Defining attention with Oracle's Irina Dzyubinsky

This week's episode of the IAB UK podcast is about the topic on the lips of everyone in digital advertising: attention. To tackle this topic du jour head on, James speaks to Irina Dzyubinsky, Senior Director of Product Management at Oracle Advertising, about how the industry’s interest in attention has ebbed and flowed, how the terms attention and engagement shouldn’t be conflated, and why, controversially, not everyone sees the importance of attention as a metric.

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