This is the place to be to crack the Growth Code® for your business with more ease and less stress. This episode is going to be a business reboot, a guide to self-coaching your way to creating momentum in your business with more ease. I’m sharing the 7 Pillars of Business Mastery and today taking a deeper dive specifically into the Sales and Marketing pillars which are contingent to creating a business that loves you back. I’ll also be covering • One big mistake that people make in each of these...
Feb 15, 2024•11 min•Ep. 76
Welcome to this little mini-series on Cracking the Growth Code®. In part 1, we're diving into what type of business owner are you? Do you ever feel like there’s something holding you back from reaching your next level of success? You know you’re meant for more and you wish you could crack the growth code. The big lesson I’ve learned on my up-and-down business journey is that there are phases to business and we are different people in each. But when we take the time to pinpoint where we are and i...
Nov 26, 2023•13 min•Ep. 75
Business Reflection Planning - super catchy title right? Before you hit next... If you’re feeling a little stuck with business growth or you want to sit down and plan your goals for next year but you're not sure where to start, this episode is the place to be! Today’s episode was born after some pessimistic news about the global economy this week (thanks Elon), I then asked my clients some pretty tough questions. But I also made a promise, I said we don’t need to be quite so pessimistic. We don’...
Oct 22, 2023•12 min•Ep. 74
This podcast episode is the place to be if you really want to sky rocket your sales and business to greatness but you’re not entirely sure what to do next. In my candid conversation with Wall Street and Amazon Best-Selling author of ‘From Grassroots to Greatness’, Lloyed Lobo we have taken a deep dive into real tactics and solid frameworks you can use right now to build your business. I asked Lloyed what he’d say to small client-service business owners if they felt a bit stuck, needed more leads...
Oct 08, 2023•43 min•Ep. 73
How do you get what you really want? After we finished talking about snowboarding, Alex Chisnall and I recorded a wonderful conversation about life and creating a vision. If you don’t know Alex, his story from flight attendant to the number 1 business advisor to Richard Branson’s Virgin start-up is epic and I couldn't have been more excited to have him on the Growth Code® podcast. I’m not sure how we jammed so much into this… From embracing resilience, and self-doubt to the mistruths around limi...
Sep 17, 2023•30 min•Ep. 72
A few clients have brought this up in coaching calls, they’ve asked “Sian, how do I deal with a difficult client?” For business owners and particularly when you have a small team, a difficult client can really rock the boat. It’s not cut and dry, you can’t run around resigning PITA clients (that’s a pain in the a**) because they possibly bring in a good chunk of revenue. On the flip side, they could be hurting your team and creating a horrid working environment. How you handle the situation refl...
Sep 03, 2023•15 min•Ep. 71
Do you have a lead problem... or is it something else? I hear business owners saying they need more leads but let’s check in and ask, are you sure? There are only three ways to grow any business, and getting new clients is one of the ways. If you don’t know what it costs you to acquire a new client, I suggest you pause whatever you’re doing and go figure that out then come right back here. If you’re spending good money to fill up your leads bucket which is full of holes, you’re throwing money do...
Aug 21, 2023•9 min•Ep. 70
On this episode of the Growth Code® podcast, I’m talking with the experienced and wonderful Simon Collard exploring all things agency and finance related. And let me tell you, Simon’s hidden talent is turning complicated numbers from a barrier to growth into simple data that helps you make better decisions. We all want more profit and life to be a little easier, right? If you nodded yes then tune into this episode. We’ve covered everything from margin killers to profit vampires and you definitel...
Jul 31, 2023•42 min•Ep. 69
Glide your way from ‘stuck’ back to growth Having a plan to go from where you are now back to growth and scaling your business or agency requires strategic change. In this episode, I’m talking to Freia from Be Reyt on how to make the sort of strategic change to grow and scale your agency, even if you’re feeling pretty stuck right now. Dive into this episode with a pen and paper handy as we’re breaking down the steps, the process, and the planning that will get you to the next level of growth. Th...
Jul 16, 2023•38 min•Ep. 68
Growth, success, exits & teams #agencylife David and Bachir, are true agency veterans growing their London agency for 14 years to be a leading ecommerce agency and the fastest agency to become an Adobe Gold partner. And on this episode of the Growth Code® podcast, they’re sharing their secrets to success, and their experience of achieving an exit. We dive into the secret elixir of a successful agency (it’s not as sexy as you think) with absolute golden nuggets of advice for any service busin...
Jul 09, 2023•32 min•Ep. 67
For agencies and consultancies, it’s hard to market your own business. It’s hard to do it consistently and manage the seesaw of new business and delivery. In fact, 74% of agencies are missing the mark on their own positioning! You don’t want to miss this episode, I take a deep dive with Claire Hutchings, the founder of Chime Agency to talk about where the biggest blockers and mistakes agencies are making are and understand where they can make the biggest gains. We’re in a bear market, there are ...
May 21, 2023•27 min•Ep. 66
Everyone talks about really wanting this ONE thing in business. But nobody talks about how the nuts and bolts of getting it. Hint: it's not more hours in the day, a luxury vacation, a good night sleep or anything like that. I'm talking about the ONE thing that all agencies and business owners really and truly want. Which is a steady stream of happy clients who pay their invoices on time. We all want that right? Well, you can't make a wish for something without getting super clear on what you rea...
May 08, 2023•10 min•Ep. 65
With all the downward forces on pricing for agencies and service providers, how do we even begin to lean into pricing for profit? In this episode, I’m talking about four clear-cut easy strategies to get you out of the race to the bottom quickly and with less stress around pricing. Pricing is a powerful level to grow your business, it can be complex but you can turn that into your advantage. If you’d like a free one hour training to dive deeper into Pricing for Profit, send me a DM on social medi...
Apr 23, 2023•6 min•Ep. 64
Welcome to The Growth Code podcast with Sian. In this episode, four money-mangling mistakes hurting your agency (and your income). This episode contains a story of a hostage situation! So buckle up. Get ready to plug the holes in your leaky bucket. If you have no idea which part of your agency's operating system is glitching, I’ve got a nifty diagnostic tool to show you in less than 10 minutes. Grab it at agencygapquiz.com And for the transcript of this episode, head over to agency-money-mistake...
Apr 16, 2023•7 min•Ep. 63
This episode is extra special, my live interview with the CEO of Chet Holmes International. Life, business and success with Amanda Holmes. We talked about how 65% of businesses aren't that profitable, the rollercoaster of being a reactive business owner and how I created $250k of sales revenue on evergreen automation so you can too. You don't want to miss this episode and the three things you need to be successful in creating your path to permanent profits. Follow and connect with Amanda to catc...
May 23, 2022•29 min•Ep. 62
The most common struggles that small business owners face, the things that keep coming up over and over again include finding new clients, lead generation, cash flow, increasing competition and finding the right talent. What’s interesting is that there’s one golden thread, one thing that rules them all... Your ability to rev up your revenue. I get it though, it's hard and a lot of clients say to me "why isn't there just a roadmap to tell me what to do". If there was, I'd write a book and be done...
Apr 25, 2022•9 min•Ep. 61
The 3Ps of Influence I recently had a conversation with a prospective client and he asked me a cracking question: To get more sales, if I could only work on three things, what would they be? The short answer is what I call my triangle of influence. For the long answer, including the three distinct phases of every sales process and the 3 Ps, dive into the episode. ___ Links mentioned in the show Clients Like Clockwork® Niching down alone isn’t enough Super-charged money-making testimonials The Gr...
Apr 05, 2022•11 min•Ep. 60
If you want to have a profitable agency or business that's fulfilling and enjoyable, I'm inviting you to pull a Mayweather. My last few episodes have been talking about retaining clients, sales and growth but there’s an underlying message about profitability. I want to stay on that topic for a moment as it’s my greatest desire that you crack the growth code to get new clients AND pave your path to permanent profits. Resign bad clients, cherrypick ones to work with, be selective about the service...
Mar 29, 2022•9 min•Ep. 59
Five-Step Strategy To Improve Client Retention (Even in Tight Times) We know that there are only three ways to grow any business - get new clients, get clients to spend more and more frequently. It makes total sense then that the role of marketing is to get and keep clients. So how do we retain clients even in tough times? Let's talk about keeping clients and a five-step strategy for client retention and what that ideally looks like for your agency or service-based business. I've made this episo...
Mar 22, 2022•15 min•Ep. 58
Made profit, but where’s the cash? Awesome, you set out to be your own boss and this roller coaster is now the boss of you. Yet your relentless work doesn’t free you, it drains you. You are the risk-taker, the one who’s created something that didn’t exist before and your reward is that you get paid last or maybe you don’t get paid at all this month. Business owners eat last. It shouldn’t be so desperate that you take a restaurant hostage (yes, this episode includes a story about a hostage situat...
Mar 15, 2022•17 min•Ep. 57
Before you’ve cracked the code to getting and keeping clients there’s a phase of business that looks like a rollercoaster and it's called boom and bust. You might think of it as the survival trap when you’re constantly swinging between feast and famine. If you want to get out of that, let’s take a deep dive into your sales process (or create one if you don't have one). Rather than tell you everything you need to do to create a water-tight sales process (which quite honestly would be a little ove...
Feb 28, 2022•10 min•Ep. 56
You want to make more sales, right? You want to make more sales with less sleaze and more ease, right? This episode it for you if you want to actually reach your sales goals. First I want to share with you that sales was not always in my DNA, in fact, I hated it. I would find all and every way to procrastinate until I was at the bottom of the boom and bust rollercoaster and necessity would drive me to hustle and get back up again. That rollercoaster forced me to make some shifts and I want to sh...
Feb 21, 2022•16 min•Ep. 55
Marketing, a necessary evil or where innovation and creativity go into creating your Path to Profit? How do you view marketing in your business? I hope that if you’re in the necessary evil camp, after this episode you have a different view. There’s no argument how difficult and hard businesses have had it in the last few years. The ones who have navigated these choppy waters are the ones where their marketing, sales, products or services and customer experience are aligned. You could say they’re...
Feb 14, 2022•13 min•Ep. 54
Growth Hacking isn’t a Thing. Let’s talk about demand generation instead! If you are going to spend time, resources and money on growing your business, 'brand awareness isn’t a worthy goal. What your marketing efforts should be about is demand generation and driving interest for your services. And it’s when a few strategies and tactics come together to create a predictable, repeatable and scaleable pipeline of leads when I get really excited for business owners who can quit the boom and bust rol...
Feb 07, 2022•12 min•Ep. 53
You might know that before becoming a full-time business coach, I came from a marketing background and ran a small digital agency for twelve years. After becoming completely exhausted from riding the boom and bust rollercoaster, I went on my journey of fanatically educating myself about business. After having time to reflect, I thought I’d share the seven biggest mistakes I made in my agency business. My hope is that you take something away, whether it be a lightbulb moment or a word of caution....
Feb 01, 2022•18 min•Ep. 52
How to work at your goals with consistency (and what to do when you’re not feeling it)! I’m sharing my single simple secret weapon for going after those goals with consistency. And five things to do and remember when consistency isn’t so consistent. Working towards your goals with consistency is so important. Because if you always do the things you’ve always done you’ll keep getting the same results you’ve always gotten. I hope there’s something in today’s episode that you needed to hear at this...
Jan 24, 2022•10 min•Ep. 51
Five bold business moves for you to make this year so you can shake trees and take bananas. This is the year for taking action. To take imperfect action even if you're not entirely certain. Being in business is about taking a leap at times or trying something so that you can test it out, get some data back and enable growth. Shake trees and take bananas. Here's some inspiration for you to make this year your biggest yet. ___ Links mentioned in the show Before you hire a business coach watch this...
Jan 17, 2022•13 min•Ep. 50
Hope is not a strategy, you need a solid goal mapping method to achieve your goals and support you even when the going gets tough. Here are five steps to effective goal mapping. If you work on these five steps you are 10 times more likely to achieve your goals! I’ve got a goal map template for you and in this episode, I’ll talk you through how to goal map the shi** out of it. Got get it goal digger! Links mentioned in the show: Goal digger episode: https://tiny.one/goal-digger Goal map template:...
Jan 09, 2022•9 min•Ep. 49
When I work with agencies and service-based businesses, one of the things I get excitable about is charging more by finding your perfect price point and creating consistent revenue in your business. A lot of businesses tell me through gritted teeth that their competitors charge so much more AND get away with it. Let’s talk about that and what you need to do to fix it. For show notes and more visit workwithsian.co.uk/blog . If I can help, DM me on social or email me [email protected] with ...
Nov 29, 2021•13 min•Ep. 48
With little to no chance of competing with big-box retailers on marketing budgets, this sales event is so important for the small businesses who power the economy. So small business owners, are you ready to get in on some of that action? There’s not a lot of time, with Small Business Saturday® arriving after Thanksgiving and sandwiched neatly between this coming Black Friday and Cyber Monday, here are some steps to prepare and help you supercharge your small business Saturday. Show notes and lin...
Nov 22, 2021•8 min•Ep. 47
