Why TikTok matters - podcast episode cover

Why TikTok matters

Sep 29, 20251 hr 4 min
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

This week, Sean talks with Emily Baker-White, author of Every Screen on the Planet, about why TikTok feels uniquely addictive, how it turned social media into a push-not-pull entertainment feed, and what happens when human editors inside the company can override the algorithm.


A few days after they spoke, TikTok was in the headlines again. So they jumped on a follow-up call to unpack the latest twists in the saga of who will ultimately control the app's US-operations.


Host: Sean Illing (@SeanIlling)

Guest: Emily Baker-White, reporter and author of Every Screen on the Planet: The War Over TikTok


The Gray Area has been nominated for a Signal Listener’s Choice Award. Vote for The Gray Area here: https://vote.signalaward.com/PublicVoting#/2025/shows/genre/thought-leadership


We’d love to hear from you. Email us at tga@voxmail.com or leave a voicemail at 1-800-214-5749. Your questions and feedback help us make a better show.


Watch full episodes of The Gray Area on YouTube.

Listen ad-free by becoming a Vox Member: vox.com/members

Learn more about your ad choices. Visit podcastchoices.com/adchoices

For the best experience, listen in Metacast app for iOS or Android