The GrowOrtho Podcast

HIP Creative•hip.agency

Have You Ever Asked Yourself: How can I get more patients? What are the systems I need to streamline operations? How can I be more effective with marketing? How can I align marketing and operations? How can I measure marketing results to see what’s working? If this is you, you’re in the right place. We’ve spent a lot of time talking with orthodontists, dentists, practice managers, office staff, and consultants, and we’ve actually built a framework to connect your office to patients & develop a relationship. Our Patient Acquisition & Retention Framework™ enables you to manage the patient experience from the first call through their procedure of interest. The GrowDental podcast is for dentists who want to run their practice like a business and discover how to take their practice to the next level.

Last refreshed: July 3rd, 2025 at 1:38 AM ⓘ

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Episodes

The Customer-First Secret Orthodontists Are Missing

A Straight Smile Isn’t Enough Anymore In today’s competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator. What truly sets your orthodontic practice apart is how patients feel from the moment they walk through your doors. Dr. Brice Gilliam calls this approach “unreasonable hospitality,” the idea of exceeding […] The post The Customer-First Secret Orthodontists Are Missing appeared first on HIP Creative ....

Jun 30, 2025•24 min

Does ChatGPT Know the Future of Orthodontics?

Luke Infinger and Dr. Kyle recently fired rapid-fire questions at ChatGPT, asking how orthodontics might look in five, ten, and fifteen years. The ChatGPT offered bold predictions from autonomous DSOs to gene-editing gels. Luke and Dr. Kyle did not accept everything at face value, but they agreed on one point: practices that prepare will profit, […] The post Does ChatGPT Know the Future of Orthodontics? appeared first on HIP Creative ....

Jun 23, 2025•1 hr 3 min

When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow

Precision Can Choke Progress Dental school wires you to hunt flaws. Great when you are bonding brackets. Lethal when every meeting turns into a micro-error autopsy. Julie Nise calls that “sort by distinction” — your first instinct is to spot what is wrong, not what moves the ball forward . Set The Scoreboard Before You […] The post When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow appeared first on HIP Creative ....

Jun 16, 2025•1 hr 17 min

The $4,500 Question: Meta vs Google Ads

Why a Single Ad Formula Falls Short When two veteran growth agencies—HIP Creative and Neon Canvas—compare notes and still disagree about whether Facebook or Google deserves the first marketing dollar, it’s clear the universal-playbook myth needs to die. As Dr. Kyle Fagala observes, a Class II malocclusion isn’t treated exactly like a Class III—so why […] The post The $4,500 Question: Meta vs Google Ads appeared first on HIP Creative ....

Jun 09, 2025

Lance Armstrong’s Former Chef: Fast Food Is Killing Your Potential!

If your freezer meals come with a side of brain fog and bloating, it’s time to rethink what “convenient” actually means. In today’s high-speed world, we’re drowning in options for quick meals—DoorDash, frozen entrees, meal kits that ship to your door. But convenience often hides a high cost: your energy, your focus, and your long-term […] The post Lance Armstrong’s Former Chef: Fast Food Is Killing Your Potential! appeared first on HIP Creative ....

May 30, 2025•1 hr 25 min

Orthodontic Advertising: Proven Strategies to Attract and Convert More Patients

Why Orthodontic Advertising Matters More Than Ever In today’s competitive healthcare landscape, orthodontic advertising is no longer optional—it’s essential. With more practices opening, DSOs expanding, and patients shopping around online, how you market your services can make or break your growth. Smart advertising isn’t just about throwing money at Facebook or Google. It’s about strategy, […] The post Orthodontic Advertising: Proven Strategies to Attract and Convert More Patients appeared firs...

May 22, 2025•47 min

How the 7-Second Rule Can Make or Break Patient Trust

Let’s be honest—branding gets oversimplified. For most practices, “branding” means a logo, some colors, maybe a new website. You spend the money, get the files, and check the box. But here’s the problem: that’s not your brand. That’s the tip of the iceberg. What makes patients choose you, trust you, and tell others about you? […] The post How the 7-Second Rule Can Make or Break Patient Trust appeared first on HIP Creative ....

May 19, 2025•47 min

Stop Chasing Returns—Start Building Stability

Most orthodontists are brilliant clinicians. You’ve spent years mastering your craft, building a practice, and serving patients. But when it comes to building lasting wealth, many are unknowingly operating on financial quicksand. They’re told to max out retirement plans, buy properties, or jump into high-yield investments—but all without a solid foundation. Here’s the truth: you […] The post Stop Chasing Returns—Start Building Stability appeared first on HIP Creative ....

May 12, 2025•33 min

Too Successful to Sell? The Exit Strategy No One Talks About

Most young orthodontists are told to grow. Faster. Bigger. More locations. More chairs. But no one talks about what happens when you actually succeed—when you’ve grown a large, high-performing practice only to discover it’s now too big to sell. That’s exactly the position Dr. Sami Webb found herself in after two decades of building one of […] The post Too Successful to Sell? The Exit Strategy No One Talks About appeared first on HIP Creative ....

Apr 21, 2025•34 min

Secrets Every Ortho Resident Should Know Before Applying

You’ve completed your training. You’re clinically ready. But the marketplace doesn’t reward readiness—it rewards relevance, resonance, and results. So the question isn’t how do I get hired? The real question is: How do I become the most strategic investment a practice can make? Let’s reframe the game entirely. Understand The Employer’s True Buying Criteria Orthodontic […] The post Secrets Every Ortho Resident Should Know Before Applying appeared first on HIP Creative ....

Apr 07, 2025•30 min

This Is Why Your Orthodontic Practice Isn’t Growing Anymore

Veteran orthodontists have years of experience, established reputations, and steady patient flows. But success can sometimes lead to complacency. Running a thriving practice requires constant awareness and adaptation. Here are common pitfalls seasoned orthodontists face and how to avoid them. 1. Ignoring Cash Flow A full schedule doesn’t always mean financial health. Over time, small […] The post This Is Why Your Orthodontic Practice Isn’t Growing Anymore appeared first on HIP Creative ....

Apr 01, 2025•19 min

The BIGGEST Mistakes Orthodontic Startups Make (And How to Avoid Them!)

Starting an orthodontic practice is exciting, but it comes with challenges that can make or break your success. Many new orthodontists fall into the same traps, leading to financial strain, poor patient retention, and slow growth. Avoid these common mistakes to build a thriving practice from day one. 1. Underestimating The Cash Crunch Starting a […] The post The BIGGEST Mistakes Orthodontic Startups Make (And How to Avoid Them!) appeared first on HIP Creative ....

Mar 24, 2025•22 min

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