Interview Series: Marketing Landscaping Work with Emily Lindley
Episode description
On this week's episode, Marty Grunder sits down with Grow Group Content & Events Manager and Grunder Landscaping Marketing Manager, Emily Lindley. They talk about GLC's marketing priorities for 2025, what worked and what didn't in 2024, and offer a sneak peek at some exciting marketing-focused sessions at the upcoming GROW! 2025 conference.
In this episode, topics covered include how to effectively target advertisements, analyze website traffic, and set social media goals. Emily also shares insights on the 2025 marketing budget and plan, client engagement strategies using Aspire for automated communication, and the importance of showcasing your landscape work through professional photography. Plus, Emily notes that group discounts are available for GROW! 2025, where attendees will learn how to better reach and keep their ideal clients.
In This Episode:
- Introduction of Grunder’s marketing guru Emily Lindley
- Marketing sessions/topics planned for the GROW! 2025 conference
- Targeting your advertisements, analyzing web traffic
- What are your goals for social media and who are you trying to reach?
- The marketing budget and plan for 2025
- Ways to delight clients, automating communication with Aspire
- One of the marketing breakout sessions for GROW!
- Coordinating photography of your landscape work
- Group discounts are available for GROW! 2025
- Share with someone in landscaping, subscribe, like, share, and send us your show ideas and comments!
The Grow Show podcast is sponsored by STIHL and brought to you by The Grow Group - a leading coaching and education firm for landscape professionals. Your host is Marty Grunder, president and CEO of The Grow Group and Grunder Landscaping Co., one of the most successful design-build operations of its kind in the Midwest. The Grow Show shares ideas, tips, tactics, and insights that will help you grow your landscaping business.
Resources:
GROW! 2025 Feb 25-27, Columbus OH
Ace Discovery Nov 12-15 New Orleans
Virtual Sales Bootcamp