Building Trust in a Digital Age with Marcus Sheridan - podcast episode cover

Building Trust in a Digital Age with Marcus Sheridan

May 05, 20251 hr 12 minEp. 412
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Episode description

In this conversation, Marcus Sheridan discusses the evolving landscape of marketing in the home services industry, emphasizing the importance of video content, disruption, and building trust with customers. He shares insights on how businesses can adapt to changes brought about by AI and commoditization, and highlights the need for transparency and innovation to stand out in a competitive market. He also discusses the evolving landscape of sales and marketing, emphasizing the importance of adapting to new consumer preferences and leveraging technology while exploring the significance of self-service tools, pricing estimators, and the psychological factors influencing buyer behavior.

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Show Notes:

00:00 The Future of Media in Home Services

02:11 Navigating Change in Marketing

04:31 Disruption and Innovation in Industries

09:50 Creating Trust Signals

13:39 The Role of AI in Marketing

17:11 Commoditization and Differentiation

19:03 The Power of Transparency

31:05 Building a Trusted Brand

37:01 The Future of Selling: Embracing Change

40:50 Self-Service Tools: Revolutionizing Buyer Experience

46:35 The Power of Pricing Estimators

52:34 Understanding Buyer Psychology

56:02 Building Trust Through Personal Connection

01:01:21 Leveraging AI for Business Growth

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Building Trust in a Digital Age with Marcus Sheridan | The Home Service Expert Podcast - Listen or read transcript on Metacast