Video is important. But where does it belong? On this episode of Friday Fundamentals, we want to talk about how you would benefit from using video in your sales motion. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interes...
Nov 22, 2019•7 min
This week on the Sales Hacker podcast, we speak with Ethan Beute , Chief Evangelist and VP of Marketing at BombBomb . Ethan was one of the first employees at the self-funded video platform, BombBomb, which is now doing over $20MM in ARR. Ethan is also the host of The Customer Experience Podcast , and the author of Rehumanize Your Business . What You’ll Learn How to use video in different parts of the customer journey What video will (and won’t) do for sales Authenticity in today’s sales marketpl...
Nov 19, 2019•43 min
On this episode of Friday Fundamentals, we want to talk about the 3 key reasons that deals often stall. Every salesperson on every team needs to have these 3 things nailed down. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and othe...
Nov 15, 2019•10 min
This week on the Sales Hacker podcast, we speak with John Kaplan , President, Co-founder, & Managing Partner at Force Management. John has over 20 years of executive experience in sales, leadership, and execution, specializing in corporate sales strategy and performance management. Before co-founding Force, he was SVP of International Sales Operations for PTC, a leading software developer for content, product life cycle management. The GTMnow Podcast The GTMnow Podcast is a weekly podcast fe...
Nov 12, 2019•49 min
On this episode of Friday Fundamentals, we are giving you advice on how to go about hiring your ideal first salesperson, making your initial investments in sales, and ultimately scaling up your team. (you might be surprised by this non-traditional approach to hiring!) The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market ...
Nov 08, 2019•7 min
This week on the Sales Hacker podcast, we speak with Zvi Guterman, founder and CEO of CloudShare . Zvi is a serial entrepreneur. In 2011, he had a board-level disagreement with his shareholders … so he bought them out, to radically focus on his customers. He’s now experiencing 50% growth. On this episode, he discusses raising (or not raising) capital, customer centricity, and he also gives a few tips to sales people looking to gain the attention of the C-suite. The GTMnow Podcast The GTMnow Podc...
Nov 05, 2019•43 min
On this episode of Friday Fundamentals, we're chatting about the thought process around being the CEO of your own career. Here are some steps on how to take control; ensuring that every step you take is really intentional. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth...
Nov 01, 2019•8 min
This week on the Sales Hacker podcast, we speak with Amyra Rand , VP of Sales & Strategic Partnerships at Criteria Corp . Amyra is also a member of the Revenue Collective & the Chapter VP at the American Association of Inside Sales Professionals; she is an MBA from Pepperdine. We discuss how employee testing can improve retention, accelerate onboarding, and ensure qualified candidates reach the top of the applicant pool. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring...
Oct 29, 2019•44 min
On this episode of Friday Fundamentals, we're chatting through candid interview questions. What's the best interview question you should ask? It's not the typical (and that's a good thing). The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episo...
Oct 25, 2019•5 min
This week on the Sales Hacker podcast, we speak with Catie Ivey , Regional Vice President of Mid-Market Sales at Demandbase . Catie has experience both in sales and marketing roles at Meltwater News, Salesforce, Marketo, and other big-name logos. She’s also worked internationally, with refugee camps and medical ships. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind h...
Oct 22, 2019•44 min
It's a hot labor market. What criteria should you use when choosing a new company to work for? Bryan of Andela weighs in! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....
Oct 18, 2019•6 min
This week on the Sales Hacker podcast, we talk to Bryan Caplin, CRO of Andela . Bryan recently left Axiom as GM and Head of North American Sales and Marketing of Axiom to join Andela as CRO. He talks us through that transition—knowing when was the right time to leave, his criteria for evaluating a new company, and what he did in the first 30, 60, 90 days as a new executive. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and fou...
Oct 15, 2019•49 min
How do you know whether a big or small company is right for you? In a small company, the feedback mechanism feels quick. It feels rewarding because you have instant change. The challenge? You may not always have processes to fall back on! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for sha...
Oct 11, 2019•8 min
This week on the Sales Hacker podcast, we talk to Alison Wagonfeld, CMO of Google Cloud . Alison brings a wealth of marketing, investor, and exec experience to the show. We talk about why career paths are rarely linear (and how to roll with it), what gives you a competitive edge at any stage, and how to see an opportunity for what it is. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unsha...
Oct 08, 2019•40 min
What do sales engineers need to be good at? Good question! Be good at demonstration and presentation. Nail that and you're well on your way. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....
Oct 04, 2019•6 min
This week on the Sales Hacker podcast, we talk to Vikas Bhambri , SVP of Global Sales and Customer Experience at Kustomer . Vikas is a well-respected sales leader in NYC and comes from a sales engineering and product background, with more than 20 years experience. We hear what makes a great entry point for sales and sales engineering and why having deep authentic technical product knowledge actually works in sales. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews wi...
Oct 01, 2019•46 min
What do reps at a freemium company need to do to be successful? Don't mistake product love for a deal! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....
Sep 27, 2019•4 min
This week on the Sales Hacker podcast, we talk to Kevin Egan, VP of North American Sales at Slack . Kevin’s sales career has taken him from Oracle, to Dropbox, to Salesforce, and now, to Slack. We hear his best practices on developing a sales team, measuring rep productivity, why companies should lead with their product first, and what the sales team’s responsibility is inside of a product-led go-to-market strategy. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews w...
Sep 24, 2019•43 min
On this episode of Friday Fundamentals, we're discussing 3 steps to building the right sales enablement strategy. Top on the list? Define what problem you're trying to solve. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other i...
Sep 20, 2019•4 min
This week on the Sales Hacker podcast, we speak with Jason Holmes , President and COO of Showpad . Jason specializes in executive sales leadership with CRM, SaaS, and other tech companies. He’s been an executive and/or VP for a variety of household names, such as Marketo, Adobe, and Oracle. He also served on the board of directors for SIM Partners. He's here to chat about one big topic: cash generation. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1...
Sep 17, 2019•44 min
How can you score a meeting with anyone? Bypass the gatekeeper! Listen in to today's episode to learn two personalized ways to get a meeting with anyone (and it's easier than you think). The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes...
Sep 13, 2019•7 min
This week on the Sales Hacker podcast, we speak with Ryan Lallier , Director of Inside Sales at InsightSquared . Ryan has a diverse background in Sales, with positions ranging from individual contributor to head of sales roles at companies like Dataminr, Gartner, and YayPay. Ryan is also a member of the Revenue Collective, and founder of SalesGevity, and advisory and consultancy for start-ups. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM exec...
Sep 10, 2019•49 min
We have two simple questions for you: 1) Do you want to spend time figuring out if you like VC? 2) How do you get certainty? We're breaking down what questions you should ask before becoming a VC! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for mor...
Sep 06, 2019•5 min
This week on the Sales Hacker podcast, we speak with Semil Shah , General Partner at Haystack and Venture Partner at Lightspeed . Semil has made a name for himself as an “observational leader”; someone who shares what he sees on the ground and passes it on for people to respond to, benefit or learn from. He’s also one of the most well known and well respected writers on venture capital and early stage investing. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with ...
Sep 03, 2019•46 min
Are you a job hopper? We're chatting through why it may not work in your favor to job hop! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....
Aug 30, 2019•8 min
This week on the Sales Hacker podcast, we speak with Rahim Fazal , Co-Founder and CEO of the SV Academy . The SV Academy is training up an army of non-traditional SDRs who are finding more success than the stereotypical lacrosse players of the 90’s. We hear how the SV Academy finds, trains, and releases SDR’s into the wild and the crazy, unconventional success they are finding on the way. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executive...
Aug 27, 2019•32 min
How transparent is your leadership team? We're talking about WHY it's important to be a transparent leadership team. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content....
Aug 23, 2019•9 min
This week on the Sales Hacker podcast, we speak with Latane Conant, CMO of 6sense. 6sense is the leader in intent data. So if you’re ever wondering if a prospect is researching you before you’ve begun researching them, 6sense can tell you. Latane is here to talk about market leads… and you won’t want to miss her insights! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behi...
Aug 20, 2019•33 min
In a world where sales teams are remote, how can you set your team up for success? Tune in today as we chat through actionable strategies to get YOUR team functioning as one in a remote setting. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more ...
Aug 16, 2019•21 min
This week on the Sales Hacker podcast, we speak with Jonathan Sherry , Co-Founder and COO at CB Insights . John has some incredible first-hand experience on how to scale a business, build culture intentionally, and retain the allegiance, alliance, and credibility of the people who work for you. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown compa...
Aug 13, 2019•35 min
