The Customer-First Secret Orthodontists Are Missing
Jun 30, 2025•24 min
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Episode description
A Straight Smile Isn’t Enough Anymore In today’s competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator. What truly sets your orthodontic practice apart is how patients feel from the moment they walk through your doors. Dr. Brice Gilliam calls this approach “unreasonable hospitality,” the idea of exceeding […]
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