E36 - A Small Audience is Your Super Power Advantage - Celebrate Them

EPISODE 36 - 

A Small Audience is Your Super Power Advantage - Celebrate Them

Starting Small is your Super Power Advantage

Bigger Doesn’t Mean Better

Typically, most people think the bigger the audience, the more success they will experience. But here’s the truth of the matter… Bigger doesn’t necessarily mean better. You can thrive with a tiny audience. There’s actually an advantage that you have with a smaller audience.

Better Intimacy

You can create intimacy in a greater way than somebody who has a bigger audience ever could. You can do all kinds of things with a smaller group and get to know them on a much deeper, more intimate level than anybody with a big audience can do. They just can’t do the certain things that you can at scale and it gives you an advantage to know those people better than they know themselves. With a small audience you can get to know these people better than they know themselves, you know what they’re thinking, feeling or doing, and you can support them in making progress with the challenges or skills that they want to learn.

Better Personalization

You can personalize your responses, your marketing, your approach to each person. People with a bigger audience can’t do that. If they had an audience of 100,000 people, there’s no way they can personalize the experience to each individual person. But when you have an audience of just a few hundred people, you absolutely can. And that is going to lead to higher conversions.

Better Follow Up

And number three, follow-up. When you have a smaller audience, you can follow up in all kinds of creative ways that people with big audiences can’t do. You can send personal voice or video messages. You can text people directly and communicate with them in a way that people with a big audience can’t do at scale. So, use that to your advantage. Invite people to send you direct messages, correspond with you and get creative. When you have a smaller audience and start building a deeper, more intimate relationship with that audience, your conversions are going to be way higher.

Use a Smaller Audience to Your Advantage

With a smaller audience, use your advantage to be able to create

• Intimacy
• Personalization
• follow up

Build your foundation with a smaller audience - try things out, get feedback, enjoy the community you build today.  As your community grows you might not have the luxury of time and interaction that you have right now

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