The GROW! Show - podcast cover

The GROW! Show

Marty Grunderthe-grow-show.castos.com
The GROW! Show is a show that highlights Marty Grunder's annual conference, GROW!. The GROW! show will showcase how anyone in the green industry can grow themselves, their team, and their business.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Leadership :The Summer Vacation Test with Marty Grunder

Have a vacation planned for this summer? In this episode, Marty Grunder shares how he uses his out-of-office time as an opportunity for new leaders to learn and develop their skills. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Introduction & Welcome 02:02 - The Origin of “The Summer Vacation Test” 04:27 - Strategic Planning & Leadership with Time Off 07:33 - Three Philosophies with Vacation & Workplace Dynamics 08:18 - Don’t Over...

Jul 02, 202520 min

Interview Series: Bret Achtenhagen of Seasonal Services on Growing a Family Business

In this episode, Marty sits down with Seasonal Service's Bret Achtenhagen to talk about his family business, the roundabout way he ended up in the green industry, and how the business evolved over time. They talk about the company's focus on residential work, how they keep the whole team focused on quality work, how they market for more work and more during this episode. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Introduction & Welcome ...

Jun 25, 202546 minEp. 114

Marketing: Let's Talk Emails with Emily Lindley

Emails to our existing and past clients have been a surprising source of work for us this spring at Grunder Landscaping. This low-effort outreach is working better than we expected it to, and in this episode Emily Lindley shares what we're sending emails on and what we're doing to make them work for us. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Start 00:35 - The Importance of Email Marketing 01:18 - The Challenges and Strategies of Email M...

Jun 18, 202520 minEp. 113

Strategic Partnerships and Industry Insights: A Conversation with Phil Harwood

Marty Grunder talks with Phil Harwood from Snow Fighters about leadership lessons from 40 years in landscaping and snow removal. Phil reveals why his previous company made 80% of profits from snow despite it being only 50% of revenue, and shares insights on leading by example and building profitable snow operations. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Start 00:30 - Introduction and Welcome 01:24 - Meet Phil Harwood: New Strategic Par...

Jun 11, 202530 minEp. 112

Operations: Getting a Branch Up and Running

Marty shares the real story behind opening Grunder Landscaping's first branch location in Cincinnati. From overcoming team resistance and zoning battles to building systems that scale, discover the leadership lessons, market entry strategies, and mindset shifts required to successfully expand your business into new markets. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Introduction & Welcome 01:31 - Opening a New Branch: Early Challenges 0...

Jun 04, 202520 minEp. 111

Interview Series: Jason Cromley on a 90-Day Follow Up from GROW 2025

In this episode, Marty sits down with GROW 2025 tour host Jason Cromley to discuss what they both learned from the event, what the Hidden Creek team has been up to since February, and how they expect the year to go for their companies and the industry. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 Introduction and Welcome 00:32 Random Acts of Kindness 01:51 Interview with Jason Cromley 02:30 Reflections on Hosting Grow 09:23 Sales and Growth Upd...

May 28, 202540 minEp. 110

Ask Marty Anything! - With Marty Grunder & Emily Lindley of The Grow Group

Our listeners sent in their top questions, and we're asking Marty during this week's episode of The Grow Show! ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Introduction & Welcome 01:05 - Book Recommendation: Winning with Accountability 02:15 - Ask Marty: Finding and Keeping Good People 05:59 - Career Paths & Opportunities for Growth 12:03 - Addressing Family Members in the Workplace 18:23 - H-2B Program Insights 23:04 - Sharing Metric...

May 21, 202555 minEp. 109

Interview Series: Vince Torchia on Focusing on What We Can Control

In this session, Marty and Vince discuss the three things Vince is thinking about and working with our ACE Peer Group Members in 2025. They also cover trends that they're seeing in the market, in companies around the country, and what companies should be paying attention to this year. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Introduction & Welcome 01:41 - Meet Vince Torchia & His Role at Grunder and the Grow Group 03:42 - Legal Co...

May 14, 202525 minEp. 108

Leadership: Training the Trainer & Empowering Your Team

We trust members of our team in leadership roles to share information and coach the team that reports to them to do their best work, but are we investing in their education too? In this episode, Marty Grunder shares what they do at Grunder Landscaping Co. to coach new leaders and support them as they teach their own teams their skills. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Introduction & Welcome 00:40 - The Importance of Training 0...

May 07, 202515 minEp. 107

Leadership: Running Meetings that Actually Work

Nobody likes bad meetings — they waste time, drain energy, and rarely get results. In this episode, we’re breaking down the 5 must-haves for running meetings that actually work. From setting a clear purpose to leaving with real action items, we’ll give you a simple framework to tighten up every meeting on your calendar. If your meetings are lacking this Spring; this episode is for you. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Start 01:01 ...

Apr 30, 202512 minEp. 106

Leadership: Essential Spring Focus Areas for Your Landscaping Business

The seasonality of our businesses is real. In this episode, Marty outlines ways that landscape pros can keep their sanity and optimize their productivity in the busy spring and summer months. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Introduction & Welcome 01:45 - Annual Theme for Grunder Landscaping: FOCUS 02:44 - Key Focus Areas for Success This Spring 03:34 - Sales Strategies & Client Management 06:58 - Getting Work Done Efficie...

Apr 23, 202519 minEp. 105

Interview Series: Mark Tipton and Whitney Griffin On Streamlining Operations

In this episode of The Grow Show, Marty Grunder is joined by Mark Tipton, Founder & CEO of Aspire and Whitney Griffin to talk about the early days of starting the company, how the software has evolved, and what lessons the team has learned along the way. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Introduction & Welcome 01:29 - Meet Mark Tipton: The Journey of Aspire 10:02 - Mark’s Personal Life and Family 11:13 - Introducing Whitney...

Apr 16, 202550 minEp. 104

Spring Traps: 3 Leadership Traps to Watch This Spring

In any busy time; it’s easy to fall into bad habits. On this week's episode of the GROW Show; Vince will give you 3 leadership mistakes to avoid this Spring. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Introduction 01:11 - Leadership Influence on Company Culture 01:34 - Aligning Actions With Priorities 02:46 - Grow Leaders Within The Company 04:17 - Empower Leaders Through Experience 06:20 - The Role of Chief Reminding Officer 08:39 - Final ...

Apr 09, 202510 minEp. 103

Leadership: Managing Stress - "Find the Blue Skies"

We're on the run right now, and as leaders (whether in title or just in attitude) we set the tone for our organization. By taking care of ourselves, we can be the best versions of ourselves for our coworkers, family, and friends. In this episode, recovering hot head Marty Grunder shares what he does to stay calm even when you-know-what hits the fan. Remember the Blue Skies Video 10 Minute Meditation by Headspace 00:00 - Introduction and Welcome 01:23 - Grow 2026 - Dallas, Texas 02:02 - Managing ...

Apr 02, 202527 minEp. 102

Marketing: Are Your Ads Targeted? - Boost Your Spring Marketing Campaign!

As you and your company work to drum up spring business, Emily Lindley uses this episode of The Grow Show to talk about what to watch for when setting up social media ads and how to get the most bang for your buck. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️⭐️⭐️⭐️⭐️⭐️ Subscribe to Our Youtube Channel! 00:00 - Introduction & Welcome 00:27 - Introduction to Spring Marketing Campaigns 00:54 - Benefits and Challenges of Running Ads on Social Media 02:07 - Common Mistakes in Ad Targeting 04:27...

Mar 26, 202514 minEp. 101

Building a Business Through Brotherhood - With Marty & Rich Grunder

In this special 100th episode of The Grow Show, Marty Grunder, CEO of Grunder Landscaping Company and The Grow Group, welcomes his younger brother, Rich Grunder. Rich is employee #2 at Grunder Landscaping Co. Holding the title of "most fired and rehired employee" in the company's history. Together, they reminisce about their early days of starting the landscaping business, sharing stories about overcoming challenges, dealing with tough clients, and the experiences that shaped their work ethic. R...

Mar 19, 202539 minEp. 100

Sales: Marty's Tips for Spring Sales - Prospect, Nurture, & Close!

In this episode of The Grow Show powered by Stihl, Marty Grunder from Grunder Landscaping Company and The Grow Group shares actionable sales tips to help you improve your sales strategies. Marty emphasizes the importance of daily routines in sales, focusing on three key actions: prospecting, nurturing relationships, and closing deals. He also highlights the significance of follow-up post-sale and appreciating your team members. Marty’s insights are designed to help you manage your time effective...

Mar 12, 202517 minEp. 99

Interview Series: Spring Cleanups: Tips for Efficiency with Alan Whitt of Grunder Landscaping

In this episode of The Grow Show, Marty Grunder from Grunder Landscaping Company and the Grow Group discusses spring cleanups with Alan Whitt, a group leader at the company. They emphasize the importance of having a systematic approach to ensure efficiency and quality in cleanup tasks. Alan shares his role in supporting team members, the tasks involved in a spring cleanup, and the importance of training and consistent communication. The episode also highlights the use of technology like Microsof...

Mar 05, 202525 minEp. 98

Leadership: Change Starts Here - Maximize Productivity With Your Team

As our team is onsite for GROW! 2025 this week, Marty shares his tips for making the most of industry events by prioritizing the take-aways you'll implement, having a growth mindset, and getting your team onboard for changes. Action Steps: Prioritize and Organize Tasks: Use a structured approach like 'bracketology' to prioritize tasks. Write all tasks down, sort them by importance, and focus on completing the top priorities first. Be Realistic and Mindful of Your Team: Avoid overwhelming your te...

Feb 26, 202528 minEp. 97

Interview Series: Greg Cole: Thriving Through Positive Culture in Landscaping

In this episode of The Grow Show powered by Stihl, host Marty Grunder speaks with Greg Cole from Cole Landscaping outside of Boston. The conversation emphasizes building a strong culture, setting clear goals, and the importance of giving back to both the community and the industry. 00:00 - Welcome to the Grow Show 01:42 - Meet Greg Cole from Cole Landscaping 02:17 - Greg’s Journey into Landscaping 05:28 - Challenges and Mentorship As a Business Grows 10:34 - Greg’s Personal Growth and Transforma...

Feb 19, 202543 minEp. 96

Leadership: Kickoff Meeting Secrets - How to Energize and Align Your Team

In this episode of The Grow Show, Marty Grunder shares essential insights on conducting an effective seasonal kickoff meeting for landscaping businesses. Marty outlines five key strategies: Plan meticulously with a formal agenda Create an experiential learning environment Involve team members in presenting different sections Share more information than you're comfortable with Debrief and improve after the meeting Marty emphasizes the importance of transparency, engagement, and clear communicatio...

Feb 12, 202518 minEp. 95

Marketing: Make a Great First Impression!

In this episode of The Grow Show, hosted by Emily Lindley, content and events manager at The Grow Group and marketing manager for Grunder Landscaping Company, listeners are introduced to effective client communication strategies for landscaping companies. Emily emphasizes the importance of good communication to stand out from competitors and build trust with clients. She highlights automating communications to ease the burden on sales and production teams and shares a practical example of a sale...

Feb 05, 202510 minEp. 94

Leadership: Orientation & Onboarding Strategies

Discover the key differences between orientation and onboarding in this concise podcast episode. Learn why both are crucial for successfully integrating new hires and boosting long-term engagement. We'll break down how orientation sets the stage and how onboarding drives deeper employee connection and productivity and learn how RJ Lawn and Landscape and Hidden Creek do this well! Tune in to ensure your new hire process is setting your team up for success! ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow S...

Jan 29, 202511 minEp. 93

Leadership: How the 4 Pillars of Success Support Landscaping Companies

In this episode, Marty Grunder and Vince Torchia discuss the 4 Pillars of Success and what successful landscaping companies are doing in 2025 to ensure they have strength in their Platform, People, Process, and Profits. ⭐️⭐️⭐️⭐️⭐️ Leave a Review for the Grow Show! ️ Subscribe to Our Youtube Channel! In This Episode: 00:00 - Start 00:24 - Introduction and Welcome 01:59 - The Four PIllars of Success 02:45 - Deep Dive into Platform 07:39 - Focusing on People 10:02 - Thoughts on the Current Labor Ma...

Jan 22, 202527 minEp. 92

Leadership Essentials: Practical Tips for 2025

In Episode 91 of The Grow Show, Marty Grunder from Grunder Landscaping and the Grow Group provides valuable insights into effective leadership. Marty emphasizes the importance of leading by example, maintaining integrity, showing enthusiasm, and communicating effectively. He shares personal anecdotes and actionable steps to become a better leader in 2025, including being proactive, taking risks, and embracing challenges with a positive mindset. Additionally, Marty underscores the importance of s...

Jan 15, 202521 minEp. 91

Leadership: Managing Up

How can you, as a team member who isn't in a leadership role, drive meaningful change within your organization in 2025? In this episode of The Grow Show, Vince Torchia, Vice President of The Grow Group, discusses the often overlooked but crucial skill of managing up. While much focus is placed on how managers can lead their teams, Vince emphasizes the importance of team members effectively managing their relationship with their manager to ensure smoother operations and success within the company...

Jan 08, 20258 minEp. 90

Sales: Networking and Business Development Basics

In this episode, Marty reveals how a simple $70 lunch turned into nearly $2M in business for Grunder Landscaping Co. in 2024! Tune in to hear Marty share his networking strategies, from identifying the right clients to building meaningful relationships that lead to long-term success. Learn how to craft a targeted prospect list, leverage contact management tools like Aspire, and stand out in a crowded market. Discover the power of personal touches, like handwritten notes, phone calls, and face-to...

Jan 01, 202522 minEp. 89

Interview Series: Thinking Like Owners with Christianna Denelsbeck Rudder

How can mentorship serve as a pivotal influence in career advancement, particularly for women in traditionally male-dominated fields such as finance and landscaping? In this episode, Marty Grunder is joined by Landscape Workshop CFO Christianna Denelsbeck Rudder to talk about how they get their branch managers to think like owners, what's changed as the company has grown, the metrics they pay attention to, what it's like working with CEO J.T. Price, and the challenges and solutions she's found a...

Dec 25, 202448 minEp. 88

Interview Series: Jordan Smith from VSI by Boss on Health and Snow

What are the challenges and opportunities facing the snow and ice control industry, and how are companies like VSI and Storm Equipment leading the way in setting new standards and educating contractors on best practices? Marty Grunder is joined by Jordan Smith on this episode of The Grow Show powered by STIHL to discuss his journey in the landscaping and snow removal industry. They talk about the challenges Jordan has faced in his career and how he's overcome them, the changes the snow industry ...

Dec 18, 202445 minEp. 87

Interview Series: Wake Up Calls, Turning Points, and the Role of a Leader with Jeffrey Johns

How did a chance meeting at a GROW! boot camp 30 years ago set the stage for Jeffrey Johns' successful journey in the landscaping industry with his company Coastal Greenery? Marty Grunder chats with Jeffrey about their similar paths and experiences, Jeffrey's journey as an entrepreneur, the tough times in business that served as wake-up calls, and what was important for him to learn to get to where he is today. The episode then pivots to Jeffrey's role today, what he does to help his team, and h...

Dec 11, 202436 minEp. 86
For the best experience, listen in Metacast app for iOS or Android