The Heart & Hustle Podcast - podcast cover

The Heart & Hustle Podcast

Evie McLeod & Lindsey Romantheheartandhustlepodcast.com
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to choose how you want to live it. Ya ready to run your business like a rockstar and own who you were made to be? Perf. Chat with you there!

Episodes

081: How to Improve Your SEO and Rank Higher on Search Engines with Lauren Taylar

Does SEO scare the heck out of you?? Do you forget to blog or even worse, don’t even have a blog?? Are you relying purely on social media for your leads and sales?? If you said yes, we’ve got some tea for you today. Today’s guest is the incredible Lauren Taylar. Lauren is a brand designer, Squarespace website designer, and SEO strategist. She helps powerhouse coaches and creatives build a highly converting website and create an evergreen lead generation machine so that they can stand out, get se...

Oct 08, 202030 min

080: Manual Camera Settings

This episode is for any beginner photographers or human beings wanting to learn the skill of HOW to operate a DSLR camera. If you aren’t familiar or only have a vague understanding of the words ISO, aperture, and shutter speed, keep listening. We are FIRM believers that no matter what business you run, knowing how to operate and take GOOD photos will benefit your business big time. With the presence of Instagram and social media being a HUGE way to market your business, knowing how to take photo...

Oct 06, 202027 min

079: High Ticket Dropshipping and How To Market Your Items with Joe and Mike Brusca

If you’ve been around a while you know we typically talk about creative entrepreneurship and personal branding here on the pod. It’s where we started our businesses, and it’s what we’re known for. However, today we’re throwing you a curveball. GET READY. Though most of you are probably creative entrepreneurs, there’s an ENTIRE world of business and entrepreneurship out there that goes so much bigger than just creative entrepreneurship. And for today’s episode, we wanted to give you a bigger pict...

Oct 01, 202045 min

078: 3 Tips To Master Batch Working

Are you the person who typically has a million tabs open on your computer? If so, we’re about to give you some tough love today! We’re going to help you understand why and how batch working and focusing on ONE task at a time is going to CHANGE your life and business. Let’s be honest, do you actually LIKE bouncing from task to task, tab to tab, and constantly feeling like a chicken with your head cut off? Do you genuinely feel like you get more work done that way? PROBABLY not. Batch working has ...

Sep 29, 202030 min

077: The 7 Key Areas of Rest with Dr. Saundra Dalton-Smith

Are you tired? Do you feel like you’re always running on fumes? If so, don’t you dare go anywhere because today’s guest is going to blow your mind and rejuvenate your soul! We had the honor of chatting with Dr. Saundra Dalton-Smith, a Board-Certified internal medicine physician, speaker, and author. She is an international wellness expert featured in numerous media outlets including Prevention, MSNBC, Women’s Day, FOX, Fast Company, Psychology Today, and as a guest on Dr. Oz show. She is the aut...

Sep 24, 202054 min

076: 4 Ways To Get Out of a Creative Rut

This year has probably had a BIG toll on your creativity. Most of our listeners are creative entrepreneurs in some regard. When you are getting paid to be creative it can be so easy to fall into creative ruts. The thing you once LOVED doing can start to feel like a chore. We know we aren’t the only ones feeling it. We wanted to give you a little refresh today on the podcast to help you get out of any creative rut you’re feeling stuck in. Creativity is a HUGE blessing. We were BORN to be creative...

Sep 22, 202026 min

075: How to Fully Harness the Power of Video on Instagram

Today’s conversation is gonna light a FIRE under your butt. If you’ve ever wondered if you should dive into the world of IGTV or fully harness the power of Instagram stories, today’s show is gonna give you ALL the answers and tools you need. We’re talking to the incredible Natasha Samuel all about social media video marketing. We talk about the power of videos in marketing and specifically how to harness IGTVs, stories, and live streams to market, serve, and grow your following. We cover the nit...

Sep 17, 202055 min

074: How to Know When to Raise Your Prices

Let’s talk pricing. As a business owner, no matter whether you’re a service, digital, or product based business, pricing can be the cause of so much frustration. If knowing when to raise your prices is the cause of you wanting to pull your hair out, this episode is LITERALLY for you. Today we are covering the 3 main points when it comes to knowing WHEN to raise your prices. Hint: it’s NOT based on feeling. Let’s get emotion out of it, and learn how to know when to raise your prices and be CONFID...

Sep 15, 202033 min

073: The Biggest Lies Holding You Back from Success with Kate Crocco

Have you ever felt like your mindset and internal dialog are holding you back from success? For example, have you ever thought of any of the following? “I’m not qualified enough.” “It’s already been done before.” “I don’t have enough time.” “Making money is greedy.” “I can’t possibly have a successful business and be a good mom.” If so, you’re in for a treat. Today’s guest is the incredible Kate Crocco. Kate is a psychotherapist, confidence and mindset coach, and incredible writer who mentors fe...

Sep 10, 202058 min

072: How to Handle Online Hate

If you’ve ever been the victim of a keyboard warrior spewing rude, hate filled opinions of you that hit you HARD, you’re in welcome company. The more social media becomes such a huge part of our culture, the more people think they can say whatever they want online and get away with it. In today’s episode, we’re getting real with you. We open the door wide to the behind the scenes look at some of the comments we’ve received in the past. More importantly, we’re talking about how to actually handle...

Sep 08, 202044 min

071: How to Pitch Yourself for Media Coverage with Christina Nicholson

Have you ever wondered how the HECK brands and businesses get featured in the media? Whether it’s news segments, TV airtime, magazine features, or how to be a guest on podcasts, the big question you probably have is HOW? Today we have the beautiful sassy spitfire Christina Nicholson on the show to talk ALL about how to pitch yourself or your business to the media in a way that ACTUALLY will stand out and not just be another email in an inbox of 20,000. With her business, Media Maven , and her po...

Sep 03, 202051 min

070: Our Favorite Business Books and What They Taught Us

Are you a book nerd like us? Do you geek out over learning more business skills and marketing strategies? If so, this episode is gonna be a TREAT for you. We make it a priority to always keep learning, educating ourselves, and becoming even better business women. A huge part of learning is diving into business books. We especially love learning from people who are different than us and are in different industries because it brings even more value to what we do. We often get asked what our favori...

Sep 01, 202044 min

069: Life as an Influencer with Josie Bullard

If you have ever wanted to get a behind the scenes look at what it’s like to be an Instagram influencer or you’ve wanted to partner with brands you love but have no idea where to start, you’ll love today’s episode! Josie Bullard is an Indiana-living, content-creating, business-owning gal with a zest for helping others turn their creative passions into a reality. She dropped out of college to pursue her dream career and believes you can pursue your dream life too. You can find her now as a digita...

Aug 27, 202036 min

068: How to Start a Podcast in 3 Steps

Today’s episode is all about PODCASTING! If you’re a podcast junkie you may have had the thought floating around the back of your head to start your own podcast! GREAT! But, where the heck do you start?? Today we’re breaking down the first 3 steps to getting started with a podcast. Before getting into the podcasting world, we had a LOT of these same questions. We’re going to break it down for you today from picking your niche, setting up your format, all the way to gear, and software. If you’re ...

Aug 25, 202039 min

067: How To Be Relevant To Your Ideal Customer with Bill Cates

If you struggle with knowing how to go about speaking directly to your ideal client and crafting your message in a way that is actually relevant to the person you want to work with, keep on listening! Today’s guest is the incredible Bill Cates! He chatted with us all about the principles in his book Radical Relevance. Bill Cates is an internationally recognized client-acquisition expert, author, and speaker. In today’s show, he dives into his rules of radical relevance, some of the most mind-blo...

Aug 20, 202051 min

066: Hacks to Increase Engagement on Instagram

Who hates the Instagram algorithm with a passion because it feels like NOTHING you do gives you the traction you are wanting? Do you feel like Instagram is slowly sucking the life out of you because you’re just LOST on how to get more engagement? Do you feel like IG is out to get you? Is your hand raised? GOOD. This episode is for you! Today we are giving you some tough love mixed with some tangible strategies and tips all about HOW to practically increase your engagement on Instagram. These are...

Aug 18, 202043 min

065: Students Spill the Tea

If you’ve ever wondered what we’re really like in person and what it’s really like to learn from us, BUCKLE UP. Today we have a TREAT for you. We sat down with a few past students of ours and asked the hard-hitting questions. They expose the real deal of what it’s like to invest in our education. Here’s the deal, there’s a lot of business educators out there. There are a lot of online courses, masterminds, groups, workshops, coaches, etc. It can be really overwhelming to invest in yourself and y...

Aug 13, 20201 hr 24 min

064: 10 Secrets You Must Know to Create a 6 Figure Photography Business

6 figures. $100k/year. A mile marker and goal for so many photographers. We’re going to talk about it today! It’s not a far-off dream. Yes, it’s doable. It just takes a little bit of elbow grease and strategy. We’re breaking down our top 10 strategies to launch your photography business to 6 figures. If there was one episode we could give you that is a comprehensive, step-by-step list of what we did in our own photography businesses that took us from $0 to 6 figures in under two years, this is t...

Aug 11, 20201 hr 11 min

063: How to Get Your Work Featured with Junebug Weddings Executive Editor Nicole Taliaferro

This episode is for all the photographers and wedding vendors out there! Your mind is about to be BLOWN. If you’ve ever wondered how people get featured on big time wedding blogs, you’re about to get the step by step formula. Today’s guest is the incredible Nicole Taliaferro, Junebug Weddings Executive Editor. This episode is jam-packed with the most helpful and tangible tips on how to get your work featured and the dos and don’ts of submitting your work! Nicole breaks down why getting featured ...

Aug 06, 202050 min

062: The #1 Thing You Can Do to Grow Your Business

Today we are diving into the NUMBER 1 thing we did that grew our businesses the MOST. If you’re ready to see your business TAKE OFF and go from 1 to 100 REAL fast, sit tight, and do not move! This episode is a behind the scenes look into our top recommendation for ANY business owner to grow fast and skip all the potential roadblocks awaiting you on the way. You obviously wanna know the number 1 thing to grow your business. So what is it?? It’s not crushing it on Instagram. It’s not doing more ph...

Aug 04, 202034 min

061: Profit First with Mike Michalowicz

You probably started your business to make money doing something you love, to have financial freedom, and to finally have PEACE in your life. Then, you started your business and discovered that financial freedom and peace were the FARTHEST things from happening as you worked, hustled, and tried to tame the BEAST that your business became. You got into business to be PROFITABLE, right? Yet so often as entrepreneurs we pay ourselves LAST with whatever leftover money we have if any. Today’s guest i...

Jul 30, 202044 min

060: For Photographers: Top 5 Editing Mistakes You're Making in Lightroom

Today’s episode is for all our photographers in the house or anyone who wants to learn how to improve their editing for social media photos. We are diving into the top 5 editing mistakes photographers make in Lightroom and how to fix them. If you’re struggling to nail perfect skin tones, culling is taking you way too freaking long, or you just want to learn little tricks and hacks that make editing in Lightroom a million times easier, we’ve got you covered! Let’s get to the top 5 editing mistake...

Jul 28, 202035 min

059: Creating Viral Content, How to Market Yourself with a Soul Focus, TikTok, and Avoiding Burnout with Quigley and Alex Goode

Today’s episode is a TREAT for you. We chatted with the incredible Quigley AND her husband Alex! Quigley, aka Casey Goode, is a digital content creator based in Los Angeles, CA. Her mission is to inspire mindfulness in human relationships through a vibrant and exciting visual narrative of lifestyle driven content. In 2019, she launched her first online class, Soulcial Media, a self-care and mindset class for content creators. She also recently opened her Soulcial Store, which includes her long-a...

Jul 23, 20201 hr 14 min

058: For Photographers: 5 Tips For Getting Candid Images of Your Clients

If you’re a photographer, this episode is for you. We know a HUGE portion of our audience is photographers and without a doubt one of the biggest questions we get asked is how to get candid images of our clients. We’re going to guess what you’re probably struggling with. You’re at a shoot and your clients feel mega awkward and that awkwardness seems to be coming through all the images you’re taking. The photos you’re taking feel dull and lifeless and you don’t know how to get your clients to loo...

Jul 21, 202044 min

057: Trademarks, Copyrights, Intellectual Property, DBAs, and Contracts with Rachel Brenke

If you struggle with the legal side of your business and terms like “trademarks, copyrights, intellectual property, DBA, LLC, contracts” freak you out, then keep listening! Today we’re talking to the incredible Rachel Brenke. Rachel is a lawyer, MBA & Business Consultant, and entrepreneur. She helps entrepreneurs succeed in their business by being efficient, strategic, and legally protecting themselves. This conversation is a GOLD MINE of information. It has taken us YEARS and THOUSANDS of d...

Jul 16, 202057 min

056: How to Get Through The Slump of Continued Quarantine

We can probably all agree that this year has been a LOT. This year has been really rough. We as people were not made to live our entire lives in a box with no in-person communication. We were NOT built that way, and we can see the affects this quarantine is having on our emotional, physical, and mental health. We wanted to spend an episode chatting with you about how to get through the continued slump of COVID 19 and the quarantining that comes with it because there IS hope. Things are starting ...

Jul 14, 202057 min

055: The Top Paralyzing Habits That Are Preventing You From Living Out Your Potential with Regan Walsh

Regan Walsh is an NYU-certified executive and life coach who focuses on helping women who are over programmed and underwhelmed to reclaim their lives, both personally and professionally. She contributes to Harvard Business Review and Forbes, and has been featured in Fast Company, NBC.com, Smart Business, and Columbus CEO. In today’s conversation, we chat with Regan about some pitfalls that entrepreneurs face when growing their business. She lays out three paralyzing habits that are preventing yo...

Jul 09, 202043 min

054: Q&A Episode: How to Negotiate with Your Inner Critic, Pricing Yourself, Mentor Sessions, and Investing in Your Business

Today’s show is a super fun Q&A with questions from YOU, our listeners, all about all things business. Today’s show covers some gold topics such as how to negotiate with your inner critic and stop hiding behind fear, pricing yourself as an entrepreneur or an educator, how we structure our business mentor sessions, and our top advice for investing in yourself and your business. Show Notes: https://theheartuniversity.com/ 054-qa-episode-how-to-negotiate-with-your-inner-critic-pricing-yourself-...

Jul 07, 202037 min

053: Feel Like You're Screaming on Social Media & No One is Listening? Here’s How to Cut Through the Noise with Tyler Kemp

Today’s episode is gonna blow your mind so don’t you dare go anywhere. We had the pleasure of chatting with Tyler Kemp. Tyler Kemp is the founder of RollSocial.co and LeadRoll.co . He works with small businesses, influencers, and sales/service professionals to help them cut through the noise and own the attention of their market. He’s helped hundreds of sales professionals and businesses scale their marketing using the principles found in a strategy he’s called the F.I.R.E. Formula. That is Freq...

Jul 02, 20201 hr 17 min

052: How To Build Clientele When Moving Your Business

Today we are diving into a topic and question that comes up a lot: how to move your business to a new location. Whether you’re a military family, your spouse is getting relocated at his or her job, or you’re just moving to a new city for kicks and gigs, the practical side of moving a business (especially for you service providers out there) can be difficult. It can feel like ALL the work you’ve put into building up a clientele is thrown out the window and you’re back to ground zero. You might no...

Jun 30, 202027 min
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