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The GreenUp Academy Podcast

Pure Marketing Agencythegreenuppodcast.podbean.com
The Green Up Academy Podcast is to help you grow as a Green Industry business owner in the areas of business, finance, marketing, employee relationships, and everything in between. Our host, Alex Kirby, founded his own lawn care business in 2017, and grew it to 2 million dollars in revenue over 7 years. Our guests are Green Industry business owners, large and small, who are in the process of growing their own businesses.
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Episodes

Key Takeaways from EQUIP 2024

In this episode, I break down the many things that I learned from attending the 2024 Equip EXPO, including industry trends, what we’ll see moving forward, and the important things that YOU should know moving forward for your green industry business. Tune in, and let’s level up together! Thanks, guys! Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up: https://www.thegreenupacademy.com Check out Ballard Inc and Use Cod...

Oct 28, 202418 minEp. 139

RECAP of Equip 2024

Today I’m breaking down my favorite moments, events, and booths from our trip to Equip EXPO! Tune in to see what you missed or revisit the memories you lived in this fun-filled episode! Thanks guys! Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up: https://www.thegreenupacademy.com Check out Ballard Inc and Use Code GREENUP10 for 10% every purchase for unlimited uses! https://www.ballard-inc.com/ Check out our spons...

Oct 24, 202417 minEp. 138

How Business Coaching Saved His Business - A Conversation with Jacob Rasmussen

Finally, the second half of this conversation with Jacob Rasmussen of Cornerstone Landscaping is here for you to listen to! Today, our discussion is about the ins and outs of Jacob’s landscape business, how he sought help when he needed it most, what he learned, and how it saved his business! Tune in, learn something new, and let’s level up together! Thanks guys! Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up: htt...

Oct 17, 202424 minEp. 137

He Invented WHAT!? - A Conversation with Jacob Rasmussen

Today we had an awesome conversation with Jacob Rasmussen, the inventor of MagTarp an awesome tool that landscape businesses around the country are using and LOVING. Tune in and hear the interesting story of how this product got its start and get inspired! Let’s level up together! Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up: ...

Oct 10, 202427 minEp. 136

Global Talent; What is it Exactly?

Did you know you can hit people to help your business grow that don’t even love in the country? Today we talk all things global talent and how I think it’s relevant and beneficial for green industry businesses to take advantage of! Tune in and see if this is something you can use in your business! Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Courses to Level Up Your Lawn Care B...

Oct 07, 202413 minEp. 135

The Road to $5 Million - A Conversation with Greyson Sawyer

Today we had a great guest out of North Carolina and I LOVED this conversation. I talked with Greyson about everything from growth pains to managing commercial accounts and hiring admin positions. Tune in and get inspired by Greyson’s journey, what he’s going through, and his aspirations for the future of his family and business. Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Cou...

Oct 03, 202430 minEp. 134

How to Plan for 2025

Today, we look into the future to see what are the most important factors in your business when you’re creating a business plan for this upcoming year! Tune in, and let’s go over what you need to look at for next year’s strategic plan! Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up: https://www.thegreenupacademy.com Check out ou...

Sep 30, 202418 minEp. 133

UPDATE on the Political Climate - A Conversation with Producer Mac

Another EMERGENCY update episode for you guys on what’s been going on with our political climate. We have some new things that have come, and it’s very important to you as a business owner! So tune in and let’s learn AND level up together! Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up: https://www.thegreenupacademy.com Check ou...

Sep 26, 202430 minEp. 132

Why Marketing Matters - A Case Study of Mr. Beast

This episode is all things marketing and how we can look at the big leagues to learn what works and what doesn’t. This case study is a look at a recent marketing attempt and how it worked and how it flopped. Tune in and let’s level up our marketing together! Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up: https://www.thegreenupa...

Sep 23, 202427 minEp. 131

Where Christ and Business Collide

Today, I want to dive into the nitty-gritty of how we can be good people, not just good business owners. I want to help you guys understand that it is important that we become Ambassadors, not just Owners. Especially if you are a follower of Jesus, we mustn’t just build our business the way we prefer but do it the way God calls us to. If you have faith or don’t I ask that you would tune in and give me your time to help you understand how this is important to your business! Let’s level up togethe...

Sep 19, 202417 minEp. 130

When to Hire an Administrator

Today we tackle an interesting topic of administrative positions in your business. It is something that can easily take you to the next level IF you do it right. It can also easily mess up your flow if you are too early or if you do it wrong. Tune in as we break down the steps to make sure you let this admin take your business to the next level! Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of our CREW: https://thegreenupacademy.com/thecrew ...

Sep 12, 202412 minEp. 129

The State of The Green Industry

Tune in today for my “State of the Union” for the green industry. We’re talking updates from what I’ve been seeing throughout our industry and where I think it could be going. The goal is that this can help us all be on the same page and give some perspective and tips on how we can move forward. We MUST remember that we are in this together so it’s pivotal that we have each other’s back so that we can level up together! Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xe...

Sep 09, 202423 minEp. 128

On a Mission with Business AND Life - A Conversation with Jon Gibson

Jon Gibson is a great friend, and I really enjoyed our conversation in this episode. We cover everything from business endeavors to life accomplishments. All this and more from the perspective of a business owner. So if you have a business or desire to start one, tune in and be encouraged by a conversation between 2 people who know what it’s like to be in the trenches! Let’s level up together! Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of...

Sep 05, 202433 minEp. 127

Massive Company; Bigger Mission - A Conversation with Shane Williams

This is a fun episode with a great business owner and overall great guy, Shane Williams of Cedar Ridge Landscaping. He’s been very successful in growing his business to a huge powerhouse in this industry. But today’s conversation revolves around how his priorities of faith, family, and taking care of his employees has launched him to where he is today! Tune in and let’s level up together! Thank guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of our C...

Sep 02, 202449 minEp. 126

8 Things You NEED To Have As A Business Owner

There are a lot of things that can level up a business but what are things that business OWNERS need to level up? That’s our topic today! We dive into things that you need to have set up and what you need to prioritize to make sure that you are the best business owner that you can be. Tune in and get inspired by these 8 essential needs and let’s level up together! Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of our CREW: https://thegreenupa...

Aug 29, 202416 minEp. 125

What to do When You’re BEAT DOWN

Sometimes it can feel like you’re in a boxing match with your business and it just keeps knocking you out and beating you down. Today we talk about the things that you can do to help with this feeling. Today we hope that this episode encourages you to get back up and fight your business back and feel like you’re actually winning! Tune in and let’s level up together! Thanks guy! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of our CREW: https://thegreenup...

Aug 26, 202413 minEp. 124

How To Build the Elephant in the Room - Company Culture

Let’s do it… Let’s talk about the things that no one wants to because it’s big, it’s mean, and it’s very hard. Company culture can be one of the biggest pain points in a small business and it is extremely easy to gloss over. Tune in today and learn what culture is and how to build it from a guy (me) who has been where you are and has fallen short many times in this area. Buckle up and let’s grow together! Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Beco...

Aug 22, 202424 minEp. 123

Growing Strong - A Conversation with Adam Jones from Warren Lawncare

Today we have a guest with a mind set on growing and boy does he have a good head on his shoulders. We talk with Adam Jones in this episode about where his business was, where his business is today and where he wants to see is business in the future. Join us and get inspired by a discussion around things that all of us landscaping professionals can relate to. Tune in and let's grow together! Thanks guys! GREEN-UP GATHERING Registration: https://forms.fillout.com/t/xeCACMBzMtus Become a part of o...

Aug 19, 202442 minEp. 122

Eyes Into A Healthy Operation - A Conversation with Stephen Cope & Crew

Stephen is one of the most level-headed and wise business owners I’ve talked to on this show. His insights are very clear and he isn’t worried about pleasing people or squeezing out all the revenue he can. His desire is to have integrity through all his decisions and to remain joyful in all his business endeavors. Tune in today and get insight on how to make sure that you aren’t just a good business owner but also a good human being; Loving people, creating great culture and having integrity in ...

Aug 15, 202447 minEp. 121

4-10’s Model EXPLAINED - Clearing Confusion

This is by far my favorite model in terms of hours worked. Working 10 hours for 4 days and leaving Fridays open for rain overflow or any other maintenance needed. A lot of people think this model means that you work less and have fewer hours therefore making less money. That is not the case and my hope is that this pod episode clears those misconceptions so that you know the true benefit of using this 4-10’s model. Tune in and consider making this change to help you level up! Thanks guys! GREEN-...

Aug 12, 202423 minEp. 120

Experience Is KEY - A Conversation with Scott Harowski

Today we talk to a man who’s been in the game a long time! He’s seen it all and has been through it all and we get to hear from him and how he has survived the industry for this long. Tune in as we get insight from a 25-year veteran and learn from his successes and his mistakes. Let’s level up together! Thanks guys! Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up: https://www.thegreenupacademy.com Check out our spo...

Aug 08, 202433 minEp. 119

Inside the Mind of a Hustler - A Conversation with Ronile Scott

Mr. The Money Maker is here in the flesh today. We had a great conversation with Ronile in this episode. We got to cover his dreams and aspirations but also the different areas where his business is struggling. Tune in today and get inspired by how we are all working through problems as business owners BUT we are never alone. Let’s level up together; thanks guys! Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up: htt...

Aug 06, 202440 minEp. 118

How to Manage Cash Flow in 2024

In this episode, we dive into the critical aspect of maintaining healthy finances in your landscaping business. Managing cash flow effectively can make the difference between thriving and struggling. Join us as we share practical tips and strategies to help you keep your cash flow steady and your business running smoothly. From budgeting and forecasting to handling seasonal fluctuations and unexpected expenses, this episode is packed with actionable insights to ensure your landscaping business r...

Aug 06, 202414 minEp. 117

Turning Calls into CASH - A Conversation with Cody from Revhike

Cody Stikle went from owning his own green industry business to having a dope business idea to help not only other landscape businesses but other trades companies as well. Tune in to here about his company and their unique offering that seeks to help make sure businesses never loose a lead. We tackle different business troubles as well as what it looks like to iron out ideas to become a sustainable business model. Listen in, get inspired and let’s level up together! Thanks Guys! Become a part of...

Jul 25, 202424 minEp. 116

A 19-Year-Old with BIG Plans! - A Conversation with Tabb Pawley

In 2021, Tabb Pawley and his brother started their lawn care business and haven’t looked back! Not only have they grown each year but they have a lot of aspirations for the future of their company. The best part is he isn’t in it just for the money, he truly wants to create a place his employees can be proud of and that can help sustain his future family. Tune in and we hope this episode inspires you to keep grinding and to dream big! Thanks guys! Check out Tabb: @tntpremierelandscape Become a p...

Jul 22, 202437 minEp. 115

TRUMP GOT SHOT!? Why You Should Care - A Conversation with Producer Mac

Politics is never a fun discussion but we tried to make this one fun. Whether we like it or not, this is a topic that affects us daily and it affects how we need to run our businesses. This emergency episode is dedicated to talking about how the recent events that occurred will affect how you run your business and why you should be paying attention to what's going on in the government. We seek to bring insight to what you should be doing based on what’s going on in our political realm. Tune in a...

Jul 18, 202437 minEp. 114

Let’s Do Better - Another Conversation with Ben Bishop

In this second part of our conversation with Ban, we dive into all the things that landscape business owners and even just us as a society fall short on. From things like being too negative and tearing each other down to building our businesses on the wrong foundation. Join us as we discuss the reality of being in this industry and ways we can make it better for everyone. Hop on the mower and open up your heart! Thanks guys Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX...

Jul 15, 202433 minEp. 113

Getting Back in the Game - A Conversation with Ben Bishop

Today’s guest was incredible. Ben Bishop is a seasoned green industry professional with years under his belt as a business owner. You’ll hear in this episode how he has overcome adversity and how he was faced with the decision to sell his business and what was going on behind the scenes during these life-changing events. Let this be an encouragement that we’re not alone in our troubles and we hope you leave inspired! Thanks Guys! Become a part of our CREW: https://thegreenupacademy.com/thecrew G...

Jul 11, 202432 minEp. 112

The Life Balance Wheel

Today we talk about The Life Balance Wheel. Just like a car, if a wheel isn’t smooth, the drive isn’t going to be very smooth, and a lot of damage will occur to the vehicle. The same goes with your life. If you do not have balance within your day-to-day, month-to-month, and year-to-year, things can quickly get off the rails. I’ve identified 6 areas where we must have some sort of balance in our lives so that we are the best versions of ourselves we can be: Physical, spiritual, relational, mental...

Jul 08, 202420 minEp. 111

Are You Really Free as a Business Owner - 4th of July Special

In today’s Independence Day special, we take a look at what “freedom” is as a business owner and if you really are as “free” as you think you are. My hope with this episode is to get you to think you how you are running your business and making sure that IT is not running YOU. Hop on the mower and buckle up cause this one might ruffle your feathers! Let’s level up! Become a part of our CREW: https://thegreenupacademy.com/thecrew Get SIX FREE Courses to Level Up Your Lawn Care Business Sign Up: h...

Jul 04, 202417 minEp. 110
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