually is. We get into their own stories, stats and ambitions for making diverse teams and diverse thinking a bigger priority for the industry. Our very own public policy maestro Christie Dennehy-Neil sums up the Digital Charter in two minutes while Frankie and Brad from the IAB swing by the studio to talk about our new website, the...
Mar 22, 2018•28 min
In episode 5, we change up the format and hand the mic over to some of the industry’s leading lights who were in attendance at the IAB’s third annual Leadership Summit in February. Hear from a glittering line up of speakers and attendees that include Uncommon’s Lucy Jameson, Andy Sandoz from Deloitte Digital and Natalie Bell from MG OMD. Plus Nigel Gilbert from AppNexus talks collaboration and Twitter’s Dara Nasr tells us about the leader who has had the biggest influence on him. Tw: iabuk Insta...
Mar 08, 2018•20 min
In episode four, L.A. Ronayne from Stink Studios and Art Tindsley from RYOT join us to talk creativity and debate whether or not digital advertising has overdosed on the science and forgotten about the art. Adland legend and CAP Chairman James Best gives us a specially extended ‘two minute’ lowdown on the ASA and CAP code whilst George & Amanda from the IAB drop in to talk Keith Weed, Adspend and their favourite Winter Olympics event. And Dora Michail from The Telegraph tackles our ten quick...
Feb 22, 2018•28 min
In our Leadership Summit themed episode, we are joined by host of Eat Sleep Work Repeat Bruce Daisley and IAB Chief Operating Officer Jane McNeill who share their thoughts on the fascinating world of work culture, wellbeing and Bruce's New Work Manifesto. IAB UK Chief Digital Officer Tim Elkington gets into the IAB Gold Standard in just two minutes, and our CEO Jon Mew and Senior Events Manager Anna Randles deep dive into what to expect from our Leadership Summit, coming up later this month on 2...
Feb 08, 2018•29 min
In episode two we're joined by Ruth Zohrer at Mindshare and Vicky Foster from Bauer to debate whether or not media agencies have lost their mojo off the back of Rick & Dan’s Carat UK presentation at Engage last October. IAB UK ad tech specialist Dee Frew explains the inner workings of ads.cert in two minutes whilst Polly and Steph from the IAB talk ad spend, Dry Jan and the best/worst that CES had to offer this year. And Ed Couchman from Facebook shares an industry exclusive in answering our...
Jan 25, 2018•25 min
In our first ever episode we're joined by Olly Lewis from News UK and Alistair Williams from The Guardian to discuss the now infamous Future of News session at Engage 2017 and how we spent eight months creating our fake editor-in-chief Ken Fawes. IAB UK's Head of Policy & Regulatory Affairs, Yves, covers off the complexities of the GDPR in two minutes whilst Christie and Lizzie from the IAB talk Summits, Select Committees and (Gold) Standards. And Alex Faust from Spotify takes on our Member ...
Jan 11, 2018•25 min
